Where are the areas of improvement for Hasbro in the UK and Ireland and how are you looking to tackle these?
The team has done a phenomenal job in all areas. The key for our team is to be relentlessly focused on driving our business, understanding our consumer and connecting with them across all possible touch points.
Simply put, we must not be satisfied with our current momentum and always be seeking out new opportunities to connect with our consumer.
Having moved to the UK from the US, what do you view as the key differences for Hasbro between both markets?
Simply put, there are many differences and many similarities, but that is only on the surface. I want to immerse myself in the culture, learn from my team, our retailer partners and the consumers.
I was born and raised in Canada and have lived in the USA for the past nine years. I have been fortunate to travel to and work in many countries and know that many differences exist, but the common bonds are also very strong. I can’t wait to learn more about these great countries and their people.
Today sees the release of IDW’s Action Man #1, which kickstarts a Hasbro expanded universe that brings together several of their other properties including The Transformers, G.I. Joe, Micronauts, M.A.S.K and more. Sadly, My Little Pony is not part of it. To celebrate the comic’s release, we caught up with the man who is spearheading this series – John Barber.
Barber is a man who has been hailed as ‘The God of Continuity’, and has previously worked with Marvel before jumping to IDW and writing for Transformers – both the Michael Bay movie tie-ins and IDW’s on-going series. But now he’s moving into a slightly less known territory of Action Man. So, why use him over more established characters?
“Well, it goes without saying that Action Man is the biggest character in the Hasbro stable,” Barber jokes. “No, I love Action Man, but I kid. [He’s] got a great set of fans, don’t get me wrong, but this comic is really about introducing the character to readers while honoring his history. The lead-up to Revolution is part of the DNA of the book Paulo Villanelli and John-Paul Bove put together. We’re not going to hit you over the head with it on page one, but Action Man is really the first book we’ve launched post-plans about the shared universe—I guess Rom #0 was the first, but Action Man was in that book in preview form, anyway. And Action Man absolutely plays a key role in Revolution—in fact he’s the first character you see in Revolution #1—but we’ll start to see these characters interacting in most of the comics leading up to Revolution (I say “most” as Micronauts is in another universe and More Than Meets the Eye is in deep space so we’re not cramming anything in that isn’t organic to the story).”
Is it going to be difficult to bring in characters from G.I. Joe, Transformers, etc?
“In a way, even though you don’t have to be reading Transformers,” he claims. “Revolution grows from the events in the Transformers comic Andrew Griffith and I do. Optimus Prime has declared Earth is under his protection, whether it wants to be or not. And for a lot of people, “not” is the answer. So when something starts going wrong with Ore-13—a substance Transformers can convert to energon, their food—signs point to the Transformers.”
IDW is no stranger to the world of crossovers, having brought Green Lantern to the world of Star Trek and countless team-ups between Transformers and G.I. Joe. There have also been connecting comics like Infestation, which tied together their on-going comics for Ghostbusters and Transformers but never saw the characters interact.
“IDW’s done really cool, really fun stories where they put together some great characters, like Star Trek/Green Lantern. And Tom Scioli (and slightly me, but Tom deserves all the credit) did absolutely amazing stuff on Transformers ss. G.I. Joe,” Barber says. “Then there have been line-wide stories like Infestation and Conspiracy where there’s a central spine and tie-in comics from different series, but the characters from one series don’t necessarily interact with each other—just with the central spine. I love those stories, but they’re very self-contained – that’s got advantages, of course. Transformers vs. G.I. Joe wouldn’t have the personality or impact it had if ten comics tied into it. But I think with the right project, it’s really great to have an event with big consequences in the comics crossing over.”
Barber has been hailed by fans as ‘The God of Continuity’, which makes him the perfect man to take on something like Revolution – as it not only brings together these characters but does so without compromising the stories already told. Is ‘The God of Continuity’ a fitting moniker?
“I don’t know about that,” he says laughing. “When I came on to Transformers, I sort of approached it as an archeologist. I dug in and read everything and took notes and thought about things and tried to see what resonated and what I could build on. I think I got too into the woods with that in places, but it created the worldview I have on some of the characters. Like, I looked at how Soundwave or Prowl were handled, and they were both written really differently by different writers over the years, and I thought through—what would make somebody be like that? What if they really did act all those different ways, what’s their deal? And that led to—I hope—richer characters.”
But the real question is: who would win in a fight between Bay’s Optimus Prime and IDW’s Optimus Prime…?
“The Bay Prime is more vicious, but I think Optimus in the Transformers comic is more tactical in his thinking at this point, and he’s not exactly a pushover,” he says. “I think the comic book one wins.”
When Revolution was announced earlier this month, there was a large vocal outrage from fans who felt that this ‘cash in’ was going to ruin the stories they’d liked in G.I. Joe: Real American Hero and Transformers: More Than Meets The Eye. IDW editor Chris Ryall spent a long time on Twitter answering fan queries and concerns, and told them all to trust the process.
“I used to edit Wolverine. I’m used to the internet reaction being negative,” Barber jokes.
But one has to wonder, did that level of negativity have some effect on the plans for Revolution?
“Nope. The plan is the plan and the plan is awesome,” Barber emphatically states. “I mean, there’s pressure, of course – Cullen and Fico and editor David Hedgecock and colorist Sebastian Cheng and I all feel a lot of pressure to not let people down, and to do justice to the characters, and to build a strong foundation to this world. Telling a story has it’s own pressure! A nice pressure, I’m not complaining – it’s great! But I don’t feel any additional pressure based on anybody’s initial reactions.”
“Transformers is going to change – the grand, over-arcing story I’ve been telling is still totally in place, now with cooler pieces making Earth a richer, more interesting place,” Barber says. “But the actual title will have a couple big changes.”
But Autobots and M.A.S.K. both have transforming technology—is there already a connection there? Ryall responds, “That’s an excellent question that I’m going to say will be answered within the pages of the Revolution event series.”
Naturally I had to ask if they were aware of my theory, as seen on Nerdist News, that the marketing for the new Transformers movie is hinting at ROM. The answers were…interesting.
“I got a lot of e-mails after that article got out there,” says Gage. “I think it’s pretty close to the original ROM logo.”
“It worried me,” says Ryall. “I want there to be a ROM movie, but I would like it to just sort of be a new continuity, not something that’s tacked on.”
CBR spoke with the creators involved in the five-issue unifying series, not only to find out how it came about, but also to learn what -- if any -- relationship it has to the film side of things, as well as what it is that will bring these various groups together.
CBR News: John, you've been involved on the editorial side of things for these books for a while. How did you feel about bringing the universes together?
John Barber: I'd always thought if I could go back in time, I'd make sure the IDW G.I. Joe comics took place in the same universe as the Transformers comics.
How did the decision to combine the contents of those boxes come about?
Barber: One day, the IDW editors were brainstorming ideas, and this notion of doing a crossover came about -- but I'm never totally sold on big crossovers that don't impact the subsequent status quo. Like, it's fun to cross over two properties and see how they interact, but I mean, if you're getting a lot of characters together, it has to have some impact on the world. Meanwhile, I think what Tom Scioli -- and me, a little -- did on the "Transformers vs. G.I. Joe" comic was great, really fun stuff. But that story was ending; Tom and I had it all planned to wrap up.
Then I remembered something Andrew Griffith, who draws "Transformers," suggested one time: the IDW G.I. Joe comics could fit in between big Transformers comics events. At the time, it wasn't anything we were really serious about, but now -- I started thinking about that. Did that actually kind of make sense?
This effort seems to reflect a similar plan for Hasbro's big screen adaptations. Do you have any communication with the people working on the films?
Barber: Hasbro Studios is very aware of what we're doing, and there's some back and forth sharing of information and ideas. I don't think there's been any big thing where we've seen things one way and they've seen things other ways. We've been remarkably in sync, I think it's fair to say. There've been some characters that have specifically come from the studio here and there -- some of these brands have been dormant for a while, and there are new angles they have on characters that they've shared with us, like Phenolo-Phi in "Micronauts." They have some amazingly talented people working in that writer's room -- like, seriously extraordinary people who have done amazing film, comics and television. The few I know personally are great human beings, too.
The funny thing with this was, it wasn't like a mandate came down and said, "Do this." Totally the opposite. IDW Editor-in-Chief Chris Ryall and I flew out to Hasbro headquarters in Rhode Island to try to convince them to do this, because we really wanted to have this universe exist. And it turned out we were all on the same page. It was great, the people running the brands at Hasbro were all very into this and really supportive, and offered great ideas and angles on what we could do.
Fico, how is it for you bringing all these different characters who come from various backgrounds and realities together into one cohesive look?
Ossio: It sort of built up from my first take on G.I. Joe. David and John asked me to work on a cover/pinup of the characters and gave me license to give them an "upgrade."
I didn't want to really stray too far from the original cartoon, which I watched as a kid and loved. I had a bunch of G.I. Joe toy,s as well, so I wanted to just take those uniforms and give them more of a body armor look. Especially considering these guys were about to clash against 10-foot-tall robots. I could't grasp the concept of keeping them in regular army outfits or spandex -- sorry Snake Eyes. I think it works, because they still look true to their original design, but with a modern and updated look. Then, I took the new design of Action Man and applied the same as I did on G.I. Joe.
Next was Transformers. A lot of artists had worked on Transformers, and I found most of the designs Andrew Griffith had done were great. I respect his designs and pushed to make them more complex, with new, flexible parts and more of an organic look, which I thought would bring them closer to the combined universe. I also wanted to bring some of the elements from the movies. Except for Optimus. I couldn't help myself, and with him I pushed as far as the guys would let me.
As "Revolution" kicks off, what kind of threat or event is it that's big enough to bring all these different groups together? And what was the design process like developing that individual or force?
Story continues below
Barber: The background is, Optimus Prime has publicly declared Earth to be under his protection and part of Cybertron's Council of Worlds. This isn't Dark Optimus; he's doing good things -- at least from his point of view -- but the people of Earth are naturally going to be concerned about this turn of events.
Now, one of the reasons Earth has been important to the Transformers is this substance called Ore-13. This has a long history in the Transformers comics, but the short version is it can be converted to Energon, which is the Transformers' fuel source. That means the Earth is one of the few places in the galaxy where Transformers can live -- it has a food source, basically. But Ore-13 has always had other properties -- an ability to supercharge Cybertronians, for one.
Something starts happening to Ore-13 around the world, making it unstable, and all signs point to Optimus Prime, who has no idea why this is happening. That sets the stage for "Revolution."
How will your own ongoings look different after the events of "Revolution?"
Barber: Lots of the Transformers comic I write will be different, including the title. But at the same time, it's building the same story I started writing five years ago. You don't need to know all that stuff, but if you do, rest assured this is all part of the big story we've been telling. It's an unexpected benefit -- I mean, 2011 John had no inkling that Rom or Scarlett or Acroyear or Windblade or Action Man would be there, but this all fits into the tale Andrew Griffith and I set out to tell.
But coming out of "Revolution," there are some big changes. Lots of stuff is going to happen between now and November, when "Revolution" ends.
But IDW editor-in-chief Chris Ryall insists this isn’t a reboot.
“We didn’t want this to be what fans have seen from so many others, which is a reboot or a relaunch where you’re asked to forget about all these characters and stories you’ve been following for years,” Ryall says. “It’s just now everybody will be acknowledging each other in a much greater way than ever before.”
ENTERTAINMENT WEEKLY: How did this whole thing come about?
CHRIS RYALL: It happened in a stealthy way. When I was bringing back ROM, the co-writer Christos Gage and I were talking about a nice way to make something big and impactful happen in that issue. So at the end of the issue there’s a big reveal that shows ROM might be a part of a larger universe than fans expected at the start. We were going to stealthily seed things along the way, so that fans would think these guys might exist in ROM’s world and then, in talking about it internally, it just made sense, now that we’re launching Micronauts and ROM, and we’ve already got G.I. Joe and Transformers, and were looking to do M.A.S.K. All these things should exist together. That’s what fans want to see.
When we first launched G.I. Joe, fans asked us, “Are they gonna meet the Transformers?” And every time we’ve added a Hasbro title since then, it’s been the same question. Are the Micronauts gonna meet the Transformers? Is ROM gonna meet the Micronauts?
What will the event involve?
Revolution is its own thing. It’s a five-part biweekly series that we’re launching in September, and that series will detail the reasons why these characters are all drawn together. It centers around something called Ore 13, which is an unstable version of Energon, the material that gives the Transformers their power and life. There’s a version of that on earth, that has an adverse effect on tech, which adversely affects ROM, and changes the status of him and his villains, the Dire Wraiths. It affects the Micronauts universe in a way they didn’t expect, and then it also gives birth to M.A.S.K., which is a big new title we’re launching out of this.
So that series details the reason for all these characters to be drawn together. Then all the series will be relaunched with new number ones and this new status quo. The plan is to have the characters go back to occupying their own spaces. I don’t want G.I. Joe or Transformers fans to feel like they have to buy every issue of everything we publish now just to get the whole story. If they do, certainly that’s a nice outcome, but I still want them to read a Transformers book and have it feel like a Transformers book. It’s just, now within that universe, ROM is somewhere in the background and may be drawn back in at some point.
I'm very excited about Revolution, and it's absolutely not going to scale anything back from what's happened in any Transformers comics.
Revolution will get these comics where I think they always should have been, and since I like where they are already...
...I don't think we'll be losing anything we already like.
Oh--important note, the list of creative teams in the press release is for the Revolution tie-in stories.
Just to make clear--post Revolution, @SaraLePew and @Max_Dunbar will still be there!
How do the other Transformers books play in (MTMTE, TAAO), renumbered? ending? untouched?
We'll get into more specifics soon but some will end and restart differently; TAAO will keep rolling as is.
It won't affect Titan Wars. We've been threading this needle very carefully for some time know, building to this.
Rather, you can assume that any involvement will make sense to that series and not change what James has built.
OK now I'm panicking. Restarting MTMTE is just about the craziest thing to do to a book with such a hardcore fandom.
I understand the trepidation but we're not abandoning plans, characters or stories. Just moving things forward.
Not a reboot in any way, shape or form, actually. All the stories you read here before still happened.
We'll get into new-title specifics & teams before long. If you like the way things are, you'll be happy. Only moreso
@chris_ryall How will the IDW GI Joe continuity be reconciled with All Hail Megatron's global invasion that killed 15% of all humans?
It will be addressed. We're not scrapping things.
Please wait and see. It makes sense. And everything is always changing, just changing in the right ways here.
Not TAAO [renumbering]. We'll get into specific post-event plans before long. Never a good plan to reveal everything all at once.
I understand people don't want to lose what they like, I get that. But yes, the comic itself will put fears to rest.
Set on Cybertron and the political in-fighting between Starscream and Windblade to craft a new era for Transformers on Cybertron and beyond, the series has a broader scope than any Transformers series before. Picking up thematically from her last series, Transformers: Windblade, Scott and artist Alex Milne (nope --Va'al) are looking to delve deeper into the heart of being a Transformer.
Newsarama: "Till All Are One" is a very hallowed phrase in the Transformers mythos. What does it mean here for this new series?
Mairghread Scott: “Till All Are One” is a double-edged sword in our series. Our characters' main challenge right now is integration: Autobots and Decepticons, colonists and Cybertronians, various religious and political factions. These people know they need help to survive, but getting that help from former enemies is a hard pill to swallow. On the other hand, the threat of empire is always there. If Cybertron falls back under a totalitarian government and 'all' are forced to become 'one' it can be just as damaging. So everyone is working toward this single phrase, but in very different ways.
Nrama: How did this series come about? Is it something you pitched to do, or something IDW asked you to work on specifically?
Scott: We weren't sure when Windblade ended if we'd be able to do any more so we crammed as much plot in as we could. So when John Barber asked what I'd do with an ongoing, it took me a minute to figure out which of the many toys I'd grabbed I'd like to play with first. I'm glad I took the time to find it.
Till All Are One is going to explore and spotlight a variety of characters from across the spectrum of Transformers works, but in a single cohesive story. My goal isn't to hit everyone at once, but to bounce back and forth, to touch on the people that are rebuilding this world so that we're less of a classic 'team' book and more the story of a people and their struggles. Of course, some characters will always be at the heart of things, Windblade and Starscream in particular. But I've always been a character-focused writer and I want it to feel like Cybertron as a planet is changing and growing, not just a single character or a handful of them.
Sabrblade wrote:On the last day of BotCon 2016, I attended the Sunday morning panel that was hosted by Japanese Transformers artist/writer Hayato Sakamoto, writer/translator Andrew “Hydra” Hall, and writer/translator Ken Rose. At this panel, Sakamoto talked about his working as an artist for IDW’s Transformers: More Than Meets the Eye comic series, as well as his working as both a writer and an artist for the TakaraTomy’s Transformers: Unite Warriors and Transformers: Legends pack-in fiction. (For those interested, you can watch a full YouTube video recording of the panel HERE).
After the panel ended, I approached the three as they were exiting the room (heading back to Sakamoto-san’s booth in the Artist Alley room) to ask Sakamoto-san some questions about his Japanese G1 works. Having an affinity for continuity and lore, Sakamoto-san was quite enthusiastic to discuss these topics with me. I joined the three on their walk back to the Artist Alley, introducing myself to Andrew Hall who recognized my screenname. Once we got to Sakamoto-san’s booth, Ken Rose graciously acted as a translation middleman between the two of us.
Most of my questions originated from what was said during the panel about the continuity placements of Unite Warriors Offshoot and Legends, which then springboarded into a wider discussion of the Japanese G1 cartoon continuity as a whole. Here is a rundown of the things we discussed and the answers I was able to get (note that Sakamoto-san’s attention eventually became divided between myself and other fans who were wanting him to sign and/or draw something for them, so some of the answers I got were less clear than others):
* As said during the panel, Unite Warriors Offshoot and the specific Legends manga chapters that have G1 Megatron, Ultra Magnus, and Springer come into the Legends Universe all take place after G2. But more specifically, they all take place after the two e-HOBBY manga that came with Masterpiece MP-1B Convoy Black Ver. And Masterpiece MP-3G Starscream Ghost Ver.
* As the Legends manga chapter that has Springer go to the Legends Universe takes place in the 2030s, with Operation Combination and United EX set in the year 2035, that era of Legends (and I think Unite Warriors Offshoot as well) takes place in the late 2030s.
* Unite Warriors Offshoot takes place even after the post-G2/post-e-HOBBY era of Legends. However, Sakamoto-san does not yet know how long or short after Legends that UWO takes place, as Legends currently has Metroplex in the Legends Universe while UWO has him in the main JG1 universe, so Sakamoto does not yet know when Metroplex gets out of the Legends Universe and goes back to the JG1 universe. But he does at least know that UWO does come after Legends.
* Unlike the rest of the Unite Warriors fiction released so far, the Grand Galvatron comic does not take place in the same post-G2/post-e-HOBBY era as UWO. Though the comic does say that it takes place ten years after Galvatron’s death in 2011 (2021), Sakamoto further revealed that it takes place after the Masterforce cartoon.
* As stated at the panel, one of the things Sakamoto set out to do with the Legends manga was to show Ultra Magnus’s rebirth into his G2 Laser Ultra Magnus body. However, in the Legends manga that showed Ultra Magnus’s rebirth, Ultra Magnus is shown waking up from inside his coffin in his Legends toy body instead. When asked if Ultra Magnus was reborn in his G2 Laser Ultra Magnus body or his Legends toy body, Sakamoto said it was the former, and explained that manga chapter as being more of a retelling of Magnus’s rebirth than a literal depiction. He also explained that Ultra Magnus can change his physical form back and forth between his G2 Laser body and his Legends body by the power of the Reconfiguration Matrix. This explains how Magnus was able to appear in his G2 Laser body during the post-G2 e-HOBBY manga and then as his Legends body later on in the Legends manga.
* Reiterating something he said at the panel, when Alpha Trion sacrificed the last of his energy to recharge the Matrix in episode 3 of The Headmasters, he didn’t merely recharge the Matrix, he became the Matrix. A new Matrix, at that. And this Matrix being a new one is why Rodimus Prime (or rather, his animation model) looked different in The Headmasters compared to how he looked in season 3 of the G1 cartoon. And in the Legends manga, when Alpha Trion put himself into Ultra Magnus’s chest, Ultra Magnus came back to life by having the new Matrix (Alpha Trion) put into him.
* As he referred to the Grand Scourge comic to present the continuity placements of UWO and Legends during the panel, I asked him if the Grand Scourge comic is supposed to be a part of the main JG1 cartoon continuity or not, as the comic itself is rather vague on its own continuity, seemingly on purpose. Sakamoto’s answer is that he’s presently not sure if it is or not since he’s not the one writing it. As I type this answer, I suspect that Sakamoto is open to the possibility of the comic being on its own outside of the JG1 continuity, and is just taking precautions with the placements of UWO and Legends to allow the Grand Scourge comic to be slotted into the main timeline should the opportunity arise at a later date. But for right now, its placement in the main timeline (should it ever be included) remains undetermined.
* As stated at the panel, Sakamoto is among those responsible for creating the big JG1 timeline from 2007. He confirmed that he played a role in adding Car Robots to the timeline. His reasons given for including it were that RobotMasters Wrecker Hook is an amnesiac Car Robots Wrecker Hook (I did not get to ask if this was the official consensus or just his own personal consensus), Brave Maximus came back to Earth after Car Robots (and apparently so too did God Magnus, from what I was told, but didn’t get anything further about that), and that when the e-HOBBY G1 GoBots came to the Transformers universe, their technology was used to create the Spychangers.
* At the end of the Car Robots cartoon, Brave Maximus had taken all of the Destrongers back to Cybertron to stand trial before Vector Sigma. Since the characters of that cartoon were said to have come from the future, I asked if Brave Maximus took them back to the Cybertron of the cartoon’s present time or the Cybertron of future that the characters all came from. Sakamoto said it was the future.
* In the Legends manga that features Car Robots Black Convoy (RiD Scourge), he has his own Energon Matrix, as a means of explaining the molded-in Matrix on the toy. Sakamoto explains that Black Convoy was able to get an Energon Matrix of his own because the United EX fiction had the Energon Matrix technology being developed in the year 2035. And since Black Convoy had been taken back to Cybertron in the future, he was able to get his Energon Matrix during a point when Energon Matrix technology existed.
* When asked to tell more about how Black Convoy got his Energon Matrix, Sakamoto said that he’s waiting for a Unite Warriors Baldigus release before saying any more about that. I didn’t get to ask if he meant that there is a Unite Warriors Baldigus coming, or if he’s just wanting there to be one.
* Sakamoto told me an in-fiction reason for why Car Robots Ai and the human Ai Kuruma looks alike. Car Robots Ai's appearance is based on a scan made of Ai Kuruma.
* I asked Sakamoto if he could tell me what exactly a Spark Engine was, as it was only mentioned once in the Car Robots anime but never told what it was. Unfortunately, this question didn't get to be answered. I don't fully recall why it wasn't answered, but I think it was either due to the answer being tied with the Black Convoy question that he was waiting on a UW Baldigus release in order to answer, or was due to Sakamoto's attention becoming divided between my questions and other fans coming to his booth to ask for his autograph/artwork.
* When asked what future era the Car Robots characters hail from, Sakamoto said that it’s currently fuzzy on what era they came from. When I mentioned that some fans like to think that they come from the same era as the Beast Wars II and Beast Wars Neo cast, he said that that idea pretty much aligns with his own ideas (of note is that a small book of his original artwork that he had for sale at his booth contained a page of artwork that featured Big Convoy and JRX together on Cybertron, but it wasn’t official art, just one of his many personal art pieces).
* Sakamoto also asked me if I work on the TFWiki, and I said yeah. Sakamoto told me a few things that he’d like to see on the Wiki. Specifically, he’d like to see more images overall of artwork, especially more images of full-body character artwork. I told him that, while I do contribute to the Wiki, I’m not a member of its administrative staff, and that the Wiki does have some policies regarding what images it uses and such, but which are reasonable.
I think that’s everything we got to discuss before the convention ended. If I remember any more, I’ll add more to it.
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