Toy Fair 2014 Coverage - Hasbro Investor Day Presentation

Posted by Va'al Feb 14, 2014 at 12:52pm CST 103,271 views

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Toy Fair 2014 has yet to officially start in New York City, but we're already getting into the swing of things with some preliminary reveals! Today Hasbro were presenting their wares to their investors, and the slideshow was made available to Seibertron.com. They touched upon the following:

- The new film, talking about its theme of 'a truck looking for a friend', and the inclusion of the Dinobots.
- The subdivision of the franchise with Rescue Bots, Age of Extinction and Generations lines for three types of fans, from younger to older.
- CyberTRON Monday: online midnight madness event in May and various launches around the world leading to Age of Extinction premiere June 27.
- The redesign of the brand with new packaging, logos and digital platforms; several new games coming in 2014.
- Demonstrated the new simplified transformation for toys on stage (for younger fans and Age of Extinction), though no footage available. Products included: Stomp and Chomp Grimlock one-step transformation; Mega one-step Bumblebee.
- Rescue Bots taking on new dinobot forms, Optimus becomes Primal - Season 3 announced.
- For the committed fan: Generations and Platinum Edition lines (popular in Asian and North American markets). Products included in presentation are Leader Jetfire, Deluxe Windblade and Masterpiece Soundwave.
- Battle Masters Transformers, previously revealed.

If you wish to listen to the presentation yourself, take a look at the embedded video below, courtesy of Seibertron himself.

Check out below for an overview of what 2014 will bring in terms of transforming robots, including the previously announced Jetfire and Windblade.

Transformers News: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation

Toy Fair 2014 Coverage - Hasbro Investor Day Presentation

Watch video

More Bots. More News. More Awesome.

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Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by hinomars19 Feb 14, 2014

mooncake623 wrote:wow! sweet...

Is it true that the Legends Comos and Swerve is canceled?
think I saw someone posted all the canceled stuff in the rumors page here on Seibertron.

Cosmos and Swerve exist don't they? They have Galleries here and I'm sure they were instock at Kapow toys in December (no longer though, it seems...)

These Generations toys are lovely, but are disapearing (or not appearing at all) far too quickly...and it's not like they will make it to stores here in U.K. Am I gonna miss out on the entire line? I can't pre-order every new fig at once :lol:

it'd be nice if enough actually stuck around, y'know?

Windblade and Jetfire look awesome! (damn it I better get them both :-x

)

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by xRotorstormx Feb 14, 2014

I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by Va'al Feb 14, 2014

xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by TFStopMotions123 Feb 14, 2014

welcometothedarksyde wrote:Yuck, that head design sucks. Can't wait until a Slipstream remold is available though. If that ever gets made

Hm, not really. It looks amazing IMO, spot on to what it looks like in the comics.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by SW's SilverHammer Feb 14, 2014

TFStopMotions123 wrote:
welcometothedarksyde wrote:Yuck, that head design sucks. Can't wait until a Slipstream remold is available though. If that ever gets made

Hm, not really. It looks amazing IMO, spot on to what it looks like in the comics.

And she looks pretty badass in the comic to

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by GuyIncognito Feb 14, 2014

xRotorstormx wrote:I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

What are you talking about?

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by xRotorstormx Feb 14, 2014

Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

It sure is..especially when you go in to the older Walmarts' and they still have the "Boys" and "Girls" signs hanging from the ceiling to separate the toys. I remember I went into a Toys R Us in CT last year and had my hands full of TF's, an older woman and her husband were standing their probably shopping for their grandson or whatever, gave me the oddest look then asked me "Are those for your son?" :BANG_HEAD:

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by xRotorstormx Feb 14, 2014

GuyIncognito wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

What are you talking about?

The Product Innovation and Franchise Approach slides that talk about the age brackets for each set of toys.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by GuyIncognito Feb 14, 2014

xRotorstormx wrote:
GuyIncognito wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

What are you talking about?

The Product Innovation and Franchise Approach slides that talk about the age brackets for each set of toys.

What slides? What about them?

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by SW's SilverHammer Feb 14, 2014

xRotorstormx wrote:
Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

It sure is..especially when you go in to the older Walmarts' and they still have the "Boys" and "Girls" signs hanging from the ceiling to separate the toys. I remember I went into a Toys R Us in CT last year and had my hands full of TF's, an older woman and her husband were standing their probably shopping for their grandson or whatever, gave me the oddest look then asked me "Are those for your son?"

Damn I don't think i've heard people in a store turn that dickish that quickly

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by GuyIncognito Feb 14, 2014

Hasbro can't win. No matter what they do, a segment of the market is going to complain.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by Va'al Feb 14, 2014

GuyIncognito wrote:
xRotorstormx wrote:
GuyIncognito wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

What are you talking about?

The Product Innovation and Franchise Approach slides that talk about the age brackets for each set of toys.

What slides? What about them?

viewtopic.php?f=4&t=98659&p=1550575#p1550557

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by mooncake623 Feb 14, 2014

xRotorstormx wrote:I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

What do you mean? they have Nerf Rebelle for you... =X kidding =D

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by mooncake623 Feb 14, 2014

hinomars19 wrote:
mooncake623 wrote:wow! sweet...

Is it true that the Legends Comos and Swerve is canceled?
think I saw someone posted all the canceled stuff in the rumors page here on Seibertron.

Cosmos and Swerve exist don't they? They have Galleries here and I'm sure they were instock at Kapow toys in December (no longer though, it seems...)

Canceled for US distribution. How true it is, I don't know.

http://www.seibertron.com/energonpub/beast-hunters-and-generations-legends-lines-cancelled-t98657.php

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by Dr. Caelus Feb 14, 2014

Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

Actually, I like them; if I collected Nerf toys, I would have gotten some of those for me...

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by Va'al Feb 14, 2014

Caelus wrote:
Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

Actually, I like them; if I collected Nerf toys, I would have gotten some of those for me...

That's what I mean, though! Why separate the boy/girl lines, when they could all be the same? Is there really a need to differentiate toys? If kids want a toy, they should be able to get it without a company (or society) telling them it's for another intended audience.

The whole boys like cars/guns, girls like dolls/pets is unfounded anyway. Compare this, for example.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by ILL-Star Feb 14, 2014

SW's SilverHammer wrote:
xRotorstormx wrote:
Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

It sure is..especially when you go in to the older Walmarts' and they still have the "Boys" and "Girls" signs hanging from the ceiling to separate the toys. I remember I went into a Toys R Us in CT last year and had my hands full of TF's, an older woman and her husband were standing their probably shopping for their grandson or whatever, gave me the oddest look then asked me "Are those for your son?"

Damn I don't think i've heard people in a store turn that dickish that quickly

Come on people, enough of this oh I'm so offended nonsense. I'm assuming you're all adults or close to it, but the fact is that the majority of people don't look at adults buying toys and assume they're collectors. I'm a guy in my early twenties and I get those same looks every now and then or I'm asked if I need a gift receipt. And regarding gender placement on toys, its not as if Hasbro or any other toy company is trying to be sexist or something. They have their statistics that show what the majority likes in terms of boys and girls. Signs like that also help sell products by making it easier for people who don't know much about toys when they're buying for someone else.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by hinomars19 Feb 14, 2014

mooncake623 wrote:
hinomars19 wrote:
mooncake623 wrote:wow! sweet...

Is it true that the Legends Comos and Swerve is canceled?
think I saw someone posted all the canceled stuff in the rumors page here on Seibertron.

Cosmos and Swerve exist don't they? They have Galleries here and I'm sure they were instock at Kapow toys in December (no longer though, it seems...)

Canceled for US distribution. How true it is, I don't know.

http://www.seibertron.com/energonpub/beast-hunters-and-generations-legends-lines-cancelled-t98657.php

Thanks, I hadn't seen that list.
Crazy, sheer craziness. Hopefully I can grab the few I want, but no doubt it'll be for marked up prices on Ebay. Maybe I'll swing by my TRU next week, even though I would like to hold onto funds just a little longer. Guess I'll pre-order Jetfire the minute Kapow lists him at least-that I have to have :KREMZEEK:

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by Bumblevivisector Feb 14, 2014

Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

...AND YET, from my perspective in TRU, Rebelle ended up being the THE hottest toyline last holiday season. No other line was more demanded, or sold out of its non-tiny items more consistently. And no, it didn't seem to be lack of supply, because my store kept getting them in regularly until Christmas.

Call it silly all you want, but if Hasbro painting Nerf pink was what it took to unseat Monster High for a season (with an assist from Equestria Girls putting a crack in Mattel's stranglehold on the fashion doll market), you can't call it a dumb decision from their perspective. It's apparently what people actually wanted. Demographics matter, regardless of how it looks to us collectors.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (view post)

Comment by Va'al Feb 14, 2014

ILL-Star wrote:
SW's SilverHammer wrote:
xRotorstormx wrote:
Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

It sure is..especially when you go in to the older Walmarts' and they still have the "Boys" and "Girls" signs hanging from the ceiling to separate the toys. I remember I went into a Toys R Us in CT last year and had my hands full of TF's, an older woman and her husband were standing their probably shopping for their grandson or whatever, gave me the oddest look then asked me "Are those for your son?"

Damn I don't think i've heard people in a store turn that dickish that quickly

Come on people, enough of this oh I'm so offended nonsense. I'm assuming you're all adults or close to it, but the fact is that the majority of people don't look at adults buying toys and assume they're collectors. I'm a guy in my early twenties and I get those same looks every now and then or I'm asked if I need a gift receipt. And regarding gender placement on toys, its not as if Hasbro or any other toy company is trying to be sexist or something. They have their statistics that show what the majority likes in terms of boys and girls. Signs like that also help sell products by making it easier for people who don't know much about toys when they're buying for someone else.

They're not trying. They are. And not necessarily maliciously or intentionally. It's engrained in our culture. See the link I posted above.

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