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Hasbro Reports 71% Profit Loss in the First Quarter of 2011

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Hasbro Reports 71% Profit Loss in the First Quarter of 2011

Postby El Duque » Thu Apr 14, 2011 2:54 pm

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Hasbro is reporting a 71% drop in profits for the first quarter of 2011. That figure sounds worse than it actually is, as there are several factors that need to be taken into consideration. First quarter sales for toy companies usually take a hit due to following the holiday season, Hasbro has made a sizable investment in getting The Hub off the ground, and due a reduced demand for toys in the first quarter many retailers have decided to focus on clearing out leftover holiday inventory rather than ordering new product (sound familiar?).

There is however a silver lining, boys products were actually up 25% while girls, preschool, and games showed a loss. Despite their weak start Hasbro's Brian Goldner remains optimistic for the remainder of the year and states they are still on track for their full year's sales plans. Hasbro has a huge entertainment line-up for this summer, which includes toy lines for "Captain America: the First Avenger", "Thor", and of course "Transformers DOTM" to help bolster sales. To read more click follow these links: Reuters or Yahoo
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Re: Hasbro Reports 71% Profit Loss in the First Quarter of 2011

Postby whacko » Thu Apr 14, 2011 3:07 pm

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You know what's good or getting you earnings up? Getting you damn toys into stores! The only Transformers products I have seen at any of 20 shops near my house have old ROTF Toys and not many of those.

I get it, most stores are waiting for the avalanche of TF3 toys before stocking up. But don't you guys (Hasbro) have any sales reps pushing your partner retailers to get the latest lines like Generations and RTS?

Not only that, but Hasbro doesn't even stock HasbroToyShop.com very well. There are tons of toys I would hand my money over for if they were available for me to buy.
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Re: Hasbro Reports 71% Profit Loss in the First Quarter of 2011

Postby Twitchythe3rd » Thu Apr 14, 2011 3:16 pm

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whacko wrote:You know what's good or getting you earnings up? Getting you damn toys into stores! The only Transformers products I have seen at any of 20 shops near my house have old ROTF Toys and not many of those.

I get it, most stores are waiting for the avalanche of TF3 toys before stocking up. But don't you guys (Hasbro) have any sales reps pushing your partner retailers to get the latest lines like Generations and RTS?

Not only that, but Hasbro doesn't even stock HasbroToyShop.com very well. There are tons of toys I would hand my money over for if they were available for me to buy.


due a reduced demand for toys in the first quarter many retailers have decided to focus on clearing out leftover holiday inventory rather than ordering new product (sound familiar?).


It's a case of Garbage In, Garbage Out.

Retailers aren't seeing a need to order new stuff when theres a ton of old stuff that needs to be cleared out.
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Re: Hasbro Reports 71% Profit Loss in the First Quarter of 2011

Postby RodimalToyota » Thu Apr 14, 2011 3:23 pm

Might help to get the Tuner Mudflap ROTF toys off the shelves so i can get some gosh darn RTS stuff before it's annihilated by DOTM.
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Re: Hasbro Reports 71% Profit Loss in the First Quarter of 2011

Postby Twitchythe3rd » Thu Apr 14, 2011 3:25 pm

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Ignore this. Random double post.
Last edited by Twitchythe3rd on Thu Apr 14, 2011 3:55 pm, edited 1 time in total.
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Re: Hasbro Reports 71% Profit Loss in the First Quarter of 2011

Postby ae_productions » Thu Apr 14, 2011 3:28 pm

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No doubt.

I have not seen ANYTHING for RTS in about 2 months. We are still polluted with 1st and 2nd movie toys.

Now we get more shelf warmers with DOTM toys!

Retail stores need to clearance that Movie crap out.

I would have spent a LOT of money on Transformers had they been available ANY WHERE. I know A LOT of Transformers fans who feel the same way. We all wanted the RTS and Generations toys. Few of my pals across the country (and even fewer overseas) can find but a handful of the line. That's why they're down 71%.
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Re: Hasbro Reports 71% Profit Loss in the First Quarter of 2011

Postby rpetras » Thu Apr 14, 2011 3:30 pm

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RodimalToyota wrote:Might help to get the Tuner Mudflap ROTF toys off the shelves so i can get some gosh darn RTS stuff before it's annihilated by DOTM.




QFT!

I have FIVE, count them FIVE pegs full of Tuner Mudflaps at my local TRU.

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Re: Hasbro Reports 71% Profit Loss in the First Quarter of 2011

Postby Lord Onixprime » Thu Apr 14, 2011 3:31 pm

Might have more profits if the shelves hadn't been clogged with Hunt for the Decepticon crap since September. I see the same shelf warmers every time I walk into the store.

Unfortunately, this was caused by the boom of the first movie in which they couldn't keep shelves full, and then the flop of ROTF where public interest died after a few months. Even so, Hasbro kept pushing out movie crap since 2009. Let's hope they don't do the same for DOTM. Run the line for maybe a year, summer to summer, but then let it die.

Every time I do find new figures it is like 1 or 2 of each new guy and they go fast.
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Re: Hasbro Reports 71% Profit Loss in the First Quarter of 2011

Postby BATTLEMASTER IIC » Thu Apr 14, 2011 3:45 pm

I think it's because they decided to cancel RTS Windcharger and haven't gotten the other new goods up here yet!

Yes I'm being fececious.
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Re: Hasbro Reports 71% Profit Loss in the First Quarter of 2011

Postby MINDVVIPE » Thu Apr 14, 2011 3:47 pm

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Heres hoping their (Hasbro's) Marketing teams learn of the bad figures clogging shelves and avoid those types of figure, in regards to their colour/mold/ size class, etc. Anything that'll give them a headsup idea of when to STOP with a certain line of figures, especially ones that are getting multiple iterations like ravage and mudflap. The ROTF line has a lot of figures with muted colour schemes, that I bet when a few are left behind, and they clump together, become this immediate off switch in the brain of a child, or child in an adults body to look past them and not even give them a second chance.
But until then, we are all pretty much screwed and at the mercy of our local business men store owners, hehe.
Last edited by MINDVVIPE on Thu Apr 14, 2011 3:51 pm, edited 1 time in total.
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