In this news article, we will concentrate on the hotly anticipated toy line for the year - Transformers Dark Of The Moon toys.
This year movie figures have some common features - TRANSFORMERS MECHTECH figure. See Hasbro official description of this line:
"TRANSFORMERS MECHTECH Action Figures
One of the most innovative toy lines in history introduces the next revolution in TRANSFORMERS action figures with the new MECHTECH line. Each TRANSFORMERS MECHTECH figure comes with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. MECHTECH weapons can connect to each other or to TRANSFORMERS MECHTECH figures to “power-up” the figure. Leading the way in this new expression is the MECHTECH ULTIMATE OPTIMUS PRIME action figure, one of the largest, most impressive TRANSFORMERS action figures.
• TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME Action Figure
(Approximate retail price: $79.99: Ages: 5 & up; Available: 8/1/2011)
With the upcoming TRANSFORMERS: DARK OF THE MOON movie, one of the most iconic characters in the TRANSFORMERS lore will capture the spotlight as his heroic story becomes the focus of the first-ever 3D TRANSFORMERS movie. Now, an action figure befitting such an icon will be available with the new TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure. The figure includes the AUTOBOT leader’s classic trailer that doubles as a weapons arsenal and is an integral part of the figure’s converting play pattern. The TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME figure features three modes of conversion – vehicle, robot, and robot with “mech suit.” –The trailer, which serves as a weapons depot and command center, also converts into a “mech suit” that OPTIMUS PRIME shows off when it’s time to rumble. Featuring lights, launching projectiles, electronic battle sounds and OPTIMUS PRIME phrases, this is the must-have item for kids and fans alike. 3 AA batteries included.
• TRANSFORMERS MECHTECH LEADER Action Figure Assortment
(Approximate retail price: $39.99: Ages: 5 & up; Available: 5/16/2011)
The TRANSFORMERS MECHTECH action figures each come with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. The weapons from each figure can connect with weapons from other figures for more powerful play. The TRANSFORMERS MECHTECH TRANSFORMERS LEADER class assortment offers a large scale with tremendous character detail, includes lights and sounds, converts from robot to vehicle and comes with a large MECHTECH weapon. Characters include BUMBLEBEE, IRONHIDE and more. Each figure sold separately. 2 AA batteries included.
• TRANSFORMERS MECHTECH VOYAGER CLASS and DELUXE Action Figure Assortments
(Approximate retail price: Voyager $11.99; Deluxe $19.99: Ages: 5 & up; Available: 5/16/2011)
The TRANSFORMERS MECHTECH line of action figures each come with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. Each figure’s weapon can connect with weapons from other figures for more powerful play. The figures in the TRANSFORMERS MECHTECH TRANSFORMERS VOYAGER CLASS scale convert from robot to vehicle and offer a unique MECHTECH weapon. VOYAGER CLASS characters include OPTIMUS PRIME, IRONHIDE and MEGATRON. The TRANSFORMERS MECHTECH DELUXE figures are the smallest scale of the series and offer a wide breadth of AUTOBOT and DECEPTICON characters, including BUMBLEBEE, RATCHET and STARSCREAM. Each figure sold separately. "
Let's move on to the toy images. Feel free to click any of the images that will lead you to the full gallery.
ULTIMATE OPTIMUS PRIME
ALL NEW DELUXE CLASS FIGURES
LEADER CLASS IRONHIDE
LEADER CLASS SENTINEL PRIME
ALL NEW VOYAGER CLASS FIGURES
Seibertron, Ultimate Transformers Resource!
Just when I thought towards the Ultimate Optimus Prime "oh, I can pass on this one, after all, I've got my custom RoTF Prime which looks great", my mind gets changed by seeing his great detailing and paint job in these Toy Fair images. And the truck mode looks great too! Oh well, another Optimus for my collection it seems, and a large one at that! 
