warzon3 wrote:In some ways I do feel 3rd parties are influencing at least Classics/Generations releases though.
I mean, of all the recent characters Hasbro will release they choose Skids and Whirl???? Why?
They could tackle any popular combiner, popular minibot, and chose those two? Really?
It is almost as if between HasTak and 3rd parties those guys were on the last of the list of Season 1 and 2 characters so they decided what the hell??? Why not?
I think that is it for them for early G1, I think generations is going to move on to post 86 movie and other lines now...
I think that the 3rd party industry is on HasTak's radar, if for nothing else than legal matters.
I'm sure that particular members of the Transformers division keep up with 3rd party developments but not because of work reasons, rather, they're toy aficionados and are as "in the know" as anyone else in the Transformers collecting community.
Now as far as 3rd parties influencing HasTak? I don't see a direct correlation. If anything, the 3rd party industry simply informs HasTak how much money an average member of a niche market(dedicated TF toy collectors) are willing to pay for big ticket items.
However, the aftermarket(eBay) and exclusives(Japanese exclusives and convention exclusives) have served as gauging tools for studying the TF collector economical boundaries for HasTak for years before the 3rd party industry emerged as a viable economy.
Generations Skids, Whirl, the IDW based toys in general, are not due to 3rd party influence. The idea of the Generations part of the Thrilling 30 campaign is to span the 30 years of Transformers history. That's why we get things like Scoop and then on the other hand Armada Starscream. Some are more popular characters, others are perhaps more obscure. The point is, it should be fun for longtime fans as well as the designers who also are TF fans, who grew up in the 80s and 90s like many of us in the collector community.
The Global Brand Manager for Transformers(Clint Chapman) stated during an interview at Botcon 2013 that Hasbro and IDW have been working together for some time, developing toy releases for Generations and ultimately for the Thrilling 30 campaign.
The idea for the pack in comics for some/many of the Thrilling 30 campaign toys is that Hasbro is basically doing a cross product event(comics and toys). The comics packed with the toys are part of an overall series, it's not a random comic here and there. There is a deliberately orchestrated plan behind this part of the Thrilling 30 campaign.
The Spotlight comic issues that we see in the early waves of the Thrilling 30 toys are going to transition into a connected series of comics in 2014, involving all of the Generations characters in a story arc centered around Dark Cybertron. This is a massive cross product promotional event with Hasbro's toys and IDW's comic continuity.
So what does all this have to do with a possible MP Shockwave and the 3rd party industry's existence? Simply put, Hasbro and TakaraTomy have large plans that involve brand expression initiatives that are planned years ahead of time and each component will last for a year or two.
If HasTak decide whether or not to make MP Shockwave, it isn't because of 3rd party influence, one way or another. HasTak's decision would be based on whether or not MP Shockwave fits into their brand expression plans for the next several years.
Multi-billion dollar companies like Hasbro and TakaraTomy wouldn't be where they are in the toy product industry if they simply acted on whim, being influenced by relatively tiny niche industries such as the 3rd party Transformers product industry.