TRANSFORMERS: EARTH WARS Now Available on iPhone, iPad, iPod touch and Android Devices
Players Must Align with the Autobots or Decepticons to Determine Earth’s Fate
in New Real-Time Combat Strategy Game from Hasbro, Backflip Studios and Space Ape Games
BOULDER, Colo. – June 2, 2016 – Hasbro Inc., Backflip Studios and Space Ape Games today released TRANSFORMERS: EARTH WARS, a new real-time combat strategy mobile game featuring the most iconic characters in the Transformers universe. Published by Backflip Studios (DragonVale, SpellFall, Paper Toss) and developed by Space Ape Games (Rival Kingdoms, Samurai Siege), TRANSFORMERS: EARTH WARS breaks new ground for the genre, pairing authentic Transformers storytelling with fast-paced gameplay, beautiful 3D animation and hundreds of characters with diverse strengths and abilities. The game is available now for free download on the App Store for iPhone, iPad and iPod touch, and on Google Play for Android devices.
“The Transformers franchise is one of the most iconic in the world, so it is exciting to include these characters in such a compelling mobile gaming experience,” said Julian Farrior, CEO of Backflip Studios. “We are thrilled to partner with Hasbro and Space Ape Games to launch TRANSFORMERS: EARTH WARS and think that Transformers fans are going to love teaming up with their favorite Autobots or Decepticons in these highly engaging mobile battles.”
Inspired by Hasbro’s “Transformers Generations Prime Wars Trilogy,” TRANSFORMERS: EARTH WARS players must choose to fight with Optimus Prime and the Autobots or Megatron and the Decepticons in a battle to decide the fate of planet Earth. Once allegiance has been sworn, gamers assemble a powerful team of playable characters, raid enemy bases for Energon stockpiles, and construct the Space Bridge to add reinforcements from Cybertron, all while playing in real-time against other players around the globe.
The game also features notable storytellers and voice actors from the Transformers franchise, including dialogue written by comic legend Simon Furman and voice acting from Peter Cullen, the original voice of Optimus Prime, and Frank Welker, the original voice of Megatron.
"TRANSFORMERS: EARTH WARS offers players an engaging storyline and incredible gameplay experience,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro. “The game harnesses the unique strengths and abilities of hundreds of characters from Transformers lore, which really helps it to stand above existing real-time combat strategy games and delivers on the Transformers promise of More than Meets the Eye.”
“With TRANSFORMERS: EARTH WARS, our team was dedicated to making a high quality, hand crafted experience that fans of both mobile games and Transformers will enjoy,” said John Earner, CEO of Space Ape Games. “We’re really excited about the finished product and can’t wait to help grow and support the community around this game.”
TRANSFORMERS: EARTH WARS is FREE to download andwill feature in-game purchases, and is available worldwide excluding Japan and China on Android and iOS. Please note that a WiFi connection is required to play.
About Backflip Studios
Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices. The company's portfolio of top ranked games, which include hit franchises such as DragonVale, Paper Toss, NinJump, Spellfall, PlunderNauts, and Army of Darkness Defense, have been downloaded over 400 million times. The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ: HAS) has a majority ownership stake in Backflip Studios.
About Space Ape Games
Founded in 2012, Space Ape Games is a mobile games studio based in Central London made up of games veterans and key people behind the biggest gaming companies and the biggest social games on the web. Space Ape's hit strategy games Rival Kingdoms and Samurai Siege, available on iOS and Android devices, are played by more than 20 million players worldwide. Space Ape Games won the 2015 TIGA Award for Best Independent Studio and for Game of the Year for Rival Kingdoms, plus the 2014 Develop Award for Best New Studio and the 2015 Develop Award for Best Independent Studio For more information, visit http://www.spaceapegames.com.
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
The Revolution Is Here
IDW Merges Their Iconic Hasbro Comics in an Epic Crossover Event
San Diego, CA (June 1, 2016) – IDW Publishing has unveiled its most ambitious comic book publishing venture in its history revolving around its fan-favorite titles based on Hasbro properties.
The “Revolution” event marks the birth of a comic book crossover that will be comprised of not only the TRANSFORMERS and G.I. JOE properties, but also all-new properties MICRONAUTS, ROM, and ACTION MAN, as well as the launch of a long-awaited M.A.S.K.: Mobile Armored Strike Kommand series.
This is not a reboot—rather, the Revolution series takes many of the building blocks of what has come before from IDW and builds on them anew, bringing all these elements together in an epic event that results in an all-new status quo for all involved. Everything fans have enjoyed up to this point remains intact as part of this ongoing continuity. The ramifications of Revolution will extend well beyond the event, as all of these iconic characters will henceforth exist in the same universe, altering the scope of IDW editorial in all the Hasbro series from this moment onward.
Revolution, the bi-weekly five-issue event series that launches this initiative, will be co-written by Cullen Bunn (MICRONAUTS) and John Barber (TRANSFORMERS) with art by Fico Ossio (MICRONAUTS). The event kicks off with a world-shaking threat that brings all opposing factions together in a storyline that just might see the destruction of the universe before it can truly begin!
All aforementioned titles will tie-in to the event with a bevy of talent on board including:
Co-written by Chris Ryall (Onyx), Christos Gage (Marvel’s Daredevil)
Art by David Messina (Star Trek)
Written by Aubrey Sitterson (Street Fighter X G.I. JOE)
Art by Giannis Milonogiannis (Prophet)
Transformers: Till All Are One
Written by Mairghread Scott (Mighty Morphin Power Rangers, TRANSFORMERS)
Art by Naoto Tsushima (TRANSFORMERS)
Transformers: More Than Meets The Eye
Written by James Roberts (TRANSFORMERS)
Art by Alex Milne (TRANSFORMERS)
Written by John Barber (Back to the Future)
Art by Andrew Griffith (TRANSFORMERS)
Written by Brandon Easton (Marvel’s Agent Carter, TRANSFORMERS: Deviations)
Art by Tony Vargas (Rot & Ruin)
Written by John Barber (TRANSFORMERS)
Art by Paolo Villanelli (G.I. JOE: SNAKE EYES)
Written by Cullen Bunn (Uncanny X-Men)
Art by Chris Panda
And many more!
“The Revolution series builds out of a detail that was introduced in IDW’s first-ever issue of TRANSFORMERS in 2005,” said IDW’s Chief Creative Officer, Chris Ryall. “So to finally be able to build upon the various story elements we’ve seeded over the years, and which come into play in a big way starting with July’s ROM #1 even before the launch of Revolution, is a blast. We’ve been working toward a full-fledged universe for some time and it’s great fun to be able to finally bring it to vivid life, especially since it allows us to give the world new titles like the very-requested M.A.S.K., as well as some exciting new books still to be announced.”
“We’ve done plenty of crossovers in the past,” said Michael Kelly, Head of Global Publishing at Hasbro, “but nothing near this scope or scale. Our heroes, whether they are from Earth or from distant reaches of the galaxy, all have one thing in common: their powers and abilities are based primarily on technology. We have been able to use this fact to build a natural and believable link between all of these disparate characters. The result is a complex and dynamic world where all manner of conflicts and team-ups can and will exist. If you are a fan of Hasbro’s brands, your time is now.”
As Revolution rolls out, each associated series will receive its own “Revolution” one-shot that ties in to the main event. Revolution will feature an array of variant covers with stunning cover art by Brandon Peterson, Tradd Moore, John Byrne, James Biggie, Adam Riches, Guido Guidi, Ken Christensen, Art Baltazar, and more.
Nothing will be the same after the Revolution erupts this September with issues 1 & 2 plus one-shot tie-ins (G.I. JOE, MICRONAUTS, ROM) all available to order together. Take a stand!
Brian Goldner wrote:Nerf is currently the number 1 revenue maker, with Transformers being in second behind it.
Hasbro has started making a new cinematic universe, where the micronauts among others shall be brought to the big screen, and many new Brand names will be brought out. The universe shall begin around 2018/2019.
Hasbro-owned Mobile Game Developer Backflip Studios shall be cranking out some new games such as Earth Wars, which is also part of a new 360 Degrees Ways to Play which integrates toys and games, among other things. Games will also be less violence-related and more adventurous.
Frustration-Free Packaging is being researched for for online retailers.
The Fan community is now noted to be a major contributing factor to the toyline, as now over 20% of products are purchased by people over 16 years of age.
Transformers: The Last Knight will continue the storyline of Age of Extinction, while the Bumblebee movie is set to focus on Bee and most likely will be a standalone.
I have a fundraiser called Electronic Saviors:Industrial Music To Cure Cancer. We focus on electronic and industrial music. I have licensed the songs from the 1986 soundtrack and will be releasing Respect the Prime:1986 Revisited. It is a tribute cd involving bands from all over the world to raise money for cancer charity. We will have a table at TFcon Chicago and we just put pre orders up today at Here or Here.
Casey Coller and John Paul Bove did a phenomenal job on the art. I am a cancer survivor and a life long fan. This is me giving back.
FOR IMMEDIATE RELEASE
May 1, 2016
TFExpo 2016 Registration Open Now-- PLUS Transformers: The Movie Theatrical Screening!
TFExpo is pleased to announce that registration for our 2016 show is now open at tf-expo.com! On August 5th and 6th, fans from all over the region will gather in Wichita, Kansas to celebrate their favorite transforming toys. Our special guest at TFExpo 2016 will be legendary voice actor Michael Bell, best known to Transformers fans as the voice of Prowl, Sideswipe, Swoop, and many others, as well as Duke from G.I.Joe and Lance from Voltron. Pre-registering not only takes care of your admission to the show, it also includes your admission to the autograph line, your souvenir t-shirt and one or more exclusive plushie Keybot toys designed by the amazing Shirley Cheung. Premium and Ultra Registrants will receive admission to TFExpo's signature event, the Saturday Night Dinner and Script Reading, where all attendees will enjoy a plated dinner with our special guest, and a few lucky chosen attendees will be joining our voice actor in a live reading of a brand-new fan-submitted script. Ultra registrants will each receive a seat at the voice actor's dinner table, and an 8x10â€ photograph of them with the actor that will be returned to them at the show for autographing.
But that's not all. Longtime Transformers fans will realize that our convention weekend lands very close to a very special occasion-- the 30th anniversary of the animated classic, Transformers: The Movie . In commemoration of this event, Wichita's historic Orpheum Theatre will hold a theatrical screening of the film on Friday evening, August 5th! Transformers fans will not only get to enjoy all the events of TFExpo at Wichita's Hotel at Old Town, but also celebrate the film that had such an impact on our childhoods. Tickets will be available for everyone to purchase directly from the Orpheum, however TFExpo will pre-purchase tickets from the theater that we will reserve for our Ultra and Premium registrants! More information about the screening will be available very shortly at wichitaorpheum.com.
All in all, it will be a great weekend to be a Transformers fan in Wichita, Kansas. We hope to see you there-- register now at tf-expo.com!
We are happy to welcome back the voice of the Generation 1 Autobot Bumblebee Dan Gilvezan to TFcon Toronto. Also known as the voice of Peter Parker/Spider-Man in the 1981 animated series, Spider-Man and His Amazing Friends, he voiced Goldbug, Hot Spot, Outback, Rollbar, Scamper, Skids and Snapdragon in Transformers Generation 1 and returned to the character of Bumblebee for the video game Transformers: Devastation.. Dan will be appearing all weekend meeting with attendees.
Hasbro Reports Revenue, Operating Profit and Net Earnings Growth for First Quarter 2016
- First quarter 2016 revenues grew 16% to $831.2 million; Absent a negative $28.6 million impact of foreign exchange, first quarter 2016 revenues grew 20%;
- First quarter 2016 revenues grew 28% in the U.S. and Canada segment and 13% in the International segment; Absent the negative impact of foreign exchange, International segment revenues increased 22%;
- Growth in the Boys (+24%), Girls (+41%) and Preschool (+11%) categories; Franchise Brand revenues up 1% as reported and 4% absent foreign exchange; STAR WARS, DISNEY PRINCESS and DISNEY'S FROZEN product revenues further contributed to growth;
- Operating profit increased 59% and net earnings increased 83% to $48.8 million or $0.38 per diluted share;
- Company returned $93.2 million to shareholders in the quarter; $57.4 million in dividends and $35.8 million in share repurchases.
PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today reported financial results for the first quarter 2016. Net revenues for the first quarter 2016 increased 16% to $831.2 million versus $713.5 million in 2015. Excluding a negative $28.6 million impact from foreign exchange, first quarter revenues increased 20%.
Net earnings for the first quarter 2016 increased 83% to $48.8 million, or $0.38 per diluted share, compared to $26.7 million, or $0.21 per diluted share, in 2015.
"The momentum with which we ended last year has continued throughout the first quarter 2016, delivering revenue and earnings growth," said Brian Goldner, Hasbro's Chairman, President and Chief Executive Officer. "Our focus on executing our Brand Blueprint continues to drive strong retail and consumer demand for our brands, while enhancing overall profitability of Hasbro. Hasbro Franchise Brand revenue increased behind continued double-digit growth in NERF and PLAY-DOH, overcoming expected difficult quarterly comparisons in TRANSFORMERS as well as a digital streaming deal in the Entertainment and Licensing segment recorded last first quarter. Demand for STAR WARS: THE FORCE AWAKENS products continued to be high and we benefited from the addition of DISNEY PRINCESS and FROZEN fashion and small dolls. We are very encouraged with global demand and our outlook for 2016."
"The first quarter was a very good quarter for Hasbro," said Deborah Thomas, Hasbro's Chief Financial Officer. "The strength of our results reflected the continued momentum in our business and strong execution from our global teams. We grew revenues, operating profit and earnings despite the continued negative impact from foreign exchange and challenging economic environments in some international markets. We returned $93.2 million in cash to shareholders and ended the quarter with a very strong balance sheet positioned to support our 2016 growth outlook. While most of the year remains ahead of us, it was a good start to the year."
First Quarter 2016 Major Segment Performance
Net Revenues ($ Millions) Operating Profit ($ Millions)
Q1 2016 Q1 2015 % Change Q1 2016 Q1 2015 % Change
U.S. and Canada $ 443.6 $ 345.7 +28% $ 78.3 $ 41.4 +89%
International $ 345.0 $ 305.7 +13% $ 2.9 $ 1.9 +50%
Entertainment and Licensing $ 42.5 $ 60.6 -30% $ 5.4 $ 16.4 -67%
First quarter 2016 U.S. and Canada segment net revenues increased 28% to $443.6 million compared to $345.7 million in 2015. Growth in the Boys, Girls and Preschool categories more than offset a decline in the Games category. The U.S. and Canada segment reported operating profit growth of 89% to $78.3 million, or 17.7% of net revenues, compared to $41.4 million, or 12.0% of net revenues, in 2015.
International Segment net revenues increased 13% to $345.0 million compared to $305.7 million in 2015. All four product categories posted revenue growth: Boys, Games, Girls and Preschool. On a regional basis, Europe grew 14%, Latin America declined 3%, and Asia Pacific was up 25%. Emerging markets revenues declined 7% in the quarter. Excluding an unfavorable $26.7 million impact of foreign exchange, net revenues in the International Segment grew 22%, increasing 19% in Europe, 19% in Latin America and 33% in Asia Pacific. Emerging markets increased approximately 6% absent the impact of foreign exchange. As reported, International Segment operating profit of $2.9 million was up 50%, compared to $1.9 million in 2015.
Entertainment and Licensing segment net revenues decreased 30% to $42.5 million compared to $60.6 million in 2015. Last year's first quarter benefited from a multi-year digital streaming deal for Hasbro Studios television programming, which was not repeated in 2016. The Entertainment and Licensing segment operating profit declined 67% to $5.4 million compared to $16.4 million in 2015.
First Quarter 2016 Product Category Performance
Net Revenues ($ Millions)
Q1 2016 Q1 2015 % Change
Boys $ 336.9 $ 272.6 +24%
Games $ 231.1 $ 235.6 -2%
Girls $ 165.4 $ 117.1 +41%
Preschool $ 97.8 $ 88.1 +11%
First Quarter 2016 Boys category revenues increased 24% to $336.9 million. Revenue growth in the quarter was driven by gains in Franchise Brand NERF, along with Partner Brand STAR WARS as well as the addition of YOKAI WATCH. The Boys category grew 28% absent the impact of foreign exchange.
Games category revenues declined 2% for the quarter to $231.1 million. PIE FACE continued to be a strong contributor to growth, along with growth in YAHTZEE and DUEL MASTERS. Growth in these brands was more than offset by declines in other gaming brands for the quarter. The Games category was flat absent the impact of foreign exchange.
Girls category revenues increased 41% to $165.4 million. The first quarter marked the on shelf date for Hasbro's line of DISNEY PRINCESS and FROZEN fashion and small dolls. The addition of these brands along with DISNEY'S DESCENDANTS and growth in BABY ALIVE delivered strong quarterly revenue growth for the category. The Girls category increased 48% absent the impact of foreign exchange.
Preschool category revenues increased 11% to $97.8 million for the first quarter 2016. Revenue growth in Franchise Brand PLAY-DOH drove the revenue increase for the quarter. The Preschool category grew 17% absent the impact of foreign exchange.
Dividend and Share Repurchase
The Company paid $57.4 million in cash dividends to shareholders during the first quarter 2016. The next quarterly cash dividend payment of $0.51 per common share is scheduled for May 16, 2016 to shareholders of record at the close of business on May 2, 2016.
During the first quarter, Hasbro repurchased 475,000 shares of common stock at a total cost of $35.8 million and an average price of $75.41 per share. At quarter-end, $443.5 million remained available in the current share repurchase authorization.
Conference Call Webcast
Hasbro will webcast its first quarter 2016 earnings conference call at 8:30 a.m. Eastern Time today.The replay of the call will be available on Hasbro's web site approximately 2 hours following completion of the call.
About Hasbro: Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the Company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2016 Hasbro, Inc. All Rights Reserved.
Certain statements in this release contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning the Company's potential performance in the future, including with respect to anticipated future benefits from investments in the Company's business and strategic efforts to grow the Company's brand portfolio and content delivery over the longer-term, and the Company's ability to achieve its other financial and business goals and may be identified by the use of forward-looking words or phrases. The Company's actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company's ability to design, develop, produce, manufacture, source and ship products on a timely and cost-effective basis, as well as interest in and purchase of those products by retail customers and consumers in quantities and at prices that will be sufficient to profitably recover the Company's costs; (ii) downturns in economic conditions affecting the Company's markets which can negatively impact the Company's retail customers and consumers, and which can result in lower employment levels, lower consumer disposable income and spending, including lower spending on purchases of the Company's products; (iii) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (iv) potential difficulties or delays the Company may experience in implementing cost savings and efficiency enhancing initiatives; (v) other economic and public health conditions or regulatory changes in the markets in which the Company and its customers and suppliers operate which could create delays or increase the Company's costs, such as higher commodity prices, labor costs or transportation costs, or outbreaks of disease; (vi) currency fluctuations, including movements in foreign exchange rates, which can lower the Company's net revenues and earnings, and significantly impact the Company's costs; (vii) the concentration of the Company's customers, potentially increasing the negative impact to the Company of difficulties experienced by any of the Company's customers or changes in their purchasing or selling patterns; (viii) consumer interest in and acceptance of the Discovery Family Channel, and programming created by Hasbro Studios, and other factors impacting the financial performance of the network and Hasbro Studios; (ix) the inventory policies of the Company's retail customers, including retailers' potential decisions to lower their inventories, even if it results in lost sales, as well as the concentration of the Company's revenues in the second half and fourth quarter of the year, which coupled with reliance by retailers on quick response inventory management techniques increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve compressed shipping schedules; (x) delays, increased costs or difficulties associated with any of our or our partners' planned digital applications or media initiatives; (xi) work disruptions, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner; (xii) the bankruptcy or other lack of success of one of the Company's significant retailers which could negatively impact the Company's revenues or bad debt exposure; (xiii) the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to offer Company products which consumers choose to buy instead of competitive products, the ability to secure, maintain and renew popular licenses and the ability to attract and retain talented employees; (xiv) concentration of manufacturing for many of the Company's products in the People's Republic of China and the associated impact to the Company of social, economic or public health conditions and other factors affecting China, the movement of products into and out of China, the cost of producing products in China and exporting them to other countries; (xv) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xvi) the impact of other market conditions, third party actions or approvals and competition which could reduce demand for the Company's products or delay or increase the cost of implementation of the Company's programs or alter the Company's actions and reduce actual results; (xvii) the impact of litigation or arbitration decisions or settlement actions; and (xviii) other risks and uncertainties as may be detailed from time to time in the Company's public announcements and Securities and Exchange Commission ("SEC") filings. The Company undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.
This press release includes a non-GAAP financial measure as defined under SEC rules, specifically EBITDA. EBITDA represents net earnings attributable to Hasbro, Inc. excluding net loss attributable to noncontrolling interests, interest expense, income taxes, depreciation and amortization. As required by SEC rules, we have provided reconciliation on the attached schedule of this measure to the most directly comparable GAAP measure. Management believes that EBITDA is one of the appropriate measures for evaluating the operating performance of the Company because it reflects the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet, and make strategic acquisitions.
The press release also includes the Company's Consolidated, International segment and product category net revenues excluding the impact of changes in exchange rates. Management believes that the presentation excluding the impact of exchange rate changes provides information that is helpful to an investor's understanding of the underlying business performance absent exchange rate fluctuations which are beyond the Company's control. These measures should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in the Company's financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.
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