The Energon Pub

[El Duque]

Hasbro's latest round of Trademark applications with the USPTO features four familiar names:

• Armorhide
• Tow-Line
• Side Swipe
• Rollbar

All four were filed on July 10th, 2012 under Goods & Services:

Toy action figures, toy vehicles and toy robots convertible into other visual toy forms

Speculate away!

[awesomo prime]

I would like a masterpiece Side Swipe...

[Sabrblade]

The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence?

[Noideaforaname]

There's no way they could've lost "Sideswipe" (without the space) since they're using that spelling for the Kreo, Movie, and FoC characters. Wonder what they got planned for this "Side Swipe" (with the space). Armada redux?

Other guys are rather generic names.

EDIT:

The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence?

Hmm, Armorhide and Rollbar were recolors of two of the Combaticons; can't help but wonder if yet another Bruticus repaint is in the works. If that's the case I really hope we get better names than "Movor" and "Ro-tor" for the other Commandos.

[Sabrblade]

EDIT:

The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence?

Hmm, Armorhide and Rollbar were recolors of two of the Combaticons; can't help but wonder if yet another Bruticus repaint is in the works. If that's the case I really hope we get better names than "Movor" and "Ro-tor" for the other Commandos.

Thing is, the name "Ruination" is already being used for the Wreckers combiner (whose limb components are already colored, albeit very loosely, like the RiD Commandos).

[Heavy B]

The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence?

Maybe. Rollbar was a G1 Throttlebot. Side Swipe (spelled WITH the space) was the autobot dork in armada:

http://tfwiki.net/wiki/Side_Swipe_%28Armada%29

Back to the names, CLASSICS TOW-LINE. BRAND NEW MOLD. Come on hasbro, you know you want to.

[Stormrider]

I want to see the Rollbar that the Japanese 3rd party company is working on.

[TulioDude]

I think the Sideswipe trademark is for his masterpice toy(though i wouldnt mind if was from Prime ).

[RAcast]

I think the Sideswipe trademark is for his masterpice toy(though i wouldnt mind if was from Prime ).

Well they already have Sideswipe for FoC, so I'm sure that the MP will be "Sideswipe" (note: one word) for the MP.

I can imagine there being a "Side Swipe" in Prime like the character from Armada (i.e. some generic Autobot, probably a dork).

[El Duque]

Hasbro has applied for a couple of additional trademarks with USPTO, DOOM-LOCK and TRANSFORMERS. Doom-Lock is coded for use as a toy, while Transformers is coded for purposes in entertainment as in an amusement park ride. Both were filed on July 18th, 2012.

DOOM-LOCK

Word Mark DOOM-LOCK
Goods and Services IC 028. US 022 023 038 050. G & S: Toy action figures, toy vehicles, and toy robots convertible into other visual toy forms
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85679929
Filing Date July 18, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) HASBRO, INC. CORPORATION RHODE ISLAND 1027 Newport Avenue Pawtucket RHODE ISLAND 02862
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

TRANSFORMERS

Word Mark TRANSFORMERS
Goods and Services IC 041. US 100 101 107. G & S: Entertainment services in the nature of an amusement park ride
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85679963
Filing Date July 18, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) HASBRO, INC. CORPORATION RHODE ISLAND 1027 Newport Avenue Pawtucket RHODE ISLAND 02862
Prior Registrations 1348237;2455261;3468487;AND OTHERS
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

[Sabrblade]

The latter is likely related to the Orlando version of Transformers: The Ride.

[Dagon]

There's no way they could've lost "Sideswipe" (without the space) since they're using that spelling for the Kreo, Movie, and FoC characters. Wonder what they got planned for this "Side Swipe" (with the space). Armada redux?

Other guys are rather generic names.

EDIT:

The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence?

Hmm, Armorhide and Rollbar were recolors of two of the Combaticons; can't help but wonder if yet another Bruticus repaint is in the works. If that's the case I really hope we get better names than "Movor" and "Ro-tor" for the other Commandos.

What, you don't think Ro-tor is an awesome name? You don;'t hear kids crying that Movor wasn't in the live action movies?
In seriousness, those two and this Armorhide/Tow-Line/Grindor-type name scheme blows.

The Side_Swipe thing though has me hoping MP LAmbor gets the ol' domestic release.

[Rated X]

So they own the rights to the name Transformers as a "brand" but they cant apply it to a "ride" without a new application ??? And people wonder why I say the whole trademark and copyright system is a load of crap.

[amtm]

So they own the rights to the name Transformers as a "brand" but they cant apply it to a "ride" without a new application ??? And people wonder why I say the whole trademark and copyright system is a load of crap.

One needs only study the history of things like the "copyright" of the Happy Birthday song to see just how large the crapload is.

[amtm]

Doom-Lock makes me think Dumb Luck.