SDCC 2012 Coverage: Hasbro Transformers Brand panel
Thursday, July 12th, 2012 4:00PM CDT
Categories: Toy News, Event NewsPosted by: Seibertron Views: 91,157
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San Diego Comic Con wrote:1:30 - 2:30 Hasbro: Transformers Brand - Aaron Archer (vice president, Hasbro Design) and Jerry Jivoin (director, Global Transformers Brand) discuss the hottest Transformers topics including the Transformers Prime and Transformers Rescue Bots TV series, action figures, video games, comics, theme park rides and more. Attendees will also get sneak peeks at upcoming action figures and brand news. Jerry and Aaron will also host some Q&A for your burning Transformers questions. Roll out! Room 24ABC
(Doing Q&A first because of technical difficulties with the power point presentation)
Hasbro is going to re-release the Transformers Prime: First Edition toys this fall, around November. Exclusive to Toys R Us.
New episodes of the emmy award winning Transformers Prime cartoon starts up in the fall for the back half of season 2. No date specified.
Still looking at ways to bring the last waves of Dark of the Moon products to retail. It's on their radar. "Stay tuned."
Someone asked about a Metroplex toy ... teased us, but no final answer. "Would you guys like to see a Metroplex toy?"
... presentation begins.
Going through the Universal Studios presentation, and now the Jagex MMO. Nothing new that hasn't been covered at previous Transformers related events such as BotCon.
Transformers Prime Season 2 presentation
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2012 & 2013 toy reveals
10 products lines
106 slides
112 character reveals
hundreds of incredible fans
1 amazing brand
Transformers Rescue Bots presentation
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Bots & Robbers Police HQ 98643
2013 ... "Energize" theme
New 3" 2 packs with the robots with their human friends
Transformers Kre-o presentation
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Kreon Microchangers
All new Kreon Microchangers Combiners
Predaking
Superion
Devastator
Bruticus
Transformers Prime presentation
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Thundertron
Ultra Magnus (Voyager0
Skyquake
Dreadwing
No Breakdown shown!
Transformers Cyberverse
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Tailgate (Cliffjumper white repaint) shown
and a couple of other Cyberverse figures that I missed
Bot Shots
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Starscream launcher
Bumblebee with G1 battle mask
New 2013 products
Jump shots
Spin shots
Flip shots
Blitz shots (traditional bash style)
Transformers Exclusives
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Jetwing Optimus Prime - November A1616
Masterpiece Thundercracker - October, new Starscream mold
G2 FOC Bruticus in G2 packaging ... looks awesome!, commissioned one of the G2 artists, looks like a 1990s package
Transformers Prime First Edition (TRU exclusive)
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Deluxes: Arcee, Terrorcon Cliffjumper, Vehicon, and Starscream
Deluxes: Bulkhead and Optimus Prime
China Imports
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Will be at TRU 4th quarter
Bluestreak, Motorbreath, Hoist, Thundercracker
Sandstorm, Dead End, Brawl, and Laserbeak
Deluxes: Wheelie, Cliffjumper, Swerve, Springer
Voyagers: Hot Spot, Powerdive, G2 Megatron
DOTM Ultimate Optimus Prime (Year of the Dragon)
Transformers Dark Energon exclusive series (BBTS exclusives)
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Bumblebee,Wheeljack, Knockout, Starscream (all clear)
Voyager scale Optimus and Megatron
Transformers Generations
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Combaticons remolded/repainted into Wreckers
Impactor (Onslaught), Twintwist (Brawl), Topspin (Blast Off), Roadbuster (Swindle), and Whirl (Vortex)
Wreckers combine into Ruination
Generations Legends Eject, Ramhorn, Rewind, and Sundor
Blaster remold from Soundwave, comes with Steeljaw, will have out at booth
VOYAGER GRIMLOCK!!!
Linkin Park loves Transformers
"What's a rock star Transformer look like?"
Linkin Park gold G1 Soundwave in special packaging
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Posted by El Duque on July 12th, 2012 @ 4:12pm CDT
Posted by It Is Him on July 12th, 2012 @ 4:16pm CDT
Posted by Blurrz on July 12th, 2012 @ 4:18pm CDT
Awww, just when I was going to swindle someone's $ with a few of my FE Primes QQ
Posted by NemesisMonkeySupreme on July 12th, 2012 @ 4:22pm CDT
Posted by It Is Him on July 12th, 2012 @ 4:22pm CDT
EDIT 1: Hasbro, I appreciate the effort, but I'm not sure what to think of the Wreckers, honestly. Yeah, I love these characters, but these retools seem like innappropriate choices for the toys. I mean, not even the colors don't seem like they correctly homage the heritage characters. More-to-the-point, they don't really belong in a main Generations line. These might be cool store exclusives, but... After the heavy-hitters we got last time with Kup, Scourge and Wreck-Gar, I would have imagined we would get something more substantial in 2013.
Edit 2: Epiphany. I get it now. OK. Still a little weird.
Posted by Burn on July 12th, 2012 @ 4:28pm CDT
Impact deserves more than being just a repaint. He deserves his own mold and his own zombie mold.
Posted by El Duque on July 12th, 2012 @ 4:28pm CDT
Posted by Mkall on July 12th, 2012 @ 4:29pm CDT
Aside from the China Imports making it to TRU, I wasn't too excited by this.
Except for Grimlock of course.
Posted by Doubledealer93 on July 12th, 2012 @ 4:33pm CDT
Posted by Seibertron on July 12th, 2012 @ 4:34pm CDT
Posted by chuckdawg1999 on July 12th, 2012 @ 4:43pm CDT
Posted by El Duque on July 12th, 2012 @ 4:45pm CDT
chuckdawg1999 wrote:So Basically instead of FE Cliffjumper we're getting a Zombie version that's different than the SDCC one?
So it would seem.
Posted by Heavy B on July 12th, 2012 @ 4:57pm CDT
Posted by Va'al on July 12th, 2012 @ 5:00pm CDT
Dr. Heavy B wrote:Wait, aren't prime and bulkhead voyagers?
A mistype, I'm guessing. Ryan's doing an excellent job in transcribing everything as it goes up almost live, something's bound to slip!
Waiting for the gallery for further comments, but got me a Takara Breakdown just in case.
If something shows up on the Western market, so be it. Better be safe than sorry, and I got some money through this week.
Posted by Seibertron on July 12th, 2012 @ 5:09pm CDT
Posted by Anonymous on July 12th, 2012 @ 5:17pm CDT
I want Sludge.
Posted by G1 Legacy on July 12th, 2012 @ 5:17pm CDT
Size and scale all haywire for FOC line?
Yep, I'm in the twilight zone here.
Oh and to add insult to injury they raise the costs across the board and give us less plastic to boot. I'm sorry guys, I know Seibertron has to be Pro-Hasbro in general. Just calling it like I see it.
*But seriously, thanks for your hard work covering and posting all this Ryan, even though it hasn't been good news for me, it's nice knowing we have an outlet for this sort of event.
Posted by Va'al on July 12th, 2012 @ 5:22pm CDT
Grimlock has a light up gimmick that MAKES SENSE! It's the FLAMETHROWER in his MOUTH!
Oh, he must show up on my shelf. Even just a cameo.
Posted by Autobot032 on July 12th, 2012 @ 5:25pm CDT
Generations ended up being exactly what we thought. (A few new molds strewn about in a sea of redecos and remolds.)
Prime...rather let down. No Breakdown, unless you import? Really? Hardly seems fair. BBTS is getting their own redeco line? Didn't they learn from Piranicon? Geez. Great news that First Edition WILL see the light of day.
I think this whole Bruticus fiasco is a huge mess. Just an absolute mess.
I think Soundwave/Blaster is just cheesy, though the cassettes are REALLY nice.
Linkin Park Soundwave? Blargh.
....I expected more. I really should learn to expect the worst and throw high hopes out the window, cuz...wow.
2014 better be a damn good year. A. Damn. Good. Year.
Glad to see Prime (the show) is continuing. Can't wait!
No mention of Masterpiece Optimus, or it's price. Odd...
Posted by Heavy B on July 12th, 2012 @ 5:28pm CDT
Old school. Metal. WANT
Posted by Seibertron on July 12th, 2012 @ 5:32pm CDT
Autobot032 wrote:No mention of Masterpiece Optimus, or it's price. Odd...
It's already been covered and is currently on display in their booth. Think it retails for $100, TRU exclusive, comes out between now and November.
Posted by Noideaforaname on July 12th, 2012 @ 5:33pm CDT
Posted by Doubledealer93 on July 12th, 2012 @ 5:37pm CDT
AND FIRST EDITIONS ARE BACK!!!!!!!!!!!!!!!! but the only one i am interested in now is vehicon. i already paid out the ass for prime, cliff and bulkhead. and i already have arcee, bee and screamer.
Posted by Mkall on July 12th, 2012 @ 5:41pm CDT
Posted by Anonymous on July 12th, 2012 @ 5:46pm CDT
Something tells me that Hasbro hasn't revealed everything. But if they have... what the FoC, Hasbro?
On a lighter note, i'm looking forward to:
-TFP Dark Energon line. Especially that electro-Knockout and Slicer-ish Wheeljack.
-[s]Asia-exclusive[/s] Generations remolds. Particularly Swerve.
-Every single FoC Generations reveal. In particular:
-DAT WRECKERS BRUTICUS RETOOL. WHIRL. ROADBUSTER WITH A PROPER HEAD. TWINTWIST & TOPSPIN. Holy tits.
-Blaster and his deployers. Awesome remold, awesome minion 2-packs.
-Grimlock. 'Nuff said.
Posted by datguy86 on July 12th, 2012 @ 5:48pm CDT
...Wreckers: COMBINE!"
Well, I thought it was funny.
Anyway, really looking forward to everything. The repaints are decent, the new stuff is good. Not jazzed on the price increases, but that is something that will happen until an equally durable yet more cost-affordable substance is created.
Posted by welcometothedarksyde on July 12th, 2012 @ 5:48pm CDT
Posted by craggy on July 12th, 2012 @ 5:50pm CDT
Ruination, eh? There's something really wrong if the only colour scheme of a toy that looks right is the G2 neon version. Prior to seeing the pics I was thinking that the retools might be okay, and the characters they'd picked weren't bad choices. I have since been corrected. I do notice that Ruination has flying feet and ground vehicle arms. Wonder if Bruticus can do that or if that's one of the remolds?
FOC Blaster is really quite cool. I might even like him more than Soundwave. Dammit, I'm going to try and get all these guys now. Sort of surprised they didn't pack 1 Autobot "tape" and 1 Decepticon, in a versus pack with a "also: buy their daddies; Blaster and Soundwave!" cross-sell on the packs.
Posted by El Duque on July 12th, 2012 @ 5:50pm CDT
Click here for the full gallery!
Aaron Archer (vice president, Hasbro Design) and Jerry Jivoin (director, Global Transformers Brand) discuss the hottest Transformers topics including the Transformers Prime and Transformers Rescue Bots TV series, action figures, video games, comics, theme park rides and more. Attendees will also get sneak peeks at upcoming action figures and brand news. Jerry and Aaron will also host some Q&A for your burning Transformers questions. Roll out! Room 24ABC
Posted by Anonymous on July 12th, 2012 @ 5:56pm CDT
You bet your ass it's awesome.welcometothedarksyde wrote:OMG I just realised that the dark energon wheeljack is supposed to be slicer, awww yeah
Posted by sigmaprime on July 12th, 2012 @ 5:58pm CDT
Posted by G1 Legacy on July 12th, 2012 @ 6:04pm CDT
... what the FoC, Hasbro?
Bwa ha ha ha....I'm so stealing that.
I suppose if they do a legends class set of Fall of Cybertron we can just call 'em Little FOC'ers.
Wah Wahhhhh (sorry, that was bad).
Posted by ILL-Star on July 12th, 2012 @ 6:06pm CDT
Posted by TimothyR on July 12th, 2012 @ 6:10pm CDT
what a buzz kill.
grimlock looks fantastic.. but that's all i'm really excited for.
i was hoping we'd hear about voyager breakdown.. but no... maybe we'll get him after they fix their first edition mistake.
i was also we'd hear more about masterpiece figures coming to the US.. i'd much rather have those come over rather than the china after thought generations crap.
oh well, at least i can look forward to the takara masterpiece figures.
Posted by Sideswipe29 on July 12th, 2012 @ 6:11pm CDT
I know everyone hates the movie toys but I really really really really really want Hasbro to bring back the movie toys. I need my Soundwave and Leadfoot!
Posted by cadenheadr04 on July 12th, 2012 @ 6:12pm CDT
Posted by Andrius on July 12th, 2012 @ 6:17pm CDT
Still, that is one sexy piece of gold-chromed plastic. Any details on availability/price? I saw from another site that it will be a limited run of 2000, supposedly.
Posted by MINDVVIPE on July 12th, 2012 @ 6:18pm CDT
wait... LINKIN PARK SOUNDWAVE?!?!?!
Thats the worst .... anything..ever. What an insult to Soundwave.
Posted by Doubledealer93 on July 12th, 2012 @ 6:18pm CDT
Sideswipe29 wrote:Still looking at ways to bring the last waves of Dark of the Moon products to retail. It's on their radar. "Stay tuned."
I know everyone hates the movie toys but I really really really really really want Hasbro to bring back the movie toys. I need my Soundwave and Leadfoot!
yeah i really need a que and leadfoot! i have a soundwave and is that jet wing prime for US release??
Posted by Megatron Wolf on July 12th, 2012 @ 6:20pm CDT
Posted by ILL-Star on July 12th, 2012 @ 6:21pm CDT
Posted by Anonymous on July 12th, 2012 @ 6:28pm CDT
That's right!GreaserHHR wrote:Based on the Ruination pics, does this mean Bruticus is Scramble City style?
Posted by ausbot on July 12th, 2012 @ 6:32pm CDT
Posted by Diem on July 12th, 2012 @ 6:33pm CDT
Asia Deluxes coming to the US? That's super awesome. Very happy about that. Will definitely grab a Springer and a Swerve, maybe a Powerdive too.
Wreckers Combiner? It's a very silly idea but I can see it working. Should have been Rotorstorm, Pyro and Ironfist instead of what's there, who really needs yet another Whirl or Roadbuster? Glad they're using characters old school fans will love, especially the first figure of Impactor. Won't buy them, but I'm glad they're out there. A little concerned that there's a fourth repaint of these guys before they even hit shelves but the fans seem to love it.
First Edition re-release? Good idea, sucks for people who bought them at marked up prices already but I'll grab a Starscream and a couple of Vehicons since the PRID one is so hard to find.
MP Thundercracker? Meh.
G2 Bruticus box? YES YES YES. That stuff is amazing. Not only is this the cheapest way of getting the 5, it's the coolest colours and now the coolest box.
Dark Energon? Love the Slicer homage, and the Skywarp release is good for those who didn't shell out for Takara. The others don't appeal. Repaints of Megatron in purple and black bore me to tears.
Blaster looks really nice. I hope they don't wimp out and make his colours "grittier" before release, I really dig the bright red and yellow. I like that the "tapes" are getting released individually even if it makes it harder to catch them all. This is exactly what Legends should be for; figures that are supposed to be small instead of tiny neutered versions of characters that have larger, more-functional, better-scaled toys.
Grimlock seems a little redundant. There are already at least three good G1-verse toys of him that turn into a T-rex. What a waste. Would rather get Sludge or Snarl, they've been pretty shortchanged since the Action Master days.
Linkin Park Soundwave looks incredibly sexy. Too bad it's Linkin Park.
Posted by Xephon0930 on July 12th, 2012 @ 6:37pm CDT
Posted by Fires_Of_Inferno on July 12th, 2012 @ 6:39pm CDT
Posted by Rodimus the Prime on July 12th, 2012 @ 6:44pm CDT
I might be in the minority here, but I think the retooling of the Combaticons into the Wreckers is a stroke of genius! They look awesome, can't wait to get them.
Voyager Blaster looks great too, and I too would love to see this as a Deluxe repaint as well!
Posted by RiddlerJ on July 12th, 2012 @ 6:44pm CDT
I'm with everyone else on this. Grimlock is nice, but the other Dinobots are long overdue for some love. I want the other two Insecticons to return as well.
Posted by LOST Cybertronian on July 12th, 2012 @ 6:45pm CDT
Posted by mattwhite924 on July 12th, 2012 @ 6:50pm CDT