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Any Burning Questions about Fandom?

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Any Burning Questions about Fandom?

Postby Dr. Caelus » Tue Aug 21, 2018 9:09 am

So, my education is *finally* coming to an end. I'm scheduled to defend my dissertation September 14, 2018, after which point I will either be Dr. Caelus or a broken wreck of shame and disappointment. Either way, this will be my last semester associated with a university, so once my SPSS (Statistical Package for the Social Sciences) subscription expires December 31st, that will be it - I won't be able to renew it because I'll have to pay for the home user license, which I cannot afford. I also don't have Qualtrics access, anymore, but SurveyMonkey still allows me to create short surveys for free.

So, that has me wondering - before I lose my stats software in four and a half months - if anyone would be interested in participating in some sort of short survey to learn about the Transformers fandom? It wouldn't be something publishable in an academic journal, because I wouldn't be collecting data in association with a university or institutional review board, but I thought it might make for a neat featured article on Seibertron.com. Thing is (assuming there's any interest and assuming Ryan would be onboard with it) I'm not sure what to ask.

The first thing that leaps to mind is the question, 'Who are we?' I could easily throw up a comprehensive demographic survey, and write a fairly interesting break down of the results. I could also put in some open-ended questions (probably wouldn't want to do more than one, actually) and perform some sort of content analysis on the responses.

Descriptive statistics are something that can be done by anyone who can add and divide, though - it doesn't exercise any of my more advanced skills as a social scientist, or really take advantage of my access to SPSS, which seems like it would be a shame.

======== JARGON AHEAD =========

I'd like to do something that would entail some sort of inferential analyses - t-tests, ANOVA, Chi-Square, etc. My bread and butter has become linear regression, which - besides being what I know best - would probably make for the most interesting results to read.

Linear regression, put simply, is used to build a model in which one or more continuous variables predicts a dependent variable. Basically, if I want to predict z from x and y, I ask people to report their attitudes about z, x, and y, and then I can use that data to create a model that will then predict z for people who didn't take the survey, based on their x and y.

In the 'real world' it's used for things like predicting the likelihood a particular kid will drop out of high school. In the context of being a Transformers fan, I had thought about using it to create a model for forecasting toy distribution, but couldn't spare the time that would be involved in mining news articles and the sightings page for data. While I probably can't use survey results to turn out anything that functionally useful, I can still use them to create something people might find interesting, as linear regression can be used to detect complex relationships between variables (e.g., the how y affects the relationship between x and z).

Now, I can use categorical predictor variables in linear regression, but it's pretty messy, so I generally want to limit it to one yes/no proposition in a model. I much prefer to use interval or ratio variables for the meat of the model, and of course, the outcome (dependent variable) has to be something continuous.


======== END JARGON =========

Simply put, besides the obvious check-in-the-box demographic questions, I would need some ideas for things I could ask that would have numbers as answers.

For example, I could ask a person's age, length of time collecting, number of stores frequented, etc. I could ask about estimated size of collection or estimated value of collection, but I think that many of us wouldn't be able to answer that. I could ask about annual spending, but I think most of us wouldn't want to think about it (he says as he looks at the shelf with 12 Prime Wars combiners on it). For the most fun, I could ask people to rate different things on a series of Likert scales; think "strongly disagree" to "strongly agree" or "never" to "Very often" - that sort of thing.

And obviously the whole thing has to be short too. Without offering compensation, I can't expect people to spend more than 5-10 min on it, and if I use Survey Monkey's free account, I get a maximum of 10 questions (though it might still be possible to work around those limitations so that it's more like 10 measures). (I could potentially do multiple surveys, though linking the data between them would be quite challenging.)

Finally, my research background is pretty diverse, but it's primarily in the realm of romantic relationships (currently focused on relational maintenance communication, jealousy, and compersion). So, if anyone has any research questions that somehow tie this hobby to close relationships, I could definitely run somewhere with that.

Addendum: Since I don't have an IRB to review my work, bear in mind that the questions need to stay really tame. No questions about Rule 34 or anything else that might be considered a 'sensitive' topic.
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Re: Any Burning Questions about Fandom?

Postby ZeroWolf » Tue Aug 21, 2018 3:34 pm

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You have my interest, since I do wonder about the fandom in terms of how much of it really wants the second coming of the original G1 versus just being big fans of things that transform into other things.
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Re: Any Burning Questions about Fandom?

Postby ArmadaPrime » Tue Aug 21, 2018 7:04 pm

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Agreed! I've thought for a while that a look at demographics and preferred fiction iteration could be interesting, though I wonder how many fans would be easily able to rank fictions in such a way... "I like this because I grew up with it/have good memories of it" and "I like this because I find it narrativeley compelling" are, for me at least, two distinct measures which I'd have different "favourites" in...
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Re: Any Burning Questions about Fandom?

Postby Dr. Caelus » Tue Aug 21, 2018 9:30 pm

I think predicting what 'version' of Transformers someone likes based on their demographic data could be a lot of fun. (Could look at it as a way of making recommendations, if nothing else.)

People wouldn't necessarily have to rank their preferences if we went along that route - in fact, ranked lists provide extraordinarily limited data. As I was walking back from the store today, I was wondering about doing something like this:

Over the decades, the Transformers franchise has featured a wide range of stories expressed through comic books, cartoons, movies, and more. We are interested in knowing which series fans look back upon most fondly. Please indicate how positively you feel towards each series below, on a scale of 1 (Not at all positive) to 7 (very positive)

- Generation 1 (Cartoon) - 1 - 2 - 3 - 4 - 4 - 6 - 7 - No Opinion/I don't know this series
- Generation 1 (Comics) - 1 - 2 - 3 - 4 - 4 - 6 - 7 - No Opinion/I don't know this series
- Beast Wars/Beast Machines (Cartoon) - 1 - 2 - 3 - 4 - 4 - 6 - 7 - No Opinion/I don't know this series
- Unicron Trilogy (Cartoons) - 1 - 2 - 3 - 4 - 4 - 6 - 7 - No Opinion/I don't know this series
- ... and so forth.


If Survey Monkey still works like it used to, that would all be one 'question'. Granted, it's not ideal for a lot of reasons. For one, it omits the possibility of emotional ambivalence, which is a pet peeve of mine. And like you said, there's a lot of reasons to feel positively about something, and it would be preferable to dig into the specifics, but multiply the specific questions by the number of series we'd be asking about, and you get a very large number of items.

Obviously, the set up above doesn't require much fiddling to ask about toyline preferences, as a separate item.

I also think it would be interesting to see where people's favor lies with content creators, and I could imagine doing something like this:

Over the decades, the Transformers franchise has involved the creative talents of many individuals. We are interested in knowing how positively (or negatively) the contributions of these individuals are regarded by the fandom. We have listed some of these individuals here; please indicate to what extent you generally approve of each individual's contribution to the Transformers franchise, on a scale of 1 (greatly disapprove) to 7 (greatly approve)

- Bob Budiansky - 1 - 2 - 3 - 4 - 4 - 6 - 7 - No Opinion/I don't know this individual
- Don Figueroa - 1 - 2 - 3 - 4 - 4 - 6 - 7 - No Opinion/I don't know this individual
- Michael Bay - 1 - 2 - 3 - 4 - 4 - 6 - 7 - No Opinion/I don't know this individual
- John Barber - 1 - 2 - 3 - 4 - 4 - 6 - 7 - No Opinion/I don't know this individual
... and so forth.


Settling on a reasonably-sized list would be difficult, but not infeasible.
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Re: Any Burning Questions about Fandom?

Postby Va'al » Wed Aug 22, 2018 3:10 am

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Placeholding myself for some actual content response, brain still too fuzzy in the heat.
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