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[El Duque]

TransformersAsia.com have shared an interview with Hasbro Asia's Regional Customer Strategy and Marketing Director, David Chua. Mr.Chua gives gives some brief insights into the selection process for which figures will make it into the exclusive Transformers Asia project and promises something "big" will be happening in the near future. Check out the interview mirrored below.

20 July, 2012 (Monday ) - Hong Kong

Mr. David Chua
Hasbro Asia
Regional Customer Strategy &
Marketing Director,
Asia

T=Transformersasia.com
D= Mr. David Chua

T: Hi David , for the past several years, we have seen some spectacular Transformers items called " Asia Exclusive " , can you tell us what is this project all about? , and how did you come up with the plan ?

D: Our goal is fulfilling the dream of Transformers fans. Transformers fans are very professional and their taste is sophisticated. We always challenge ourselves to make the ultimate toys which they would want to own and proudly display. Our ideas always come from the feedback of fans, we would discuss and work closely with our partner at Takara Tomy to work out the plan.

T: What are the difficultly you are having while proceeding the project?

D : Timing and the increasing production cost is most difficult part of the project. Taste and trend are ever-changing, we must try to launch the right product at the right timing and of course right pricing.

T: How do you select on which series or character to be including in the project?

D: There is no exact formula on this topic. We would consider the popularity of series/character, also the room for product improvement.

T: Last but not least, can you share with us what is currently in planning, and what are we expecting to see?

D: We are not going to give it away for now, but we promise something big would happen in the near future. So stay tuned!

T: David, thank you for your precious time.
D : You are much welcome.

Something "Big" will happen? TransformerAsia.com will follow on that for sure !! Stay tuned!

[That Bot]

This article is dated to late July 2012, so I'm thinking the "something big" may have been United Bruticus.

[Springer]

How nice of them to share a 7 month old interview that basically says nothing!

[Ketchup]

I am going to guess that the "big" news was the Asia Premium Series line. Which I hope continues, btw. I am a sucker for shiny.

[amtm]

...also the room for product improvement.

I'm gonna go out on a limb and say that's fancy marketing talk for "and how many repaints we can do."

[Kibble]

How nice of them to share a 7 month old interview that basically says nothing!

That 'interview' was utterly pointless. They may as well have asked him what he had for breakfast...7 months ago.

[Mindmaster]

The "big thing" isn't something I want uber-badly. Unless Hasbro's willing to release it too(not in Skittles colors, hopefully), then bring it on.

[warzon3]

Is this the Exclusives like the all white Classics Ultra Magnus and Seeker Ace and Elites?

It is cool they do those, but to be honest I have had quality issues with every Asia Exclusive I have gotten. I think for them to make them happen they must cut some corners to keep cost down...

I think if I ever fork the money over for another Asia Exclusive it will be for a toy I decide not to touch too much and just stays on a shelf.

[xyl360]

Is this the Exclusives like the all white Classics Ultra Magnus and Seeker Ace and Elites?

Yes, I believe it is, along with the GDO stuff we got in the Generations line recently (all those G1 homage repaints of Classics and Movie figures).

Ultra Magnus may actually not be part of it though as I believe he is just a regular Takara United release.

[Rated X]

Alot of haters on here. But at least this guy tries to bring us some G1 goodness and keep the real classics line afloat. The Generations line has been hijacked by a stupid video game and TF Prime has dumbed down G1 into a cross between animated annd bayformers. I say bring this guy to America and send the Hasbro people to China !