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Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

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Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby Va'al » Mon Feb 17, 2014 7:05 am

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TRANSFORMERS FANS GET READY FOR BIGGEST YEAR EVER AS HASBRO CELEBRATES THE BRAND’S 30TH ANNIVERSARY
New “Generations” Toys Based On the Iconic Brand’s 30-Year History and the New Film TRANSFORMERS AGE OF EXTINCTION Make 2014 a Memorable Year for Fans


PAWTUCKET, R.I. – February 15, 2014 – Hasbro, Inc. (NASDAQ: HAS) announced details of the 30th Anniversary celebration of its iconic TRANSFORMERS brand today at The American International Toy Fair in New York. 2014 will be “More Than Meets The Eye” for the beloved franchise, as OPTIMUS PRIME and the AUTOBOTS return to theaters in the new movie TRANSFORMERS: AGE OF EXTINCTION this June from Paramount Pictures and director Michael Bay. Hasbro will also celebrate the 30th Anniversary with a variety of new brand experiences including digital gaming, KRE-O construction sets and more.

”TRANSFORMERS is one of the biggest brands in the world, and we’re thrilled to be celebrating its 30th Anniversary with a year of tremendous innovation and excitement from our entertainment, our toys and our partners," said Eric Nyman, Senior Vice President of Global Marketing, Hasbro, Inc. “With the most exciting big-screen installment yet, great programs from our publishing and digital partners and fantastic toys for TRANSFORMERS fans of every generation, we’re looking forward to the next 30 years of our favorite AUTOBOTS and DECEPTICONS."

TRANSFORMERS: AGE OF EXTINCTION, hitting theaters in the U.S. on June 27th of this year, marks the fourth big-screen TRANSFORMERS film from director Michael Bay and Paramount Pictures. The new film introduces a new cast of human characters, including Mark Wahlberg as Cade Yeager, and unites a cast of new and returning TRANSFORMERS robot characters, including classic characters OPTIMUS PRIME and BUMBLEBEE and eagerly awaited new additions like GRIMLOCK and the DINOBOTS!

In honor of the year-long celebration, Hasbro is releasing a record 73 fan-targeted TRANSFORMERS GENERATIONS figures, featuring classic conversions and the most detailed and accurate action figures of characters from TRANSFORMERS: AGE OF EXTINCTION and throughout the brand’s history. Additionally, in celebration of The 30th Anniversary, a non-movie TRANSFORMERS GENERATIONS line features the launch of a new scale, GENERATIONS LEADER CLASS, with the release of an incredible new JETFIRE figure. And the TRANSFORMERS GENERATIONS DELUXE scale line will include the “Fan Built Bot” WINDBLADE, a new character who was designed with the help of TRANSFORMERS fans around the world! WINDBLADE will be the 30th figure in the “THRILLING 30” program, which features 30 limited-edition TRANSFORMERS figures in celebration of the 30th Anniversary.

Hasbro and its partners will also be celebrating the TRANSFORMERS brand’s 30th Anniversary with a “THRILLING 30” program across Hasbro’s toys and programs in publishing and digital gaming from Hasbro’s partners, including the “DARK CYBERTRON” transmedia event! Based on the epic crossover storyline occurring in IDW Publishing’s flagship TRANSFORMERS titles, “DARK CYBERTRON” comics issues are also available packed in with Hasbro’s TRANSFORMERS GENERATIONS Deluxe toy line, and the characters are featured in a special event in the “TRANSFORMERS LEGENDS” mobile game from DeNA Co., Ltd. The next chapter in Activision’s blockbuster TRANSFORMERS console game series will also be released in 2014—TRANSFORMERS: RISE OF THE DARK SPARK, which unites characters from the TRANSFORMERS film universe and the universe from Activision’s popular TRANSFORMERS: FALL OF CYBERTRON game for the first time!

Transformers fans over 13 years of age can get the latest updates on the entire TRANSFORMERS brand, including toys and entertainment, at the Official TRANSFORMERS Facebook page at www.facebook.com/TRANSFORMERS.

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
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Toy Fair 2014 Coverage - Hasbro Transformers Press Release (ConstructBots)

Postby Va'al » Mon Feb 17, 2014 7:06 am

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TRANSFORMERS CONSTRUCT-BOTS - 2014 PRODUCT INFORMATION

Get ready to construct, change and customize the characters from the highly anticipated new film TRANSFORMERS: AGE OF EXTINCTION! First introduced in 2013, TRANSFORMERS CONSTRUCT-BOTS let kids build and customize their own TRANSFORMERS robot action figures for the first time. New for 2014, TRANSFORMERS CONSTRUCT-BOTS will include figures based on the new AUTOBOTS, DECEPTICONS and DINOBOTS from TRANSFORMERS: AGE OF EXTINCTION!

New CONSTRUCT-BOTS parts make incredible new combinations possible, for even more creativity and customizability! Kids will even be able to swap parts between TRANSFORMERS robots and DINOBOTS! Plus, all of the parts are interchangeable with every other TRANSFORMERS CONSTRUCT-BOTS set that has been released!

The 2014 TRANSFORMERS CONSTRUCT-BOTS line from Hasbro features the following products:

TRANSFORMERS: AGE OF EXTINCTION CONSTRUCT-BOTS DINOBOT RIDERS Assortment
(Ages: 6 & up /Approx. Retail Price: $5.99/Available: May 2014)
Construct, change and customize mini-versions of your favorite TRANSFORMERS characters, based on characters from the new film TRANSFORMERS: AGE OF EXTINCTION! Each mini-rider features customizable parts that work across all TRANSFORMERS CONSTRUCT-BOTS sets and can ride on a TRANSFORMERS CONSTRUCT-BOTS DINOBOTS figure (sold separately)! Choose from OPTIMUS PRIME, BUMBLEBEE, AUTOBOT DRIFT and more, each sold separately in special bag packaging.

TRANSFORMERS: AGE OF EXTINCTION CONSTRUCT-BOTS DINOBOTS Assortment
(Ages: 6 & up /Approx. Retail Price: $9.99/Available: May 2014)
Construct, change and customize characters from the new film TRANSFORMERS: AGE OF EXTINCTION! Each TRANSFORMERS CONSTRUCT-BOTS DINOBOTS figure lets kids build a DINOBOT figure that can be converted from robot to dino-mode and back again without taking it apart. Choose from a T-Rex, Pterodactyl, Triceratops and more! Plus each figure features powerful action features, including chomping jaws and flapping wings! And each TRANSFORMERS CONSTRUCT-BOTS DINOBOT figure can serve as a mount for the TRANSFORMERS CONSTRUCT-BOTS DINOBOT RIDER figures (sold separately). Choose from GRIMLOCK, STRAFE, DINOBOT SLUG and more, each sold separately!

TRANSFORMERS: AGE OF EXTINCTION CONSTRUCT-BOTS DINOBOT WARRIORS Assortment
(Ages: 6 & up /Approx. Retail Price: $19.99/Available: May 2014)
Construct, change and customize characters from the new film TRANSFORMERS: AGE OF EXTINCTION! Each TRANSFORMERS CONSTRUCT-BOTS DINOBOT WARRIOR action figure comes with a mini-sidekick DINOBOT figure that can convert into a projectile-firing weapon, or can be disassembled into armor pieces for even more customizing action! Each AUTOBOT and DECEPTICON character is based on the designs from the new movie can be converted from robot to vehicle mode and back again without taking it apart. Choose from OPTIMUS PRIME with GNAW, AUTOBOT DRIFT with ROUGHNECK, LOCKDOWN with HANGNAIL and more, each sold separately!

TRANSFORMERS: AGE OF EXTINCTION CONSTRUCT-BOTS DINOFIRE GRIMLOCK
(Ages: 7 & up /Approx. Retail Price: $39.99/Available: August 2014)
Construct, change and customize the ultimate DINOBOT warrior with this huge, 10-inch tall electronic version of the breakout character from the new film TRANSFORMERS: AGE OF EXTINCTION! Kids can build GRIMLOCK and convert him from robot to dino-mode and back without taking him apart. Plus, GRIMLOCK unleashes his fire breath in dino-mode with electronic light-up jaws and 3 rapid fire projectiles! Armor up for battle with two additional rapid-fire cannons and an epic battle sword. All of the parts for TRANSFORMERS CONSTRUCT-BOTS DINOFIRE GRIMLOCK can be interchanged with parts from any other TRANSFORMERS CONSTRUCT-BOTS action figure, so kids can create the ultimate DINOBOT action figure! Also comes with a DINOBOT RIDERS-scale OPTIMUS PRIME figure that can ride GRIMLOCK in dino-mode, and which also features customizable parts that work across all TRANSFORMERS CONSTRUCT-BOTS sets!
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases (Generations, including AoE)

Postby Va'al » Mon Feb 17, 2014 7:08 am

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TRANSFORMERS GENERATIONS - 2014 PRODUCT INFORMATION


Hasbro’s TRANSFORMERS brand is gearing up for two momentous events in 2014—the hotly anticipated new film TRANSFORMERS: AGE OF EXTINCTION, and the 30th anniversary of the TRANSFORMERS brand and its iconic characters like OPTIMUS PRIME and MEGATRON. In honor of the year-long celebration, Hasbro is releasing new TRANSFORMERS GENERATIONS figures, featuring classic conversions and the most detailed and accurate action figures of characters from TRANSFORMERS: AGE OF EXTINCTION and throughout the brand’s history.

The 2014 TRANSFORMERS GENERATIONS line from Hasbro features the following products:

TRANSFORMERS: AGE OF EXTINCTION GENERATIONS DELUXE Assortment
(Ages: 8 & up /Approx. Retail Price: $14.99/Available: May 2014)
The TRANSFORMERS: AGE OF EXTINCTION GENERATIONS DELUXE assortment features the characters from the hotly anticipated new film in these detailed action figures available to Transformers fans! Each GENERATIONS DELUXE figure features a movie-accurate design and converts from robot to alternate mode. Choose from characters like BUMBLEBEE, CROSSHAIRS, DINOBOT SLUG and more—there will be 10 figures available in 2014, each sold separately

TRANSFORMERS: AGE OF EXTINCTION GENERATIONS VOYAGER Assortment
(Ages: 8& up /Approx. Retail Price: $24.99/Available: May 2014)
The TRANSFORMERS: AGE OF EXTINCTION GENERATIONS VOYAGER assortment features larger characters from the hotly anticipated new film in the detailed action figures available to TRANSFORMERS fans! Each GENERATIONS VOYAGER figure features a large-scale movie-accurate design and converts from robot to alternate mode. Choose from characters like OPTIMUS PRIME, AUTOBOT HOUND, GRIMLOCK and more—there will be six figures available in 2014, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION GENERATIONS LEADER Assortment
(Ages: 8 & up /Approx. Retail Price: $44.99/Available: May 2014)
The TRANSFORMERS: AGE OF EXTINCTION GENERATIONS LEADER assortment features large, feature-packed action figures available to TRANSFORMERS fans based on the hotly anticipated new film! Each GENERATIONS LEADER figure features a large-scale, movie-accurate design and weapons and accessories and converts from robot to alternate mode. Choose from OPTIMUS PRIME and GRIMLOCK, each sold separately.

TRANSFORMERS GENERATIONS 30TH ANNIVERSARY LEGENDS 2-PACK Assortment
(Ages: 5 & up /Approx. Retail Price: $9.99/Available: Spring 2014)
The TRANSFORMERS GENERATIONS LEGENDS 2-PACK Assortment features two great TRANSFORMERS characters, each with a special feature! Choose from some of the greatest characters in the TRANSFORMERS brand’s 30-year history, including ACID STORM, GEARS and CLIFFJUMPER, each coupled with a smaller partner. Both the large and small figures convert from vehicle mode to robot mode, plus, the smaller figures can assemble onto their larger partner as weapons and armor! Each two-figure set sold separately.

TRANSFORMERS GENERATIONS 30TH ANNIVERSARY DELUXE Assortment
(Ages: 5 & up /Approx. Retail Price: $14.99/Available: January 2014)
The TRANSFORMERS GENERATIONS DELUXE Assortment features characters and designs from throughout the 30-year history of the TRANSFORMERS brand, each including a special edition comic book from IDW Publishing featuring that character! Characters available in 2014 include RATTRAP, ARCEE, NIGHTBEAT and the “Fan Built Bot” WINDBLADE, a new character who was designed with the help of TRANSFORMERS fans around the world! Each sold separately.


TRANSFORMERS GENERATIONS 30TH ANNIVERSARY VOYAGER Assortment
(Ages: 5 & up /Approx. Retail Price: $24.99/Available: January 2014)
The TRANSFORMERS GENERATIONS VOYAGER Assortment features larger scale action figures that celebrate the 30th Anniversary of the TRANSFORMERS brand, including characters from throughout the brand’s history. Characters available in 2014 include WHIRL, SKY BYTE, ROADBUSTER and BRAINSTORM, each sold separately.

TRANSFORMERS GENERATIONS 30TH ANNIVERSARY LEADER Class
(Ages: 5 & up /Approx. Retail Price: $44.99/Available: Fall 2014)
The TRANSFORMERS GENERATIONS LEADER class celebrates the 30th anniversary of the TRANSFORMERS brand with large, feature-packed action figures available for Transformers fans! This popular scale arrives in the Generations segment with the introduction of an all-new version of JETFIRE. The Autobots’ aerial commander features a large and detailed sculpt with snap-on armor, battle helmet, weapons and accessories, and converts from robot to armored jet mode.
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Toy Fair 2014 Coverage - Hasbro Transformers Press Releases (AoE: Robots in Disguise)

Postby Va'al » Mon Feb 17, 2014 7:09 am

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TRANSFORMERS: ROBOTS IN DISGUISE - 2014 PRODUCT INFORMATION


Hasbro’s TRANSFORMERS: ROBOTS IN DISGUISE line for 2014 features innovative new play patterns—including one-step changers and flip-to-change action—designed to make the TRANSFORMERS line more fun and intuitive for kids than ever before!

Hasbro’s TRANSFORMERS brand is gearing up for an epic year, featuring the release of the hotly anticipated new film TRANSFORMERS: AGE OF EXTINCTION in June 2014. Featuring a brand-new storyline, TRANSFORMERS: AGE OF EXTINCTION brings an incredible new group of TRANSFORMERS robots to the big screen for the first time—GRIMLOCK and the DINOBOTS! Together with returning favorites OPTIMUS PRIME and BUMBLEBEE and new AUTOBOTS like DRIFT and HOUND, they’ll take on the menace of all-new DECEPTICONS! And now, it’s quicker and easier than ever for kids to get into the action!

The 2014 TRANSFORMERS: ROBOTS IN DISGUISE line from Hasbro features the following products:

Action Figures

TRANSFORMERS: AGE OF EXTINCTION ROBOTS IN DISGUISE ONE-STEP CHANGERS Assortment
(Ages: 5 & up /Approx. Retail Price: $9.99/Available: May 2014)
It’s quicker and easier for kids to get into the action of TRANSFORMERS! The greatest AUTOBOT, DECEPTICON and DINO-BOT characters from the new film TRANSFORMERS: AGE OF EXTINCTION can convert from a great robot action figure into a vehicle or dino-mode and back—in just one step! Kids will have a blast converting characters like OPTIMUS PRIME, GRIMLOCK, BUMBLEBEE, DRIFT, LOCKDOWN, each with their own unique method of converting inspired by the film—flip it, pop it, pull it and more! There are 18 figures to collect in 2014, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION DINO SPARKERS Assortment
(Ages: 4 & up /Approx. Retail Price: $12.99/Available: May 2014)
Capture the DINOBOT riding excitement of the new movie TRANSFORMERS: AGE OF EXTINCTION with these amazing light-up DINO SPARKERS! Each DINOBOT has an AUTOBOT rider mini-figure—just pull back on the DINOBOT to charge them up and release to send them racing towards each other for battle action, as kids can try to knock each other’s mini-figures off their dinos. Plus, the DINOBOTS light up with real sparks as they race! Choose from OPTIMUS PRIME with GRIMLOCK, BUMBLEBEE with STRAFE, AUTOBOT DRIFT and DINOBOT SLUG, each sold separately. Does not convert.

TRANSFORMERS: AGE OF EXTINCTION POWER BATTLERS Assortment
(Ages: 6 & up /Approx. Retail Price: $12.99/Available: May 2014)
TRANSFORMERS POWER BATTLERS features cool characters from the new film TRANSFORMERS: AGE OF EXTINCTION and let kids unleash awesome, easy-to-activate battle action! With a simple squeeze of the leg or twist of the torso, each figure unleashes its own signature attack. Watch out for BUMBLEBEE’s Power Punch! Plus, each figure also converts from robot mode to alternate mode in less than ten steps. Choose from characters like BUMBLEBEE, HOUND, CROSSHAIRS and more. There are 15 figures to collect in 2014, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION TITAN HEROES Action Figure Assortment
(Ages: 4 & up /Approx. Retail Price: $9.99/Available: May 2014)
Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new movie TRANSFORMERS: AGE OF EXTINCTION. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Choose from BUMBLEBEE, OPTIMUS PRIME, AUTOBOT DRIFT and LOCKDOWN, each sold separately.


TRANSFORMERS: AGE OF EXTINCTION FLIP & CHANGE Assortment
(Ages: 5 & up /Approx. Retail Price: $19.99/Available: May 2014)
Flip and covert in one awesome step! Kids can flip each TRANSFORMERS action figure around to smoothly and easily convert it from robot to alternate mode…then flip it the other way to convert it back. Just open the doors, hold them like handles and spin the figure forwards or backwards for an instant conversion! Choose from characters inspired by the film TRANSFORMERS: AGE OF EXTINCTION, like OPTIMUS PRIME, GRIMLOCK, BUMBLEBEE and more, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION TITAN GUARDIANS Action Figure Assortment
(Ages: 4 & up /Approx. Retail Price: $19.99/Available: May 2014)
The huge heroes of the new movie TRANSFORMERS: AGE OF EXTINCTION just got even bigger with these 16-inch action figures! Each non-converting figure features five points of articulation and packs a lot of play at a great price! Choose from OPTIMUS PRIME and GRIMLOCK, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION CHOMP AND STOMP GRIMLOCK Action Figure
(Ages: 5 & up /Approx. Retail Price: $79.99/Available: August 2014)
TRANSFORMERS adventures just got a whole lot bigger with the CHOMP AND STOMP GRIMLOCK Action Figure! The CHOMP AND STOMP GRIMLOCK figure can convert to dino-mode mode – with a chomping jaw and light-up eyes – in one easy step! Plus, the included non-converting OPTIMUS PRIME figure can ride GRIMLOCK into battle and unlock electronic lights, sounds and pop-out weapons! Kids can also use GRIMLOCK with any TRANSFORMERS: AGE OF EXTINCTION ROBOTS IN DISGUISE ONE-STEP CHANGERS figure or TRANSFORMERS: AGE OF EXTINCTION POWER BATTLERS figure, sold separately—GRIMLOCK has different lights and sounds depending on whether he’s riding into battle with an AUTOBOT or a DECEPTICON. Figure comes with a non-converting Optimus Prime robot figure. Requires two AAA batteries (demo batteries included).

TRANSFORMERS: AGE OF EXTINCTION MEGA ONE-STEP BUMBLEBEE Action Figure
(Ages: 5 & up /Approx. Retail Price: $29.99/Available: August 2014)
BUMBLEBEE is back and he’s badder than ever! Kids can flip this powerful robot hero to change from robot mode to sports car mode and back! The MEGA ONE-STEP BUMBLEBEE action figure is ready for battle with a disc launcher kids can pull to fire discs at the enemy. Get ready for big-time TRANSFORMERS battles and fun!
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Hasbro Press Release Details of 30th Anniversary Celebration

Postby ScoutBumblebee » Mon Feb 17, 2014 8:40 am

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At the New York Toy Fair 2014, as we know, Hasbro has revealed details of what the 30th Anniversary celebration this year will look like. Between Transformers: Age of Extinction and the variety of new items in the brand, including games, Kre-O figures, Constructbots, and more.

Says Eric Nyman, Senior Vice President of Global Marketing for Hasbro, Inc:
TRANSFORMERS is one of the biggest brands in the world, and we’re thrilled to be celebrating its 30th Anniversary with a year of tremendous innovation and excitement from our entertainment, our toys and our partners, with the most exciting big-screen installment yet, great programs from our publishing and digital partners and fantastic toys for TRANSFORMERS fans of every generation, we’re looking forward to the next 30 years of our favorite AUTOBOTS and DECEPTICONS.


Age of Extinction, due out in theaters in the US on June 27, will include a new case of human characters and brings in a case of new and returning robot characters; bringing back Optimus Prime and Bumblebee while debuting exciting new robot characters like Grimlock and the Dinobots.

In addition to the movie, there will also be the release of 73 fan-targeted Generations figures, with classic conversions and detailed and accurate figures from both the upcoming movie and from throughout the Transformers history.

From the press release:
… in celebration of The 30th Anniversary, a non-movie TRANSFORMERS GENERATIONS line features the launch of a new scale, GENERATIONS LEADER CLASS, with the release of an incredible new JETFIRE figure. And the TRANSFORMERS GENERATIONS DELUXE scale line will include the “Fan Built Bot” WINDBLADE, a new character who was designed with the help of TRANSFORMERS fans around the world! WINDBLADE will be the 30th figure in the “THRILLING 30” program, which features 30 limited-edition TRANSFORMERS figures in celebration of the 30th Anniversary.


About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com
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2014 ConstructBot Product Information from Hasbro Press Releases

Postby ScoutBumblebee » Mon Feb 17, 2014 9:03 am

Motto: "Increase efficiency.... Or be terminated."
Weapon: Shoulder-Mounted Mega-Blast Missile Cannons
All-new for 2014,ContstructBots will include figures based upon Autobots,Decepticons, and Dinobots from Age of Extinction. New parts will make new combinations possible, resulting in loads of options for creativity and customization. Pieces will be interchangeable between the robots and the Dinbots, and with all parts interchangeable with all back ConstructBots sets that have been released.
From the Press Release:
TRANSFORMERS: AGE OF EXTINCTION CONSTRUCT-BOTS DINOBOT RIDERS Assortment
(Ages: 6 & up /Approx. Retail Price: $5.99/Available: May 2014)
Construct, change and customize mini-versions of your favorite TRANSFORMERS characters, based on characters from the new film TRANSFORMERS: AGE OF EXTINCTION! Each mini-rider features customizable parts that work across all TRANSFORMERS CONSTRUCT-BOTS sets and can ride on a TRANSFORMERS CONSTRUCT-BOTS DINOBOTS figure (sold separately)! Choose from OPTIMUS PRIME, BUMBLEBEE, AUTOBOT DRIFT and more, each sold separately in special bag packaging.

TRANSFORMERS: AGE OF EXTINCTION CONSTRUCT-BOTS DINOBOTS Assortment
(Ages: 6 & up /Approx. Retail Price: $9.99/Available: May 2014)
Construct, change and customize characters from the new film TRANSFORMERS: AGE OF EXTINCTION! Each TRANSFORMERS CONSTRUCT-BOTS DINOBOTS figure lets kids build a DINOBOT figure that can be converted from robot to dino-mode and back again without taking it apart. Choose from a T-Rex, Pterodactyl, Triceratops and more! Plus each figure features powerful action features, including chomping jaws and flapping wings! And each TRANSFORMERS CONSTRUCT-BOTS DINOBOT figure can serve as a mount for the TRANSFORMERS CONSTRUCT-BOTS DINOBOT RIDER figures (sold separately). Choose from GRIMLOCK, STRAFE, DINOBOT SLUG and more, each sold separately!

TRANSFORMERS: AGE OF EXTINCTION CONSTRUCT-BOTS DINOBOT WARRIORS Assortment
(Ages: 6 & up /Approx. Retail Price: $19.99/Available: May 2014)
Construct, change and customize characters from the new film TRANSFORMERS: AGE OF EXTINCTION! Each TRANSFORMERS CONSTRUCT-BOTS DINOBOT WARRIOR action figure comes with a mini-sidekick DINOBOT figure that can convert into a projectile-firing weapon, or can be disassembled into armor pieces for even more customizing action! Each AUTOBOT and DECEPTICON character is based on the designs from the new movie can be converted from robot to vehicle mode and back again without taking it apart. Choose from OPTIMUS PRIME with GNAW, AUTOBOT DRIFT with ROUGHNECK, LOCKDOWN with HANGNAIL and more, each sold separately!

TRANSFORMERS: AGE OF EXTINCTION CONSTRUCT-BOTS DINOFIRE GRIMLOCK
(Ages: 7 & up /Approx. Retail Price: $39.99/Available: August 2014)
Construct, change and customize the ultimate DINOBOT warrior with this huge, 10-inch tall electronic version of the breakout character from the new film TRANSFORMERS: AGE OF EXTINCTION! Kids can build GRIMLOCK and convert him from robot to dino-mode and back without taking him apart. Plus, GRIMLOCK unleashes his fire breath in dino-mode with electronic light-up jaws and 3 rapid fire projectiles! Armor up for battle with two additional rapid-fire cannons and an epic battle sword. All of the parts for TRANSFORMERS CONSTRUCT-BOTS DINOFIRE GRIMLOCK can be interchanged with parts from any other TRANSFORMERS CONSTRUCT-BOTS action figure, so kids can create the ultimate DINOBOT action figure! Also comes with a DINOBOT RIDERS-scale OPTIMUS PRIME figure that can ride GRIMLOCK in dino-mode, and which also features customizable parts that work across all TRANSFORMERS CONSTRUCT-BOTS sets!

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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby welcometothedarksyde » Mon Feb 17, 2014 9:23 am

Those Dinobots and the riders are just too cute. $5.99 is actually not a bad price considering their size. I think that if a really good customizer got their hands on those guys, they could really look sharp. Most of them are largely different sculpts, but it's hard to tell without a lot of paint
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2014 Generations/Robots in Disguise Product Info from Hasbro Press Releases

Postby ScoutBumblebee » Mon Feb 17, 2014 9:46 am

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We all know that Hasbro is gearing up for both Age of Extinction and the 30th Anniversary of the Transformers brand in 2014. As a result, there is so much to look forward to! Aside from just the movie, there will be the Generations figures, with classic conversions and highly detailed and accurate figures from both the movie and also throughout the Transformers franchise history.

In addition to the Generations line, we can look forward to the Robots in Disguise line for 2014, which will feature one-step changers and flip-to-change figures, which can make the Transformers line even more appealing for kids than ever before.

Here’s the information on the Generations line, straight from Hasbro’s press release:

TRANSFORMERS: AGE OF EXTINCTION GENERATIONS DELUXE Assortment
(Ages: 8 & up /Approx. Retail Price: $14.99/Available: May 2014)
The TRANSFORMERS: AGE OF EXTINCTION GENERATIONS DELUXE assortment features the characters from the hotly anticipated new film in these detailed action figures available to Transformers fans! Each GENERATIONS DELUXE figure features a movie-accurate design and converts from robot to alternate mode. Choose from characters like BUMBLEBEE, CROSSHAIRS, DINOBOT SLUG and more—there will be 10 figures available in 2014, each sold separately

TRANSFORMERS: AGE OF EXTINCTION GENERATIONS VOYAGER Assortment
(Ages: 8& up /Approx. Retail Price: $24.99/Available: May 2014)
The TRANSFORMERS: AGE OF EXTINCTION GENERATIONS VOYAGER assortment features larger characters from the hotly anticipated new film in the detailed action figures available to TRANSFORMERS fans! Each GENERATIONS VOYAGER figure features a large-scale movie-accurate design and converts from robot to alternate mode. Choose from characters like OPTIMUS PRIME, AUTOBOT HOUND, GRIMLOCK and more—there will be six figures available in 2014, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION GENERATIONS LEADER Assortment
(Ages: 8 & up /Approx. Retail Price: $44.99/Available: May 2014)
The TRANSFORMERS: AGE OF EXTINCTION GENERATIONS LEADER assortment features large, feature-packed action figures available to TRANSFORMERS fans based on the hotly anticipated new film! Each GENERATIONS LEADER figure features a large-scale, movie-accurate design and weapons and accessories and converts from robot to alternate mode. Choose from OPTIMUS PRIME and GRIMLOCK, each sold separately.

TRANSFORMERS GENERATIONS 30TH ANNIVERSARY LEGENDS 2-PACK Assortment
(Ages: 5 & up /Approx. Retail Price: $9.99/Available: Spring 2014)
The TRANSFORMERS GENERATIONS LEGENDS 2-PACK Assortment features two great TRANSFORMERS characters, each with a special feature! Choose from some of the greatest characters in the TRANSFORMERS brand’s 30-year history, including ACID STORM, GEARS and CLIFFJUMPER, each coupled with a smaller partner. Both the large and small figures convert from vehicle mode to robot mode, plus, the smaller figures can assemble onto their larger partner as weapons and armor! Each two-figure set sold separately.

TRANSFORMERS GENERATIONS 30TH ANNIVERSARY DELUXE Assortment
(Ages: 5 & up /Approx. Retail Price: $14.99/Available: January 2014)
The TRANSFORMERS GENERATIONS DELUXE Assortment features characters and designs from throughout the 30-year history of the TRANSFORMERS brand, each including a special edition comic book from IDW Publishing featuring that character! Characters available in 2014 include RATTRAP, ARCEE, NIGHTBEAT and the “Fan Built Bot” WINDBLADE, a new character who was designed with the help of TRANSFORMERS fans around the world! Each sold separately.


TRANSFORMERS GENERATIONS 30TH ANNIVERSARY VOYAGER Assortment
(Ages: 5 & up /Approx. Retail Price: $24.99/Available: January 2014)
The TRANSFORMERS GENERATIONS VOYAGER Assortment features larger scale action figures that celebrate the 30th Anniversary of the TRANSFORMERS brand, including characters from throughout the brand’s history. Characters available in 2014 include WHIRL, SKY BYTE, ROADBUSTER and BRAINSTORM, each sold separately.

TRANSFORMERS GENERATIONS 30TH ANNIVERSARY LEADER Class
(Ages: 5 & up /Approx. Retail Price: $44.99/Available: Fall 2014)
The TRANSFORMERS GENERATIONS LEADER class celebrates the 30th anniversary of the TRANSFORMERS brand with large, feature-packed action figures available for Transformers fans! This popular scale arrives in the Generations segment with the introduction of an all-new version of JETFIRE. The Autobots’ aerial commander features a large and detailed sculpt with snap-on armor, battle helmet, weapons and accessories, and converts from robot to armored jet mode.

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If you’re more excited to see what the Robots in Disguise line has to offer you, read on (also from a Hasbro Press Release):

Action Figures

TRANSFORMERS: AGE OF EXTINCTION ROBOTS IN DISGUISE ONE-STEP CHANGERS Assortment
(Ages: 5 & up /Approx. Retail Price: $9.99/Available: May 2014)
It’s quicker and easier for kids to get into the action of TRANSFORMERS! The greatest AUTOBOT, DECEPTICON and DINO-BOT characters from the new film TRANSFORMERS: AGE OF EXTINCTION can convert from a great robot action figure into a vehicle or dino-mode and back—in just one step! Kids will have a blast converting characters like OPTIMUS PRIME, GRIMLOCK, BUMBLEBEE, DRIFT, LOCKDOWN, each with their own unique method of converting inspired by the film—flip it, pop it, pull it and more! There are 18 figures to collect in 2014, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION DINO SPARKERS Assortment
(Ages: 4 & up /Approx. Retail Price: $12.99/Available: May 2014)
Capture the DINOBOT riding excitement of the new movie TRANSFORMERS: AGE OF EXTINCTION with these amazing light-up DINO SPARKERS! Each DINOBOT has an AUTOBOT rider mini-figure—just pull back on the DINOBOT to charge them up and release to send them racing towards each other for battle action, as kids can try to knock each other’s mini-figures off their dinos. Plus, the DINOBOTS light up with real sparks as they race! Choose from OPTIMUS PRIME with GRIMLOCK, BUMBLEBEE with STRAFE, AUTOBOT DRIFT and DINOBOT SLUG, each sold separately. Does not convert.

TRANSFORMERS: AGE OF EXTINCTION POWER BATTLERS Assortment
(Ages: 6 & up /Approx. Retail Price: $12.99/Available: May 2014)
TRANSFORMERS POWER BATTLERS features cool characters from the new film TRANSFORMERS: AGE OF EXTINCTION and let kids unleash awesome, easy-to-activate battle action! With a simple squeeze of the leg or twist of the torso, each figure unleashes its own signature attack. Watch out for BUMBLEBEE’s Power Punch! Plus, each figure also converts from robot mode to alternate mode in less than ten steps. Choose from characters like BUMBLEBEE, HOUND, CROSSHAIRS and more. There are 15 figures to collect in 2014, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION TITAN HEROES Action Figure Assortment
(Ages: 4 & up /Approx. Retail Price: $9.99/Available: May 2014)
Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new movie TRANSFORMERS: AGE OF EXTINCTION. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Choose from BUMBLEBEE, OPTIMUS PRIME, AUTOBOT DRIFT and LOCKDOWN, each sold separately.


TRANSFORMERS: AGE OF EXTINCTION FLIP & CHANGE Assortment
(Ages: 5 & up /Approx. Retail Price: $19.99/Available: May 2014)
Flip and covert in one awesome step! Kids can flip each TRANSFORMERS action figure around to smoothly and easily convert it from robot to alternate mode…then flip it the other way to convert it back. Just open the doors, hold them like handles and spin the figure forwards or backwards for an instant conversion! Choose from characters inspired by the film TRANSFORMERS: AGE OF EXTINCTION, like OPTIMUS PRIME, GRIMLOCK, BUMBLEBEE and more, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION TITAN GUARDIANS Action Figure Assortment
(Ages: 4 & up /Approx. Retail Price: $19.99/Available: May 2014)
The huge heroes of the new movie TRANSFORMERS: AGE OF EXTINCTION just got even bigger with these 16-inch action figures! Each non-converting figure features five points of articulation and packs a lot of play at a great price! Choose from OPTIMUS PRIME and GRIMLOCK, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION CHOMP AND STOMP GRIMLOCK Action Figure
(Ages: 5 & up /Approx. Retail Price: $79.99/Available: August 2014)
TRANSFORMERS adventures just got a whole lot bigger with the CHOMP AND STOMP GRIMLOCK Action Figure! The CHOMP AND STOMP GRIMLOCK figure can convert to dino-mode mode – with a chomping jaw and light-up eyes – in one easy step! Plus, the included non-converting OPTIMUS PRIME figure can ride GRIMLOCK into battle and unlock electronic lights, sounds and pop-out weapons! Kids can also use GRIMLOCK with any TRANSFORMERS: AGE OF EXTINCTION ROBOTS IN DISGUISE ONE-STEP CHANGERS figure or TRANSFORMERS: AGE OF EXTINCTION POWER BATTLERS figure, sold separately—GRIMLOCK has different lights and sounds depending on whether he’s riding into battle with an AUTOBOT or a DECEPTICON. Figure comes with a non-converting Optimus Prime robot figure. Requires two AAA batteries (demo batteries included).

TRANSFORMERS: AGE OF EXTINCTION MEGA ONE-STEP BUMBLEBEE Action Figure
(Ages: 5 & up /Approx. Retail Price: $29.99/Available: August 2014)
BUMBLEBEE is back and he’s badder than ever! Kids can flip this powerful robot hero to change from robot mode to sports car mode and back! The MEGA ONE-STEP BUMBLEBEE action figure is ready for battle with a disc launcher kids can pull to fire discs at the enemy. Get ready for big-time TRANSFORMERS battles and fun!


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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby Grimlock Predaking » Mon Feb 17, 2014 9:56 am

I hope the gnaw, nosedive, hangnail, roughneck and wide load get released as a different toy and i hope that it gets released for cyberverse and is the transformers showcase already over cause i have not seen the beast hunters or the cyberverse line for age of extinction but the movie generation toys are awesome.
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby Ravage XK » Mon Feb 17, 2014 10:42 am

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Im finding the AOE/Generations thing a little confusing. What is the point of crossing the lines over?
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby Va'al » Mon Feb 17, 2014 10:53 am

Motto: "Till All Are Pun!"
Generations is the catch-all term for more complex, collector-aimed toys.

Robots in Disguise is the simpler version of toys.

Age of Extinction, being a temporary event and line, falls under either of the two accordingly.

That's how I read it at least! :D
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby Ravage XK » Mon Feb 17, 2014 11:01 am

Motto: "Never mess with anything that has bigger or more wheels that you."
Weapon: 20 Megavolt Stun Rifle
Va'al wrote:Generations is the catch-all term for more complex, collector-aimed toys.


Ok, that will do me. Thanks.
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby #Sideways# » Mon Feb 17, 2014 1:19 pm

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OP wrote:Image


Image

This interests me greatly... Hopefully not another shell-former.
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby noctorro » Mon Feb 17, 2014 1:23 pm

Va'al wrote:Generations is the catch-all term for more complex, collector-aimed toys.

Robots in Disguise is the simpler version of toys.

Age of Extinction, being a temporary event and line, falls under either of the two accordingly.

That's how I read it at least! :D


That's an accurate explanation I think.

Still can't wait to see what Arcee looks like, hope she's WFC designed :BOT:
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby craggy » Mon Feb 17, 2014 1:49 pm

#Sideways# wrote:
OP wrote:Image


Image

This interests me greatly... Hopefully not another shell-former.

pretty sure that's the same one as turns into the G1-esque flatnose cab. There are pics of it from the show, but it's in godawful plastic colours with little paint apps on the bot. Evasion Mode Optimus Prime. If they put it on shelves with the Toy Fair deco it'll be evading me buying it.
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby noctorro » Mon Feb 17, 2014 1:56 pm

Wow, there's just no pleasing some people.
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby Wolfman Jake » Mon Feb 17, 2014 1:59 pm

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noctorro wrote:Still can't wait to see what Arcee looks like, hope she's WFC designed :BOT:


More likely, Arcee will resemble her current IDW design.
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby Caelus » Mon Feb 17, 2014 3:36 pm

I'm concerned that generations is going to become Transformers: Black Label, with prices to match...
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby TimothyR » Mon Feb 17, 2014 3:46 pm

noctorro wrote:Wow, there's just no pleasing some people.


it's truly sad if you can be pleased be this.

hasbro has royal screwed the fans on this one. before, you could tell that they care a bit about money.. now, it's CLEARLY the only thing they care about. . screw quality products, screw people who have been with the brand for thirty years, screw people who aren't so dumb they need a button to transform a toy, and screw people who don't want their dinobots looking like fruit loops with elf shoes.

again.. if you think that this shit should please people.. that's sad.
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby Va'al » Mon Feb 17, 2014 4:49 pm

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Please, everyone, refrain from attacking other users when expressing your disappointment.

It's fine not to be impressed, annoyed or even angry, but we will not tolerate offensive behaviour.
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby Bouncy X » Mon Feb 17, 2014 5:11 pm

i've noticed Grimlock is covered in orange in all of the recent toy pics across the internet. is this a change that happens in the movie because unless its just REALLY subtle, he doesn't look orange anywhere in the trailer. just looks full on gray/metal colored.
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby Sabrblade » Mon Feb 17, 2014 5:34 pm

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Wolfman Jake wrote:
noctorro wrote:Still can't wait to see what Arcee looks like, hope she's WFC designed :BOT:


More likely, Arcee will resemble her current IDW design.
...which is the design of WFC Arcee. ;)
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby durroth » Mon Feb 17, 2014 7:37 pm

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I wonder which is going to be better: MMC's or Hasbro's Arcee
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby T-Macksimus » Mon Feb 17, 2014 8:30 pm

I take back SOME of what I have said about the new releases now that I have gotten more info about all of the lines and the rest of the pics have been revealed but I still hold with being underwhelmed by every single line and have zero faith in Hasbro and the retailers carrying the lines that we are going to have any decent kind of availability in my area or that Hasbro will actually follow through with the release of all of the figures they have presented us with at these shows thus far.

That having been said I have to admit that there are a few more Generations figures that look appealing and barely a handful of movie toys that almost look good. I'm still reserving judgement since I have discovered recently that a lot of the Generations figures look good in the pictures on here but once you get the package in hand they leave a lot to be desired. If the same holds true for the movie line I see picking up exactly one figure out of all that have been shown. Generations... I may pick up a total of a half dozen more of the upcoming ones by years end and spend time tracking down previous ones I've missed. Grand total being maybe 15 figures added to my collection from the start of the year till the end of 2014. Hasbro really isn't working that hard at getting my money if that's all the more they can get out of me over the course of 1 year.
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Re: Toy Fair 2014 Coverage - Hasbro Transformers Press Releases

Postby MINDVVIPE » Mon Feb 17, 2014 8:48 pm

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The only good thing about these pieces of crap is the head that could maybe be used for modding purposes, and the solid emblems which can also be used for modding or sticking onto other TFs.
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