I just found this expanded bio in Hasbro's press release:
Powered by Dark Energon and radioactive jelly beans, Easter Apocalypse Megatron is hopping mad! With hidden easter egg features, Megatron has the firepower and the wicked pastel colors to leave a devastating impression on your feeble human eye-holes. "Peace and hard boiled eggs through tyranny!"
But seriously. That guy is some kinda pink and lavender. I'd have preferred a nice Galvatron purple paint scheme.
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