The image used is of Megatron from the Siege line, making it seem that this could be trying to tie in to the recently launched Netflix Siege cartoon.
Check out the ad below that accompanied an email announcement.
Gamestop wrote:
JOIN US FRIDAY AUGUST 7TH
FOR THE DEALS THAT WOULD
MAKE OPTIMUS PRIME JEALOUS
DECEPTICONS!
COMBINE AND RISE UP!
What do think of this? Expect to see any Transformer specific deals? Let us know in the Energon Pub and stay tuned to Seibertron for all the latest news and reviews!