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Burger King UK slammed for TF toys.

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Burger King UK slammed for TF toys.

Postby Kern » Fri Jul 27, 2007 5:57 am

From today's Daily Mirror (27/07/07, page 19):

(headshot of Megatron)


FURY OVER 'VIOLENT' ROBOT GIFT FOR KIDS


By Louise Barnett

BURGER King was yesterday slammed for encouraging kids as young as three to watch the violent Tranformers movie

The fast food chain is giving away free toys, based on the film's characters, to kids of three and over despite it being classified a 12A. [i](UK rating)[/i}

The National Consumer Council chief executive Ed Mayo said "This is a great summer for films and we wish Transformers well, but it has a level of violence that gives it a rating of 12 and over.

"So why are we seeing marketing to children over the age of three?

"The promotion with Burger King looks and feels like it's designed to pester and undermine."

The NCC insists the toys, given away free with kids' meals will lead to the very young using pester power to urge parents to let them see the film.

It wants new advertising rules for similar promotions to be tightened.

The summer blockbuster, which launches today, is classified 12A because of its moderate violence. This means under twelves can only see it in a cinema if they are accompanied by an adult.

A Burger King spokesman said: "We are pleased to be able to make these popular toys available in our restaurant so that children who are perhaps too young to see the film can still enjoy the magic of Transformers.

"Burger King enters global film promotional partnerships at least a year in advance of the cinema release, at which time the film classification is undecided."

The Committee of Advertising Practice, which draws up advertising guidelines, refused to comment until it officially receives the NCC complaint.
Last edited by Kern on Fri Jul 27, 2007 6:00 am, edited 1 time in total.
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Postby Prowl_83 » Fri Jul 27, 2007 5:59 am

Oh for f*cks sake...
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Postby Kern » Fri Jul 27, 2007 6:01 am

Ayup.

'specially as the promotion has but a week to go.
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Postby Ramrider » Fri Jul 27, 2007 6:04 am

Absolutely ridickerless, and a good answer from Burger King.
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Postby Geekee1 » Fri Jul 27, 2007 6:12 am

:-x I hate stupid people!
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Postby Supercollider » Fri Jul 27, 2007 6:14 am

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Hmm,
Would the same have happened if they had Harry Potter toys, Order of the Phoenix is 12A as well?
I think not.
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Postby Dead Metal » Fri Jul 27, 2007 6:15 am

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So not only American parents react in a stupid way to toys.....
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Intah-wib-buls?

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Postby Supercollider » Fri Jul 27, 2007 6:19 am

Motto: "Embrace your inner geek, the geek will inherit the Earth!"
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Just read the mirror's 'review' of the film here: http://www.mirror.co.uk/showbiz/enterta ... -19518514/

Laughed out loud at this

"... with the shelves of Toys R Us positively creaking under the weight of die-cast models of those robots in disguise..."

Die-Cast!?!?!?
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Postby Burn » Fri Jul 27, 2007 6:23 am

So even though it's a parents responsibility as to whether or not they accept the toy on behalf of their own child ... it's still someone elses fault.
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Postby nintendofreakgcn » Fri Jul 27, 2007 6:24 am

Frankly, while I believe there are arguably some good reasons not to let kids see the new movie, the violence isn't one of them. I don't see how that aspect is much worse than plenty of kids cartoons nowadays.

No, if there was something from the movie I'd be afraid of kids imitating, it would be the lubricating. That would just be disturbing. It's arguably best to keep really young kids away from the various bits of innuendo in the movie, as well.

Still, people involved in that article don't seem to realise that they're talking about a movie based (when you go right back, at least) off a line of children's toys. Of course there are going to be kids toys released in conjunction with it! I'd be disappointed if there weren't (heck, I wouldn't be collecting Transformers now if the movie hadn't had a toy line).

Also, it's not like people who get the toys will see the movie. I was just talking to a friend today, and he was discussing how he had loads of Transformers toys when he was a kid, but didn't see any of the cartoon.

In short, there's a technical term to describe the people who sparked this controversy: twits.
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Postby Kern » Fri Jul 27, 2007 6:24 am

...y'mean I typed all that out and it was on the Mirror's sight all along?

Serves me right for not checking first.


What's the betting somebody mentioned to the reviewer in passing about the toys using to be metal, and he didn't bother checking? That, or somebody in the office has a Titanium around their desk.
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Postby Psychout » Fri Jul 27, 2007 6:26 am

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The simple response is "dont take your fat little children to burger king then!"

The Mirror isnt worth wiping your arse with, the only UK paper that is worse is the houswife and hippies favoroute; The Daily Mail.
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Postby City Commander » Fri Jul 27, 2007 6:27 am

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Rediculous.

Maybe they should be worrying about the floods and the lack of drinking water in Glousceter instead? You know, do something useful?
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Postby City Commander » Fri Jul 27, 2007 6:29 am

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lol The mirror.

Everyone knows the paper of choice for us galant Brits is The Times.
8)
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Postby Counterpunch » Fri Jul 27, 2007 6:35 am

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Psychout wrote:The simple response is "dont take your fat little children to burger king then!"


Bingo.
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Postby Optimus Frimal » Fri Jul 27, 2007 6:46 am

The Master Blaster wrote:lol The mirror.

Everyone knows the paper of choice for us galant Brits is The Times.
8)


Aargh! Um... yes... the Times... not The Mirror... yes.
Although I just read this article and the 'review' hahaha! I the part with die cast made me laugh Aargh!
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Postby City Commander » Fri Jul 27, 2007 6:50 am

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Have you read their review too?

I thought that it pretty much sounds like the Daily Mirror team themselves. Stupid, dull, thrown together...


I really can't believe anyone reads that shit.
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Postby cog2007 » Fri Jul 27, 2007 6:51 am

funny thing that they didnt do it when burger king did spiderman 3 which was a 12A here. The Mirror is stupid
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Postby Silver Wind » Fri Jul 27, 2007 7:03 am

I bet that if it were left up to the "NCC", we'd all be only allowed to watch the Teletubbies. :SICK:

:???: ...I'm a bit illiterate when it comes to TF toy terms since I only go for the cartoons and comics, so could someone explain what's so amusing about the "die-cast" thing?
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Postby Tigertrack » Fri Jul 27, 2007 7:07 am

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JK Rowling just became a little less creative in my eyes:

Daily Prophet = Daily Times

The Mirror = The Quibbler

My world is destroyed. :(

:)
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Postby Optimus Frimal » Fri Jul 27, 2007 7:09 am

tigertracks 24 wrote:JK Rowling just became a little less creative in my eyes:

Daily Prophet = Daily Times

The Mirror = The Quibbler

My world is destroyed. :(

:)


Aargh! And the most depressing part be that its true :-(
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Postby Tigertrack » Fri Jul 27, 2007 7:17 am

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Silver Wind wrote::???: ...I'm a bit illiterate when it comes to TF toy terms since I only go for the cartoons and comics, so could someone explain what's so amusing about the "die-cast" thing?


'Cause we have not see true TFs with diecast since the early days of generation one. The only ones that have had it lately are the TItanium series, both the 6 inch and 3 inch. Oh and I suppose the re-issues had die-cast too.
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Postby DSanza » Fri Jul 27, 2007 7:20 am

Autobots! Protect the humans! But do it in a politically correct, non-confrontational, gender neutral, non-biased way. And for Primus' sake, don't hurt anybody's feelings!
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Postby Ravage XK » Fri Jul 27, 2007 7:35 am

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I had no idea that BK were running any kind of promotion. Will have to get up there and buy a couple of kids meals. Are the toys any good?
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Postby City Commander » Fri Jul 27, 2007 7:36 am

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Rumour has it that in the second movie, all the sharp things wll have corks on the ends of them, and absolutely EVERYONE- tf and human alike- wear padded suits stuffed with incredibly double velvet toilet roll.
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