The Energon Pub

[Darth Bombshell]

With the holiday's fast approaching, many are starting to list the most popular toys of the year. Today's Vancouver Province has done such a list for their Holiday Guide and named Revenge of the Fallen Devastator as one of their top gifts for boys for this holiday season. The following comes from their online article.

Devastator is the ultimate evil weapon in the Transformers battle of bad versus good. The massive action figure is made of six smaller construction vehicles known as The Constructicons. When combined, the resulting mega-robot boasts flashing lights and sounds from the 2009 movie.

Toys "R" Us toy expert Bob Friedland says the Devastator is, hands down, his favourite toy of the season.

"It's a refreshed, totally revamped version of the classic Transformers toy."

The printed article puts it more simply.

You don't have to understand how it all works. You just have to buy it.

To read their online article, click here. If you live in Canada, be sure to pick up today's Vancouver Province to see the printed version. And to see over 100 images of the figure in question, click here.

[mick1122]

Too bad the price isn't that popular.....

[Sabrblade]

What a joke.

I mean, it's an okay toy, but it's not all that like the Masterpieces or Armada Unicron are/were.

[bknewtype]

price is not so bad. its 75 at my local costco

[CaTZ]

they had to popularize it to make it popular enough so kids want them

[Hard Hacker]

A lot of you are forgetting one thing: Transformers is a KID'S brand. It's for children. The adult fans come second. The children are the most valued customers. Not us.

Anyway, I think that this artical just goes to show how well Hasbro can design a toy. If kids have fun with it, they've succeeded, and that's all that matters (aside from profit).

[Ravage XK]

I can see lots of parents screaming at their kids on Boxing Day after they hear "I am Decepticon" for the 1000th time.

Its not a bad toy, its just not what we enthusiasts were hoping for.

Mine seems to have forgotten some of its sound effects. Im sure the lights inside his mouth used to move as if they were rotating but they never do that now, very odd.

[El Duque]

I saw him on sale at Wal-Mart yesterday for $80.00. This isn't all that surprising considering his price, a lot of kids have to wait until Christmas to get a big ticket item like this. Similar situation happened with the first release of Ultimate BB.

[Kibble]

Maybe Hasbro pays these people to create a buzz and demand for this piece of crap...

[Stockade]

WOW! I cant believe anyone still want this...this...this pile of wasted plastic! Lego's have more articulation than this thing and Devastator should not be over $45.00 at that!! Sorry Hasbro, you have to do better than that and may I recommend something for TRU 3.0, like uhm re-styled CONSTRUCTICONS with G1 influence that have bot mode and alt mode and combined, then i'll spend $100 or more to buy it..

[Megatron Wolf]

This is a joke right? I mean not only is the thing ugly as all hell but i can think of at least 5 ROTF figures that are far Superior to this monstrosity. Why would any kid/anybody want this thing? Spend $100 on an oversized piece of crap or $100 on many figures? People are probably only buying it cause they have every thing else from the ROTF line already or cant find what they want so they have to settle.

[Slayershoop]

This is a joke right? I mean not only is the thing ugly as all hell but i can think of at least 5 ROTF figures that are far Superior to this monstrosity. Why would any kid/anybody want this thing? Spend $100 on an oversized piece of crap or $100 on many figures? People are probably only buying it cause they have every thing else from the ROTF line already or cant find what they want so they have to settle.

Agreed, this thing is a piece of crap, I feel like I'm playing with a Duplo toy when I use it...I could get all three human alliance figs for the same price, as for the costco sale price, STILL TOO FREAKING EXPENSIVE! It needs to go to the same price as a leader figure. This thing is nothing compared to Unicron of Fort Max or Primus...wtf Hasbro?!?! If TT can do it with legends figures, why can't you do it with something bigger then a leader?!?!?

[Noideaforaname]

Silly toy collectors, Transformers are for kids!

The delicious irony that Devastator, so poorly rated by the "experts", yet obviously incredibly popular, is from a movie that was poorly rated by "experts" yet proved to be immensely popular!

There is NO WAY this thing is going to the bargain bin anytime soon!

[Firebird]

Wasn't Ultimate Bumblebee also listed as a recommended holiday toy during the first movie line?

[autobot-jolt]

Lots and lots of mixed emotions here.

I really don't care for Devastator. If somehow I did end up getting him, I wouldn't mind either. But seriously, what did he say? "It's a refreshed, totally revamped version of the classic Transformers toy."

Yeah, right.

The only thing same is the name and some of the constructicon's names. Now, If they put the constructicons in their right (G1) places and designed Devastator a little more to be like his G1 self, I might've picked it up.

[Hip-Hoptimus Rime]

I don't have ROTF Dev yet, but I'll get him sooner or later. I can totally see how popular this would be with kids, the intended target. Key words there- some of us collectors don't like it, but I can easily see how a kid would go ga-ga over it- it's huge, it's got that mouth thing, it's got the voice and sounds. It appears to be pretty rugged, and it breaks apart into 6 toy trucks. Pure win in the eyes of a kid- my eyes too!

Yeah, it's very expensive, but if my kid wanted one I'd tell him to save up half the cost and I'd spring for the other half.

Glad to hear it's popular where it counts. I say good on you, Hasbro!

[Terrorsaur_85]

even i admit its kick ass lookin' who cares what you G1 puriests and collectors think, to a kid this is the mother of ALL transformers toys and if he or she wants it for christmas - good for hasbro cus they'll making more money and more transformers next year.

[Galvatron X]

even i admit its kick ass lookin' who cares what you G1 puriests and collectors think, to a kid this is the mother of ALL transformers toys and if he or she wants it for christmas - good for hasbro cus they'll making more money and more transformers next year.

I'm a G1 fan originally and a collector, but I agree with you 100%. I'd be drooling over this if I was a kid! Hell, I was drooling over this when it came out! My buddy and I bought one each the first day we saw him at Target!

With that said, he is kinda Duplo-block-ish and I did wish there were robot modes...

[gigazarak]

Yeah it's a kids toy, yeah kids like it, but for the money it has such limited appeal, heres why...

1. It doesnt stand up very well, makes it hard to play with.
2. All it does is combine 6 VEHICLES into one robot, the construction vehicles don't transform into robots
3. The sound the thing emits doesn't relate to the character from the movie.
4. Oh yeah and it isn't very movie accurate in appearance, but how could it be?
5. Merely moving the toy makes it emit sounds unexpectedly, frustrating, even for my 2 y/o and 5 y/o
6. It has small parts that detach and go missing easily, why have such a giant toy have small parts that remove for NO REASON?
7. It's heavy and awkward, a small child can barely lift it, i guess thats why it breaks up into smaller more manageable bits, still weird for the toy overall.
8. The parts don't seem to be in scale with one another.

The fact that it was "named one of the holiday's popular toys" is merely a marketing beat-up, a Word Of Mouth scam to lift sales, when I bought the one I have, there were heaps in the shop, the next day there were none! So it's probably selling well, but the mob doesn't usually have any taste, it seems to be all about how much crap you can purchase without going broke, it's not called the 'silly season' for no reason.

[Blurrz]

Your arguments are flawed. A kid at that age doesn't give jack crap about movie-accuracy or what sounds come out expectedly. If it looks menacing, which it does, it'll sell. I could go on and on, I'll just say that 'some' parents will look at that price tag and believe that for that $80 or so, it's going to be an awesome toy. Unfortunately that's not the case, and I really have no idea how they measure toy popularity.... Regardless I'll probably never buy Devastator on my own will, I'll leave it for the kids.

[dragons]

A lot of you are forgetting one thing: Transformers is a KID'S brand. It's for children. The adult fans come second. The children are the most valued customers. Not us.

i dont dissagree with your statment but if that was entirely true hasbro would come up with some pdecetn figures that kids can be able to trasnfrom them not adults its past news but here it is again i heard kid say he didint want trasnfromers eluxe figure to his mother becasue they where complex in trasnforming.

im surprised someone would say that about this big guy i see alot of these on shelfs look like they havent been touched buy anyone

[Ungie]

I understand how everyone feels about this, I would go for a price of 65-75 bucks. This is because its on par with what the movie had. The limbs for him never transformed, so Hasbro had this right. The legends figure is meant to be the homage to G1. The ROTF Supreme one is for movie style. Its that simple. I see the frustration about price and paint, but...


Im 60/40 on this. Its an alright toy, meant for kids. It is essentially a collectors piece. Ill get it at christmas time, going against every Seibertronian here!

[Noideaforaname]

"It's a refreshed, totally revamped version of the classic Transformers toy."

The only thing same is the name and some of the constructicon's names.

You seemed to have misunderstood "refreshed" and "totally revamped."

[Gauntlet101010]

If I were a kid I'd be all over it.

It *would* bug me that the individual robots didn't transform and the lack of movie accuracy. I was that kinda kid. But I'd still want it to fight my Voltron.

Of course I'm not a kid. Maybe better paint apps would help it, but I'm not too impressed with the thing myself. I wouldn't say no to it if the price were reduced greatly, but it's not a figure I'm aiming for. I'd probably pick up USB Tigatron over this.

[Evil_the_Nub]

Why are people complaining that the vehicles don't have robot modes? They didn't have robot modes in the movie, that's like complaining that leader Optimus isn't a triple changer.