I'm not gonna deny that Hasbro targets the kids the most with their toy line. And, when it comes down to it, I'm not really mad at them for what they are doing because of just that. I do gripe about what I think sucks on what they are producing,but that's just my little opinion and sometimes I feel like venting about this so I won't get overly mad at my REAL problems or wind up killing a certain boss of mine
But I do feel that we, the adult collectors, are more than just 10%. I'm thinking more like close to 20%, maybe 18%. And I do believe the number is growing. I've had people from work or other friends come over and be like "wow, that shit is awesome! Where did you get some of that? I haven't seen those in stores.I remember the G1 guys.", and wind up starting their own little collection.