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Let us know if the combo seen below interests you. As a crossover with the Target brand, Hasbro is releasing a set that consists of the cab from Legacy G2 Optimus Prime, the trailer from Earthrise Prime and the Siege Ravage cassette. The cassette is redeco’d into Bullseye, Target’s dog mascot while Optimus is made to look like a Target truck. There are minimal accessories, like the matrix.

This should be up tomorrow for preorders and be at the $59.99 price point, as we had previously reported.

The images are from a Target page that can no longer be accessed. This will be, obviously, a Target exclusive.

I WILL buy this just for that Spot bot.

Interesting they chose that Optimus. I expected the Volvo again. Looks fun but not at full retail I don’t need it. Cool idea for crossovers though

I like Primes deco, he reminds of Cybertron deluxe Bendy Prime of the Galaxy Force redeco of leader Optimus. And he has stereo speakers for shoulderpads.

And I just noticed he is playing Fetch with the concrete bollards out in front of most stores. That’s adorable.

Looks adorable.

I would be a sucker for this.

Too bad this thing is definitely a Target exclusive. And ONLY Target. We Canadian can just forget it.

Please tell me I'm wrong...

love the color scheme

Kinda wish they retooled the heads of both. There are too many Primes. Maybe I can just headcanon this as a unique Prime in the same way Lion Convoy is a different guy to Big Convoy.

So is this part of the actual crossover line or just a special exclusive with Target? I kinda like how weird it is. It really goes all-out. I remember the 7-11 MP Prime and looked it up just now. That one just comes off as a Magnus.

Wish we got that Amazon Prime. That woulda been a good setup. I'll probably get this off evilbay or something. In Canada so it'll be stupid pricy.

I think this will sell about as well as lead-based paint.

Well this needs to include 2 red Energon balls to play fetch with does it not!? FAIL!

Joke aside, this is kinda neat. Wouldn't mind getting if Target is still available here in Canada (now that's a real business expansion fail story here).

I like it! It's like Cybertron Galaxy Force Optimus Prime got a downgrade. The belly button is a little hard to unsee...

Emerje

It's cool looking but had they put the Target logo on one shoulder the on the other and not have the Target symbol on the grill then I would have considered getting this...'nuff said!

Emerje wrote: The belly button is a little hard to unsee...

Emerje

That makes me like it even more!

So is Bullseye a cargo container? A shipping box? They don't have the dog deco'd like a cassette.

The artwork on the box is adorable. I don't have that Prime mold, but I'm not sure I want it in that scheme.

The dog is so damned cute though.

ashe5k wrote:So is Bullseye a cargo container? A shipping box? They don't have the dog deco'd like a cassette.

On today's livestream they said Bullseye turns into Target's new bubble mailer and the drone is a barcode scanner, hence this odd picture:



Emerje

Took me a while... but I finally figured out who he reminds me of.




In any case, Not sure I'm feeling the mold in all red and black.

I'm still hoping for a Combat Hero or even Magnus Repaint though.

Can't believe they missed out on making him a "Target"master.

muddyjoe wrote:Can't believe they missed out on making him a "Target"master.

Apparently, everything about this figure is meant to be nonviolent in nature.

The sword and gun accessories are absent. The missile pods in Optimus's shoulders are now meant to be drink canisters that he, in theory, could pop out of his shoulders for a drink. And the gun assembly from inside his trailer is supposed to fold up, attach to his arm, and act as an item scanner.

This Optimus isn't a warrior, he's a retail worker. Even his grill tummy now looks like a receipt!

Sabrblade wrote:This Optimus isn't a warrior, he's a retail worker. Even his grill tummy now looks like a receipt!

Actually that's a little dystopian. The Decepticons finally won. The Autobots have been wiped out. Bullseye, one of Soundwave's loyal minions, is set to keep an eye on a disarmed Optimus Prime as he's reduced to being a lowly wage slave, relaying packages for the Decepticons. At least they let him carry all the Energon he can consume on his long, lonely treks on on road.

Bounti76 wrote:I think this will sell about as well as lead-based paint.

Collectors famously do hate exclusives. And dogs.

Sabrblade wrote:

muddyjoe wrote:Can't believe they missed out on making him a "Target"master.

Apparently, everything about this figure is meant to be nonviolent in nature.

The sword and gun accessories are absent. The missile pods in Optimus's shoulders are now meant to be drink canisters that he, in theory, could pop out of his shoulders for a drink. And the gun assembly from inside his trailer is supposed to fold up, attach to his arm, and act as an item scanner.

This Optimus isn't a warrior, he's a retail worker. Even his grill tummy now looks like a receipt!

Which begs the question, why are his pants black and not khaki?

jk. I know Target employees can now where jeans. blue or black too. So it does work in that sense.

Sabrblade wrote:

muddyjoe wrote:Can't believe they missed out on making him a "Target"master.

Apparently, everything about this figure is meant to be nonviolent in nature.

The sword and gun accessories are absent. The missile pods in Optimus's shoulders are now meant to be drink canisters that he, in theory, could pop out of his shoulders for a drink. And the gun assembly from inside his trailer is supposed to fold up, attach to his arm, and act as an item scanner.

This Optimus isn't a warrior, he's a retail worker. Even his grill tummy now looks like a receipt!

So they think guns and swords are bad, but it's okay to market satanic and gay garbage merchandise to children and let grown men use the ladies room? Oy, vey.

muddyjoe wrote:So they think guns and swords are bad, but it's okay to market satanic and gay garbage merchandise to children and let grown men use the ladies room? Oy, vey.

It's a Target exclusive, last time I checked a Target employee doesn't need medieval weapons to do his/her job, even in big cities where looting is common. And it's been a while since I've been in Target, but I don't recall seeing satanic stuff.

Rodimus Prime wrote:

muddyjoe wrote:So they think guns and swords are bad, but it's okay to market satanic and gay garbage merchandise to children and let grown men use the ladies room? Oy, vey.

It's a Target exclusive, last time I checked a Target employee doesn't need medieval weapons to do his/her job, even in big cities where looting is common. And it's been a while since I've been in Target, but I don't recall seeing satanic stuff.

It did happen at at least one Target last year. It went viral and it did cost them around 7 billion$ in stock value.

I'm pretty sure Target will be way more careful with any and all political/controversial merch come June.

-Kanrabat- wrote:

Rodimus Prime wrote:

muddyjoe wrote:So they think guns and swords are bad, but it's okay to market satanic and gay garbage merchandise to children and let grown men use the ladies room? Oy, vey.

It's a Target exclusive, last time I checked a Target employee doesn't need medieval weapons to do his/her job, even in big cities where looting is common. And it's been a while since I've been in Target, but I don't recall seeing satanic stuff.

It did happen at at least one Target last year. It went viral and it did cost them around 7 billion$ in stock value.

I'm pretty sure Target will be way more careful with any and all political/controversial merch come June.

I knew about the pride propaganda, but not actual satanic stuff.

Rodimus Prime wrote:

-Kanrabat- wrote:

Rodimus Prime wrote:

muddyjoe wrote:So they think guns and swords are bad, but it's okay to market satanic and gay garbage merchandise to children and let grown men use the ladies room? Oy, vey.

It's a Target exclusive, last time I checked a Target employee doesn't need medieval weapons to do his/her job, even in big cities where looting is common. And it's been a while since I've been in Target, but I don't recall seeing satanic stuff.

It did happen at at least one Target last year. It went viral and it did cost them around 7 billion$ in stock value.

I'm pretty sure Target will be way more careful with any and all political/controversial merch come June.

I knew about the pride propaganda, but not actual satanic stuff.

Heh, to some people, everything is Satanic.

Check out an old 80s video called "Deception of a Generation" in which two men break down how G.I. Joe, My Little Pony, Rambo, He-Man, She-Ra, ThunderCats, Transformers, and more, were all Satanic propaganda. It's really silly.