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Hasbro wrote:Prime First Edition was a limited release. Toys R Us stores in each market chose from a variety of assortments available to tease the launch of the 2012 Transformers Prime Robots in Disguise Line.
The main line of Robots in Disguise is the new Prime line for 2012. There are no plans at this time for additional Prime First Edition figures, but if there is a demand for them, we may look at it again in the future.