For those who cannot wait to see more from the upcoming Studio Series line, which features new toys of characters from all across the Transformers Live Action films, you are in luck. While we had our first really good look at the upcoming voyager Optimus Prime
a few days ago, we now have an image of him in his packaging which gives us our best look at him yet. We see from this that it is without a doubt a new mold. This is number 05 in the series and is part of the first wave of voyager figures along with Starscream. The image was found on the
Snakas blog.
The packaging also gives us some new info. Firstly, we see the generations logo. This may not mean that they are part of the "Generations" line per se, but more of an indicator as to the type of toy it is. That was previously done for the Age of Extinction film, where the toys were labelled as being "Generations" as well. While it might be confusing, it seems Hasbro deems it less confusing than their latest try at differentiating these toys with one steps and the like with their "Premier Edition" branding, which did indeed infer a comparison. So now it's back to "Generations" to let you now you can expect the same type of complexity.
The other bit of interest comes from the Takara logo on the box. This further solidifies the idea that, as with The Last Knight toyline, the Takara and Hasbro products will be identical for the most part, including the packaging (which Takara would then add a sticker to). This was originally hinted at by the
lower Japanese prices we saw for this line compared to other Takara Transformers products. The prices for this line in Japan was the same for the Transformers: The Last Knight Toyline.
So seeing this trend of Takara and Hasbro releasing the very same products in both their markets, how do you feel? Does this further contribute to the notion that both companies truly feel the extra sales from collectors importing (either Japanese fans importing Hasbro or westerners importing Takara) toys from outside their market are not substantial compared to the savings of standardized toys and packaging? Or do both companies simply focus on their own markets without giving a thought to any activity happening outside it, be it beneficial or not?
Let us know your thoughts in the discussion!