Hasbro and Mattel Talk Possible Merger

Just in case you had ever wanted an Optimus Prime Barbie.

This is interesting, if the rumours pan out into actual action by the companies. In terms of tfs though, I'm not sure what it means apart from them not disappearing any time soon.

Not the first time this has popped up though last time it was Mattel wanting to buy Hasbro in reality this time Hasbro is the stronger of the two.

I expect they will do what they always do shut down the bits they don't want and keep the bits they do - so Micromachines stays the rest of Galoob gets killed. same here - Hotwheels and Barbie would survive - DC brands would be looped into Hasbro and most of Boys Brands would likewise or simply die off

So things like MOTU would be dead for good.
I can't see Hasbro rebooting Starcom either (which Mattel own and just sit on).

I expect board room egos will stop a merger though - it might even be a scam to boost share price short term.

Hasbro would only buy mattel to get it's hands on the Doll Dept and the Hotwheels brand - the rest they would care about much - though they might decide to monetise MOTU possibly with more enthusiasm than Mattel show via their Movie devision. heck it might even be worth begging Hasbro to make Modern MOTU season 3 if they do buy Mattel out.

I expect things like Ghostbusters toys would taper off once they reach their natrual life and the rest of Mattel than isn't dolls or Hotwheels would be shut - however Hasbro's own girls toy division might suffer job losses as they have always been pretty poor at that - unless it's doing something like distributing Bratz internationally.

it's a toss up either way who is better at plush toys though. or who is better Playskool or Fisher price - that might be the dirtiest fight and it might also be what saves some more of Mattel if Hasbro sees there is Money to be made in Imaginenext still.

As if anyone will be in charge it will be Hasbro as they have more buying power and can get the loans they'd need Mattel wouldn't be able to borrow enough to buy out Hasbro it lacks the collateral to do it.

The new company name could be Hasmat.

My biggest concern here is not so much around transformers as it is the potential for increase toy prices, especially around the 6 inch collectible toys.

Marvel Legends, DC heroes, WWE, Star Wars would all be under one company and we could see even greater price hikes.

Transforming anything is always better. I have a bro-in-law that collects scale model cars, hot wheels and such; for the life of me I can't wrap my head around the fact that they don't transform.

These kind of things can go either way, but we might see some interesting cross overs.

*looking at chart*
What happened in '99 that set Hasbro apart from Mattel, and what in '02 nearly pulled them under?
*quickly checks Star Wars prequels release dates*
Episode II wasn't that bad, was it?



But if this merger happens, what toy companies will there even be anymore? This one, Lego, and... ??

probably be like when hasbro bought kenner

I wonder if Hotwheels Transformers will become a reality again? Maybe Transformers will finally have diecast again.

So will that make the new company that emerges "Hastel" or "Matbro"?

DeathReviews wrote:So will that make the new company that emerges "Hastel" or "Matbro"?

just hasbro, because everything hasbro acquires gets absorbed like the Borg assimilating worlds

This wouldn't necessarily affect those of us mostly interested in Hasbro brands, but Mattel brands (MOTU, lookin atchoo) would probably see this as a God-send. Just Think, MOTU could be cool again, and be available with the superior sculpting of The Four Horsemen in the updated bodies instead of the puffy, Pat-Lee-Drew-Him-in-a-rubber-suit look of the vintage collections. I'd be happy.

Of course, until this actually happens, it's not happening.

Hmmmmmmmmmmmmmmmmmmmmmmmmnot impressed by this.

Amelie wrote:

Nemesis Maximo wrote:This wouldn't necessarily affect those of us mostly interested in Hasbro brands, but Mattel brands (MOTU, lookin atchoo) would probably see this as a God-send.

As a doll collector - I beg to differ. I have this feeling all the clothes will suddenly be cheaply printed one or two piece things without much detail (ala how TF detailing in terms of paint or tampographing has gone)

Hm, good point. But the cloth goods on TFs and MOTU figures never existed. So technically, what I said could still be true. And even in the wake of lacking paint apps, we are seeing some of the best sculpting ever on TF figures. And also look at the 3 3/4 inch G.I. Joe and the 6 Star Wars and Marvel Legends lines: if those kinds of philosophies were applied to MOTU...

Va'al wrote:Hmmmmmmmmmmmmmmmmmmmmmmmmnot impressed by this.

Perhaps thou would liketh to impart a motivation for thine emotional alignment toward this interesting and apparently divisive rumor?

If I remember right, Hot Wheels owns the right to the name "Hot Rod," so buying Mattel might mean that Rodimus can finally get his name back lol

Black Bumblebee wrote:If I remember right, Hot Wheels owns the right to the name "Hot Rod," so buying Mattel might mean that Rodimus can finally get his name back lol

I think Hot Rod's name has the same problem as Bumblebee- it's too generic and can't be trademarked- except Hasbro for whatever reason doesn't care about Bumblebee's name.

Who owns Fisher Price btw?

DeathReviews wrote:So will that make the new company that emerges "Hastel" or "Matbro"?

I dare them to call it "HasMat", I'm sure nobody would think their products are toxic after that. Hazmat, get it? No? Nevermind...

SillySpringer wrote:I wonder if Hotwheels Transformers will become a reality again? Maybe Transformers will finally have diecast again.

When was that ever a reality before? I think you're thinking of Tonka. Speaking of Tonka, they're still made of metal so Hasbro clearly isn't afraid to still use the stuff, they just don't like the weight and associated shipping costs. They make Transformers hollow to make them lighter and use less plastic, they aren't about to fill them with diecast.

Amelie wrote:

Nemesis Maximo wrote:This wouldn't necessarily affect those of us mostly interested in Hasbro brands, but Mattel brands (MOTU, lookin atchoo) would probably see this as a God-send.

As a doll collector - I beg to differ. I have this feeling all the clothes will suddenly be cheaply printed one or two piece things without much detail (ala how TF detailing in terms of paint or tampographing has gone)

I don't know if that would be the case. Mattel is even more notorious for making cuts than Hasbro is. Look at the garbage they've been putting out for their DC lines, or their ability to destroy their own toy lines like the Master of the Universe 20XX series, or getting a big license like Voltron Force and failing to launch it at retail (I do love my 24" Voltron, though). I don't think we'd see much change with the Barbie division as long as their budget remains the same.

Emerje

This would do nothing but hurt the consumer, prices would go up, toylines would be killed or rebranded, quality would sink even lower, i see nothing good coming out of this if it does happen. Both companies are pretty bad these days so merging them would be a disaster. We need more toy companies not less

Railbomb wrote:

Black Bumblebee wrote:If I remember right, Hot Wheels owns the right to the name "Hot Rod," so buying Mattel might mean that Rodimus can finally get his name back lol

I think Hot Rod's name has the same problem as Bumblebee- it's too generic and can't be trademarked- except Hasbro for whatever reason doesn't care about Bumblebee's name.

Hot Rod got his name back in the new Platinum Edition "Planet of Junk Clash" set, as "Autobot Hot Rod".

Depending on how the merger goes and who's in control of the merger, I would be concerned about the very unique business relationship between Hasbro and Takara Tomy. If a combined Hasbro / Mattel turned their viewfinder on Tomy to become a super worldwide conglomerate, that could be an awesome thing for the Transformers brand (of course, not having the unique influence of the Japanese market could also be a detriment as well because what would happen to lines like Masterpiece). I've always just been worried that someone is going to come along and say "Why are we still sending out this work to Takara instead of just doing it our way inhouse? We don't need Takara!" That could be bad. Would love to see some scenarios of pros/cons discussed with all of you, but more like a chess game ... what could happen further down the road?

Interesting that this is in the rumor mill 1.5 weeks before Toy Fair, the largest toy industry event of the year.

Seibertron wrote:Interesting that this is in the rumor mill 1.5 weeks before Toy Fair, the largest toy industry event of the year.

Ooh, yeah, didn't think of that. This could raise a few questions for both parties at that event.

They'd probably both deny anything. Incidentally both companies stocks rose with the rumor so they at least seem to have backing there.

As for what an entirely in-house Transformers line would look like I imagine it wouldn't be much different from when Bandai America stopped using Japanese Super Sentai robots and started making their own Power Ranger Zords in 2007.

GoGo Sentai Boukenger's DaiBouken


Power Rangers Operation Overdrive's Drivemax Megazord


That's not a future I want to be a part of.

Emerje

In-house Hasbro-made molds include the likes of the Star Wars and Marvel Crossovers molds.

And this beauty:



Emerje

Oh no...

Crossover bots with MOTU heads.

Mattel has Mega Bloks, which provides stronger competition for Lego than Kreo ever has. Mega's micro-action figures are comparable to GIJOE in terms of play value and quality, but lack the brand recognition (even Halo can't compare to GIJOE in terms of name recognition), and I thint that's throttling them. Assassin's Creed has pretty much died off, and Terminator didn't even make it to store shelves, despite being solid building sets. Mega's got the TMNT license right now and are playing with MOTU, but regaining access to Marvel, and having access to GIJoe, Transformers, and maybe MASK would give them some heavy firepower to play with.

I called this back when it was announced that Disney was moving their properties from Mattel and over to Hasbro. The biggest media conglomerate moves it's contract over to Hasbro and the writings on the wall for Mattel. I told some of the Hasbro staff at SDCC last year that they should prepare to be bought by the Mouse very soon and call themselves "cast members".

Regimus Prime wrote:I called this back when it was announced that Disney was moving their properties from Mattel and over to Hasbro. The biggest media conglomerate moves it's contract over to Hasbro and the writings on the wall for Mattel. I told some of the Hasbro staff at SDCC last year that they should prepare to be bought by the Mouse very soon and call themselves "cast members".

This was a rumor that actually started way back in 2012 immediately after Disney bought Lucas Film which was not long after they bought Marvel. It was thought that with Disney having bought two major franchises and with Hasbro already having those two licenses Disney would scoop them up as well. Both companies denied it and the later shift of moving other Disney properties to Hasbro away from Mattel was explained as Disney wanting to have all of their properties in one place. Truth is Disney doesn't need to buy a toy company, they have the money, resources, and capabilities to make their own toy brand if they wanted to. In fact Disney does just that with limited toy lines that can only be found at Disney theme parks. It would be nothing for them to expand production and start selling to retailers.

Emerje

I don't think any relationship buyout where Hasbro is top dog would effect their relationship with Takara at all.

The only possible negative there is if the new Company was seen as a rival to Takara's domestic doll and toy car brands (Tomica) but I wouldn't be surprised id the name mattel was kept to put on Barbie & Hotwheels anyway.

Something like Megablox or Fisher Price is harder to call - I would argue Fisher price might be the one area mattel is Superior (Megablox aside) over Hasbro's Playskool - mattel's Imaginenext seems like a better brand over all (even Rescuebots).

I'll need to check out what IP each owns as there may be some involved we are over looking like say vetech ( I don't know if that s a subsidiary of either of them or not).

But I expect Mattel employees would be given tacit control over the Girl's toys division - effectively regaining control of the Disney princess stuff too as Hasbro are mediocre at Girls toys in general - though OK at plush stuff.

Two brands can co-exist though Matchbox still exists even though it's owned by Mattel via Tyco now.

You know, another place Hasbro has really been beating out Mattel is in making the target audiences for their brands more inclusive. People laugh, but My Little Pony has a substantial male fanbase, at least compared to Barbie. Likewise, Transformers has more female fans than Hot Wheels or Matchbox. Mattel makes little effort to make their main brands more gender inclusive - Monster High is about the best they manage in that regard.

Meanwhile at Hasbro it's like, "Oh, parents tell their girls they won't buy them nerf guns because they tell them they're boys toys? Okay, here's Rebelle - your move parents."

She-Ra was a successful sister brand to He-man back in the day, partly because boys bought She-ra toys (you had to have He-man's sister!) and girls bought He-man toys (you had to have Hordak!), but after that, Mattel hasn't done much to repeat that success. Mega Bloks had a Barbie subline, and now a Monster High subline.

Barbie has had some action-oriented sublines that break some traditional gender norms, but hasn't really tried to break down the imposed gender barrier. Granted, spy Ken looks kind of awesomely like Shaun Hastings from Assassin's Creed, but aside from that, he's still basically a prop/plot-device. Females may be underrepresented in Transformers and GIJoe, but when they make it to plastic, they're not just accessories for the male characters.

Rated X wrote:Oh no...

Crossover bots with MOTU heads.

So, Pretenders, then.

Oh god no please no no NO.

I'm not sure how to feel about this. I don't really know enough to make any sort of opinion

It's Metroplayskull!

Wouldn't this possibly violate monopoly laws.

Amelie wrote:

Ironhidensh wrote:Wouldn't this possibly violate monopoly laws.

I think companies like Bandai, Lego, Zapf, ect constitute enough competition for that not to happen.

I dunno, I've never heard of Zapf, what do they sell? Other than lego, I can't think of anyone who could really compete with a / merger, I mean bandai has power rangers, but what else?

I mean, I can go to Target, and hasbro owns a good chunk of the boy's toys and mattel a good chunk of the girl's toys with lego between them... I think this would be a monopoly problem if it did happen

That's in the US tho. Bandai still has Gundam, Figuarts, Dragonball Z, and Digimon

It's interesting reading the comments about Hasbro and Mattel having a monopoly on the toy market if they combined. One of the things I learned from going to Toy Fair in NYC for the past 10 years is how extremely small the part of the toy industry we're interested in actually makes up the toy industry. At Toy Fair, I think there's something like over 55+ massive exhibition hall aisles between two full floors spanning 660,000+ square feet of exhibitors looking to score a deal with a retailer ... and only 2 or 3 of those aisles have companies showcasing action figure related products (not to mention that Hasbro's products are off campus at a separate building altogether from the Javits Convention Center).

When you think of the toy industry, it's every company that makes a hula hoop, jump rope, box of crayons, coloring books, trinkets, jacks, dice, games, role playing games, card games, party supplies, knock off toys, dollar store toys, capsule toys, mini-figures, dioramas and figures, character statues, "nerf" type products, squirt guns, kiddie pools, silly string, noise makers, toy instruments, model kits, computer games, antique dolls, doll accessories, educational toys, halloween costumes, role-play costumes, bikes, scooters, skateboards, slot car sets, play doh like products, hobby trains, paints, paint-by-number books, coloring books, sticker books, stuffed animals, Beanie Babies, boomerangs, frisbees, sport balls, ball pits, playground equipment, Christmas related products like Elf on a Shelf, jack-in-the-box type toys, rocking horses, Calico Critters, Shopkins, horses, farm toys, and on, and on, and on. Hasbro and Mattel, while they pull in a lot of dough between the two of them and represent a large segment of the "toy" section at our local big box stores, still represent a small portion of the overall toy industry.

With that said, the government wouldn't consider these two companies merging as a monopoly simply because the toy industry and the companies that are a part of it are so much larger than just the products Hasbro and Mattel produce.

Here are a list of the 1,242 exhibitors that will be part of next week's International Toy Fair 2016 in NYC, of which Hasbro and Mattel are only two companies. Not all of these exhibitors are companies making toys, some of them are companies distributing toys such as Entertainment Earth.

Dream Frenz 4107 Upgraded Videos Press Releases
UnitedHealthcare Children's Foundation 4407 Upgraded
Kikkerland Design, Inc. 5869 Upgraded
4D Cityscape, Inc. 977
5D, LLC 4923
88 Merchandise Company 1342
A Broader View 128
ACD Distribution, LLC 6239, 6336
A-Champs 6174
Actev Motors, Inc 4615
Active Play Toys and Games Inc. 5109
Active Sports LLC 4116
Ad Magic, Inc. 6411
Adventure Parks 2535
Adventure Publishing Group/Toy Book/Toy Insider 1801
AE Dreams 3257
AE Money Quest 4869N
Aerobie, Inc. 5105
Aeromax 5133
Akidsbrand Limited 5552
AKROS - Interdidak, S. L. 5979
Albert Whitman & Company 5739
Alex Brands 2203
Alilo USA / Baby Square 5569 Upgraded
Aliquantum International Inc. 2081
All Things Equal, Inc. 146
Alliance Game Distributors 6218
Almar Sales Co. 5657
Always Been Creative, Inc. 6051
Alzzam Education 5750
Amav Enterprises Ltd. 5479
Amazing Doodles 4217
Ambi Toys 6061
AMEICO, Inc 5878 Products
American Classics, Inc 5055
American Educational Products, LLC 5957
American Express Open 6158
American Fashion World 1155
American Hobbies and Merchandising, Inc. 5284
American Jewel 108
American Paper Optics, LLC 1239
American Plastic Toys Inc. 2707
America's Travel Merchandise 4117
Amloid Corporation 2267
Amrapur Overseas Inc. / Zeenie Dollz, LLC 4307
ANb Media 2301
Andrews + Blaine, Ltd. 6112
Animal Adventure, Inc. 1349
Anjar Co. & Becker Associates LLC 2681
Ann Williams Group, LLC 1957
Anton International Inc 4513
Anubias Enterprise LLC / Fablossom 4869T
Anyang Lanyu Model Co., Ltd. 5458
Apple Park, LLC 1360
Aqueduck By Peachy 4869E
Arcadia Business 2780
ARCKIT Div. of MBM Building Systems 5973
Areaware 5836
Armand Prosper, LLC 5776
Arnimate Inc. 4620
Artist Point Giftwrap 6012
Artoy Trading LLC 4516
ART-SF-ZB.DOROS 6153
ASA Products Inc./ Mobo Cruiser 2488
Ashley Productions, Inc 4515
AsiaInspection Ltd. | ANSECO 5275
Asmodee North America, Inc 6319
ASTRA 6013
Auldey Toys North America - Guangdong Alpha Animation and Culture Company Ltd. 2867
Aurora World, Inc. 755
Automoblox Company LLC 5333
Autonomous 3266
Autruche 4106
AZIAM Girlz 1056
B&D Group 6187
B4 Adventure 5163
B-52 Limited 5254
Babalu, Inc. 150
Baby King / Regent Baby Products Corp. 5538
Bachmann Trains 1035
Back Alley Traders 6402
Backstage Pass, Inc. 4856
Ball, Bounce and Sport Inc. - Hedstrom 5311
Bananagrams 5827
BanBao USA 2788
Bandai America Incorporated 453
Battat (Maison Joseph Battat, Ltd.) 935
Baxbo 2078
BC Games Company 6457
BC USA 5209
Be Amazing Toys 2757
Bead Bazaar USA Inc. 335
Bears for Humanity 6144
BeginAgain 5863
Beijing Wenhaiyang Indl & Trading Co., Ltd. 2983
Bendon, Inc. 5633, 1551
BERG USA, LLC 5117
Best Ride On Cars 5041
Beverly Hills Teddybear Co./one2believe 2851
Beyond Infinity Ltd 5175
Beyond123 LLC 5839
Bif Bang Pow! 4939
Big Ideas Marketing 4619
Bigjigs Toys US LLP 5918
BigMouth Inc 5217
BioToy 4114
BKOM Studios 5477
Blankie Tails 4100
Bleacher Creatures LLC 4855
Bling2o 2088
Blink Blink 4115
Bloco Toys Inc. 6019
Bloom Games Ltd. 6352
Bloxels 3255
Blue Hat (Xiamen) Cultural Diffusion Co., Ltd. 2989
Blue Moon Box 6082
Blue Orange Games 103
Bluefin Distribution 4834, 4833
BLX Enterprises, Inc. 4101
Bojeux, Inc. 2789
Bolaball Inc. 5176
Boneyard Pets 5784
Boogie Board eWriters 1871
BooKid Toys 1040
Borgfeldt (Canada) Limited 3019
Boston America Corp. 1551
Boulding Blocks 5977
Bounceboards LLC 5289
Brackitz 1916
Brain Games Publishing 6354
BrainStormProducts, LLC (X-Kites) 5083
Brainwright 2167
BrickForge, LLC 5681
BrickStix LLC 6033
BRICTEK, Inc. (BRMB Inc) 4201
BRIGHT of Sweden 4869F
Brightz, Ltd. 5146
BRIO Corporation 2403
Brooklyn Lollipops Import Corp. 5651
Bruder Toys America, Inc. 1579
Brush Buddies 1551
Bubble Thing 4614
Buffalo Games Inc. 323
Buggy Brites 4315
Build & Imagine 5855
Buildex 1679
Bulls and Bears (Eliora Games Ltd.) 6452
Bumkins 5575 Upgraded Products Press Releases Show Specials
Butterfly North America 5179 Upgraded Videos Products
C & A Scientific Co., Inc. 5912
C & D Visionary, Inc. 2055
California Creations 1953
California World, INC 5077
Calliope Games 6427
Calm Island Co., Ltd. 5744
CAM Commerce Solutions / Celerant 5348
Capital One - Spark Business 4414
Capson, Inc. 4415
Cardboard Teck 4523
Cardborders 4869O
Cardinal Industries, Inc. 2625
Carrera of America 3003
Carrom Company 6425
Cartamundi USA 6312
Casdon PLC 1075
CCA & B dba The Elf on the Shelf 1255
Ceaco / Gamewright 2167
Celestial Buddies 5948
Center Enterprises, Inc. 1588
Cepia LLC 4A3, 4A/BTerrace, 4A02
CG Novelties 5480
Chain Wit Corp. 6072
Channel Craft & Dist. Inc. 167
Characters Unlimited Inc. 4510
Charisma Brands, LLC 2543
Charles Zadeh Enterprises 104
Charm Company 1047
CHARM IT! by High IntenCity 2937
Checkey, Ltd. 4512
Chewbone Collectibles 4519
CHH Quality Products Inc. 5205
Child To Cherish By Perine Lowe 4623
Child's Play 5706
China Import & Export Toy Inspection Center 2979
China Toy & Juvenile Products Association 2967
CICI CLAY CORP. 5976
CILEK Mobilya San. Ve Paz. Tic. A.S. 5876
CIS-Associates, LLC 5461
CISCO Sales Corp. 5353
Class Grass Ltd. 4521
Classic International Co., Ltd. 4301
Click-Block Corporation 5877
Clip-A-Phone 2643
Cloud B 1228, 1031, 1131, 1230
CMA Testing & Certification Labs 5225
CMON, Inc. 6445
COBI Factory S.A. 5363
Cobra RC Toys 5454
CogniToys 4118
Coleco / ColecoVision 3057
CollectA 985
Color-A-Card, LLC 4869S
Colorbok 1048
Colorforms Brand LLC 1551
Comfy Critters 5381
Comic Images 4932
Commonwealth Toy & Novelty Co., Inc. 1549, 1767
CONCEPTO 3D 4869R
Constructive Eating, Inc. 2054
Continuum Games 130
Corolle 1523
Cos Dome Industries LLC 5981
Cottage Door Press, LLC 5717
Crayola, LLC 1667
CRA-Z-ART 2253
crazeeHeads, inc. 4869M
Crazy Aaron's Puttyworld 2067
Crazy Foam International, LLC 1849
Creata Promotion (USA) Inc. 4613
Creative Education of Canada, Inc. 2607
Creative Kids Ltd. 5645
Creative Sourcing International, Inc. dba Riviera RC 4316
Creative Toy Company 5568
Creative Whack Company 6213
Creative Zone, LLC 1388
CreoPop 4318
Crocodile Creek 2823
Crorey Creations Inc. dba Choose Friendship Co. 5680
Cryptozoic Entertainment 4842
Cuddle Barn 5815
Culturenik / Classico 6448
Cyberkidz International 5755
Cycle Force Group 5282
D Now Inc. dba Uncle Bubble 5139
Dalian Pony Toy Co Ltd 4511
Darice 5661
Dark Horse Comics, Inc. 4845
Daron Worldwide Trading, Inc. 5318
Dash Robotics, Inc 3150
Day Spring Distributing 4518
Daymak Inc. 5075
DC Entertainment 4907
Delta Children's Products 5583
DEMDACO 5463
Designer Noodle 5277
Dexter Educational Toys, Inc. 1040, 5808
DFRobot 3213
DGL Group 3045
Diako ABC S.A. De C.V. 5548
Diamond Comic Distributors 4907
Diggin Active, Inc. 1943
Digital Game Technology 6345
Direct Global Deals 3209
Discover With Dr. Cool 5937
DiscoverGames.com 1811
Discraft Disc Sports 5272
Djeco 2179
Do-A-Dot Art (Div. of Triquest Inc.) 309
Dolls By Pauline 104
Dongguan City Jiaheng Toys Co., Ltd. 2985
Dongguan City Lucky Goldjyx Co., Ltd. 4610
Dongguan Yuhong Electronic Techonolgy Co., Ltd. 4612
Dongtai Huanyu Toys Co., Ltd. 2969
Douglas Cuddle Toys 349
Dowdle Folk Art 6454
Dracco USA, Inc. 5779
Dream Big Wholesale Doll Clothes, LLC 1271
Dream Blocks 5557
Dream Frenz 4107 Upgraded Videos Press Releases
Dream Years Products 4420
Dreamland Fairy 5879
Dreams USA, Inc. 1974
Dress Rite LLC 1158
Drybranch / Sport Design 110
DSL Lanka (PVT) Ltd. 2615
Duke Toy Co. 4200
Dulcop America, Inc. 1951
Duncan Toys Company Division of Flambeau Inc. 408
DuneCraft 219
Dust Studio Limited 6069
Dynamic Discs 5281
Earnest Creation Co. 2779
Easy-Doks, LLC 3253
Eat4Fun Kids 2073
Eco Eggs® 4869W
Eco-kids 5850
ECR4Kids 5640
Ed Speldy East Company Ltd. 2172
EDC Publishing / Usborne / Kane Miller 5507
Edge Brands, Ltd. 4121
Education Outdoors, Inc. 6441
Educational Insights 2259
Edushape Ltd. 203
Edwin the Duck, by pi lab 3148
EE Distribution 4939
Eeboo Corp. 5909
Eitech America 5963
Elenco Electronics Inc. 3103
Elephant Gun, LLC 4958
Elope, Inc. 5405
Enchanted Moments Inc. 2174, 1849, 2150, 2154, 2172
Endless Games 211
Endless Possibilities Inc. 5674
EnjoyLife, Inc. 5801
Entertainment Earth 4939
Envie Lifestyle 4869V
Enviro-Mental Toy Co. Inc. 3011
EQtainment, LLC 5980
Eurofins Products Testing Service 5655
EuroGraphics Inc. 171
Everest 6145
Evergreen (C.P.) USA Inc. 5509
Everrich Industries, Inc. 5113
Exaclair, Inc. 6160
Exactly U 1256
Excelligence Learning Corporation 6048
Explore Scientific - BRESSER 3157
Eye Black 4410
EzyRoller LLC 5269
Faber-Castell USA/Creativity for Kids 467
Factory Entertainment, Inc. 4938
Fad Treasures 4221
Fairy Dust Ltd. 6118
Family Games America FGA Inc. 367
Fan Hands, LLC 4310
Fanpex Limited 5781
Fantasma Toys, Inc. 2124
Fascinations, Inc. 959
Fashion Angels 477
Fat Brain Toy Co. 5669
Fathom Company 4411
FibreCraft LLC. 1551
Fiesta 259
Fin Fun Mermaid 4122
Firefox Toys, LLC 5288
First Texas Products 5433
FlairGameWorld LLC 4869X
Flash Sales 1877
FlashingBlinkyLights, Inc. 5816
Flat River Group LLC 5345
Flexible Flyer Sleds / Paricon, Inc. 5037
Fling-A-Ring, LLC 5250
Flip Tech Scooters 4120
Fliptomania 124
Flybar Inc 5268
FlyCatcher Inc 6044
FLYTE/Hy-Pro International 5183
Folkmanis Inc. 2735
Formlabs 3146
Forum Novelties, Inc. 5607
Fotorama USA, LLC 2046
Four Horsemen, LLC 4850
FOURPLE 6255
Fox Chapel Publishing 2523
FoxMind Games 6113
Franklin Sports, Inc. 5007
Fremont Die Consumer Products, Inc. 6438
Fun & Joy Co., Ltd. 5475
Fun 2 Play 4923
Fun Express Inc. 2776
Fun Flex 2053
FUN Incorporated 4110
Fun Lines 1274
Fun of a Kind Toys, LLC 5375
FunDeco LLC. 5379
Funko Inc. 4805
Funnybone Toys, LLC 5843
Funology Innovations LLC 5982
Funskool & TOOBEEZ 5658
Funtastic 5204
Fun-Time International Inc. 5068
Future of Play, Inc. 3247
Gaiam 5773
Gale Force Nine 6349
Galt Toys Inc. 6059 Upgraded
GAMA, Game Manufacturers Association 6401
Games Workshop, PLC 5336
Gameware Pte Ltd 5054
Gamewright 2167
Gann Memorials Custom Plush Toys 4601
Gaya Entertainment GmbH 1688
Gayla Industries, Inc. 1910
Gelli Arts LLC 4618
Gem Center USA Inc. 4869H
GenGirl Media 1258
GeoCentral 1034
GEOMAGWORLD USA 5845
Geospace International 172
GeoToys 5913
GEOWORLD USA LLC 1240
GIANTmicrobes 5972
Gibby & Libby / Diverse Marketing 6146
GIRLZNDOLLZ, Inc. 1156
Glasshouse Balloon Co. 5516
GLD Products 5072
Glitter Tots 5676
Global Ameurop SL 1589
Global Toy Experts 3001
Globber Scooters 5180
Gloworks Imports, Inc. 4320
Goblies 5989
Go-Bowen Incorporated 4419
Gogee Toys Limited 3055
GoldieBlox, Inc. 3041
Goliath Games, LLC 637
Gollnest & Kiesel 5580
Good Smile Company, Inc. 4983
Gorgeous Products Inc. 5542
Grand & Well Enterprises Ltd. 6073
Great Circle Works 5145
Green Kids Club, Inc. 1386
Green Toys Inc. 1967
GreenLight LLC 4606
Greenpoint Brands LLC 5832
Griddly Games, Inc. 6123
Group Sales, Inc. 5527, 5521, 5522
Grow'n Up Limited 6077
Guangdong Feilun Technology Industrial Co., Ltd. 2975
Guangdong Huile Toys Industrial Co., Ltd. 5584
Guangdong Songyang Plastic Toys Co., Ltd. 2775
Guangdong Zhenfeng Science & Educational Toys Co., Ltd. 6172
Guidecraft USA Inc. 2507
Guillow's 5449
Gund a Division of Enesco LLC 2107, 4B1
H2W 5321
HABA USA 2445 Products
Hairbanglez 4308
Hal Leonard Corp. 5721
HamiltonBuhl 5974
Hang Wing Plastic Industry Co., Ltd. 2980
Hansa Toys 2745
Hape 623
Hape International Inc. (Käthe Kruse) 419
Happy House NYC, Inc. 4123
Harper Collins Publishers 5718
Harrisville Designs Inc. 313
Harry Wells & Assoc./Square Root Games 138
Hasbro, Inc. 242 W. 41st Street - 1/FL
Hello Kitty Sports/MMA Holding Group 5210
Helvetiq 6451
HEXBUG 2135
High Roller USA 301
HIPFITS 5678
Historical Conquest LLC 2172
Hog Wild LLC 1935
Holgate Toys Co. 6111
Honest (ASIA) Ltd. 5778
Hong Kong Orange Elephant Co., Ltd. 6155
Hong Kong Standards & Testing Centre Ltd. 5368
Hong Kong Toy Brand Association 6069
Horizon Group USA Inc. FE13
Hornby America 4406
Hot Focus, Inc. 255
Hotaling Imports Inc 2179
Houghton Mifflin Co. 2740
House of Marbles 5688
HQ Kites & Designs USA 5033
HSP Nature Toys 1788
Huada (Fujian) Toy Co., Ltd. 2977
Huckleberry Toys 5656
Hugg-A-Planet 5632
Huizhou Wodong Sports Goods Co., Ltd. 2973
Hunter Products 6150
Hygloss Products Inc. 5943
IAmElemental 5853
ICUP, Inc. 4852
iDance Distribution Limited 3153
IDecoz 1873
Identitoy, Inc. 3245
Identity Games International BV 6127
Ideology Product Design Development/ Empire Prototype 5614
IDNA Brands 4869D
IELLO USA 139
Ignito! Ball 4321
ImagAbility Inc. 6133
Imagine Toy Company 2007
IMEX Model Co. 5441
IMMPLAY 3147
Imperial Toy LLC 2481, 1551
Imports Dragon - ID Toys 2D16
In the block 5875
InCharacter Costumes 4111
Indigo Pixies (Magic) LLC 5748
InflaToy Corp 5654
INI, LLC 6119
Inkology Inc. 6080
Innobaby 4869A
Innovative Designs 5474
Innovative Kids 2519, 2622
Innovative Technology 3168
InPlay Products 2071
InRoad Toys, LLC 2146
Inscribe, Inc. 5359
Insect Lore 1983
Interactive Toy Concepts Ltd. 3066
International Arrivals 6037
International Playthings, L.L.C. 1353
Intertek 1834
Intex Entertainment Inc. 6343
Intromark, Inc. / Inpex 5619
INVICTA Challenge - True Leadership Stories 5746
IQ Key 3251
Iscream 5823
I-STAR Entertainment 4B2
ITSPHUN LLC 5978
J!NX 4616
J. Marcus Company 5420
Jada Toys, Inc. 2D01, FE10
JAKKS Pacific 1135
Jam'n Products, Inc. 4860
Jarring Questions 2154
JA-RU, Inc. 2423
Jax Ltd., Inc. 245
Jazwares 1381, 1384
JC Toys Group, Inc. 667 Upgraded
JD Components Co., Ltd. 5156
Jeannie's Enterprises, Inc. 6005
Jelly Belly Candy Company 5369
Jet Creations Inc. 6122
Jiangsu Animal By-Products I&E Grp. Corp. 5273
Jiangsu Baole Industrial Co., Ltd. 2885
Jiangsu Guotai International Group Guomao Co., Ltd. 2874
Jiangsu Holly Corporation 2878
John N. Hansen Co. Inc. 127, 125
JoyLabz LLC 3219
JumpOrange 5274
Jungle Jumparoo 1340
Jungo Toys 2074
Jupiter Creations 478
Just Funky 4963
Just Jump It 5769
Just Play, LLC 2D14, 2D15
Just Three Chicks, LLC 5737
K & M International, Inc. (Wild Republic) 423
Kahootz, LLC 1551
Kangaroo Manufacturing 6368
Kanglai Light Industrial Products (Kushan) Co. Ltd. 4514
KanJam LLC 5246
Kano Computing 3145
Kappa Books 5747
Kardtects LLC 5775
Karmin International 2688
Kaskey Kids, Inc. 1376
Kat & Duke 6173
KaZAM LLC 5149
KD-KidzDelight 5521
Kendama USA 5019
Kenson Kids 126
KETTLER International Inc. 1803
KHS America (Hohner) 2659
Kid Galaxy, Inc. 2619
Kid O Products 5763
KIDdesigns, Inc. 1C03
Kiddopotamus 4622
KidKraft, Inc. 1907, 2025
Kids Preferred, Inc. 1679
Kidstech LLC 3152
Kidz Delight LTD 5527
Kidzaw Inc. 6054
Kikkerland Design, Inc. 5869 Upgraded
KinderFeets, LLC 2178
Kingstate Corp. 1781
Kiss Naturals/Fundamentals Toys 2919
KitRex 4869P
Kiwi Crate, Inc. 5874
Klutz 249
K'NEX Brands 4846
KnuckleStrutz 6137
Konami Digital Entertainment 4925
Koplow Games 2803
Kotobukiya Co. 4863
Kristal Educational Inc. 975
La Siesta Inc. 5023
Laavva LLC 5382
LaFayette Puzzle Factory (LPF Ltd.) 6305
Lammily LLC 4869U
Laser Pegs Ventures LLC 1881
Lassig 2445
Late for the Sky 5325
Latex Occidental Exportadora S.A. DE C.V. 5780
Laurent Doll, Inc. 1166
Lay-n-Go, LLC 5672
Lazy Days LLC 5888
Le Vise Products, LLC dba Buddy Tag 5389
Leading Edge Novelty, Inc. 1975
Learning Express 1A02
Learning Resources Inc. 2155
Lee & Low Books Inc. dba Lee & Low Games 2174
Lee Publications of KY LLC 955
LEGO Systems, Inc. 1635
Leisure Learning Products/Mighty Mind Kids 100, 101
Letts Play 1254
Levi International LLC 5181
Lexibook America, Inc. 3229
License 2 Play Inc. 1657, 1551
Lienne Foams Industries Co., Ltd. 6175
Light Stax Ltd. (The Lazy Dog & Co) 3115
LightUp 3223
LightUpToys.com, LLC 153
'Lil Fairy Door 2641
Lil' Monkey Ltd. 4112
Lion Rampant Imports 6333, 6341
Lionel, LLC 2943
Liti Holographics 3250
Little Adventures 5227
Little Bean Limited 5754
Little Buddy, LLC 4950
Little Colorado Inc. 6116
Little Cosmetics LLC 4869B
Little Kids, Inc. 2723
Little Poland Gallery 5873
Little Striped Lion, Inc. 5256
LittleBits Electronics 3244
LittleMissMatched 4113
Living Puppets USA, LLC 987
Living Royal Socks 5901
Logo Loops, LLC 6136
Loog Guitars 5719
Looney Labs 6421
Loot Crate, Inc. 5048
Lounge N Learn 5945
Luke's Toy Factory 2076
Lullubee 6165
Lumenico USA LLC / Diverse Marketing 6148
Lupe Toys Sapi De Cv 2077
Lux Blox LLC 2049
LZG-Games, LLC 6359
M&M Sales Enterprises Inc 5081
M. Ruskin Co. LLC 5914
Maccabee on the Mantel 142
Macmillan 5710
Mad Cave Bird Games 6417
Madame Alexander Doll Company, LLC 1537
Madd Capp Games 6214
Madd GearLLC. 4501
Maddyloo 2050
Magformers, LLC 2559
MagicForest, Ltd. 5833, 5932
Magic-INMOTION 2639
Magnet Ltd. 5955
Magworld Toys 5968 Upgraded
Maikii, Inc. 3166
Maisto International, Inc. 2455
MakerBloks 3225
Manhattan Toy Company 2119
Manners Made Easy 5759
Maple Landmark Woodcraft 5668
Maranda Enterprises, LLC 6268
Maringer Studio LLC dba Shire Post Mint 4981
Marion and Co., Inc. 6204
Marky Sparky Inc. 5252
Marlon Creations 5803
Marshmallow Fun Company 135
Marvel Education / Cre8tive Minds 5611
Marvin's Magic Ltd 2079
Mary Meyer Corporation 2539
Mastercraft Collection LLC 5385
Mastermedia Deals 5743
MasterPieces Puzzle Company 1739
Mattel, Inc. 1335, 1323, 1E04, 1E05, G100
Maverix USA 5238
Maxim Enterprise, Inc. 182, 188
Mayfair Games 6207
McClean Enterprise 6456
McFarlane Toys 1041, 1141
Mecca Electronics Industries Inc. 3252
Mechanical Displays Inc. 5376
Meet Your Tooth Fairy 1057
MegaFun USA 5303
Melissa & Doug, LLC 1603, 1703
Mellow Militia / Tiki Toss 2047
Merchant Ambassador (Holdings) Ltd. 6168
MerchSource, LLC 2D08
Mercury Inpress 5727
MerryMakers Inc. 6023
Mezco Toyz 4812
MGA Entertainment 2549, 2645, 2655
Micador Australia Pty Ltd 6046
Micro Kickboard 5127
Mijump Sport LLC 5278
Millennium Baby, Corp. 4102
Mind 2 Market (Product Development) 3215
Mindscope Products Inc. 788
Mindtwister USA 414
MindWare/MW Wholesale 2807
Miniland Educational, Corp. 1241
Minjal Inc. 5154
Mobi Games Inc. 5985
Modarri - Thoughtfull Toys, Inc. 1867
Modular Robotics 3221
Moff Inc. 3211
Molinar Enterprises 6351
Monkey Business Sports 160, 122
Monkeying Around 5705
Monogram International, Inc. 383
Montco Crafts (A Division of Montco Packaging Co.) 6045
Moody Paint 6177
Moonracer Industries Inc. 5057
Mooredoll Inc. 3053
Moose Toys Pty Ltd 1657
Morgan Cycle LLC 5233
Morphmallow, LLC 379
Morpx Inc. 3217
MOTA 4989
Moving Parts LLC 2150
MoYou Nails 5588
MPOWERD, Inc. 2089
Mrs. Grossman's Paper Co. 377
Mudpuppy - Galison 6107
Mukikim LLC 1948
Munch Baby Inc. 2150
My Ballerina Doll 104
My Friend Huggles 1060
My Funky Planet Corp. 1870
Mysterious Toys 4621
Nanton Jinrong Manufacture Co., Ltd. 2987
Narrows Hill LLC 6416
Natalia Marketing 2677
National Design LLC 5355
National Geographic Publishing 5733
National Products, Ltd. 5027
National Sporting Goods, Ltd. 5069
Nats Toys, LLC 4869C
Naturally Perfect Dolls 1054
Neat-Oh! International, LLC 373
NECA 4802
Neko World Inc. 5415
Neptune Trading Wuu Jau 4413
NEW BRIGHT 5522
New Capable (Hong Kong) Industries LTD 3156
New Dimensions 4923
New Era Distribution Inc 4973
New Tech Kites 158
New Time Plastic Manufacturing Ltd 5280
New York Puzzle Company LLC 6132
New-Ray Toys (California) Inc. 5436
Next Generation Distributors, Inc. 5576
Ningbo Dac Arts & Crafts Company, Ltd. 6156
Ningbo Gudong Creativity Technology Co., Ltd. 2981
Ningbo Hongding Craft & Gift Co., Ltd. 2988
Ningbo Hunter Import & Export Co., Ltd. 2982
Ningbo Jiangbei Wewin Industrial & Trade Co., Ltd. 6157
Ningbo Viga International Co., Ltd. 2783
Ningbo Yinzhou Tooky Arts & Crafts Co., Ltd. 2976
NJ Croce Co., Inc. 5308
NKOK, Inc. 3107
NMR Distribution America 6240
North American Bear Co. Inc. 1267
North Star Games LLC 6027
Novelty Gift Co. 5821
NowStalgic Toys, Inc. 777
NSI International, Inc. 5521
NthDegree 3261
Nutcase Helmets 1947
NXT Generation, Inc. 5059
O.K. Toys, Inc. 5442
OdoCareBaby 5585
Odyssey Toys 3241
Ogo Sport LLC 2043
Ohio Art Company 235
Omni Wooden Toys 6138
On The Road Reps Inc. 5685
Once Kids LLC 5884
OOPS SA 5578
Operation ResCUTE Inc. 2174
Orbet International 6249
Outset Media 179
OWI Inc. 3034
Oyo Sportstoys 5036
Pablo Ignacio Michel / Salver 4418
Pacific Play Tents, Inc. 1773
Pacon Corporation 159
Paladone Products Ltd. 4202
PalPlay 5173
Pamson Sales Inc. 6154
Pangea Brands 4213
Panini America 4951
Paper Punk 1875
Paper Shooters Limited 5279
Papoose Toys 5881
Paradise Kids LLC 5245
Paragon Child Products Co. Ltd. 2575
Parklon America Play Mats 5581
Parragon 6055
Parris Manufacturing Company 5213
Part Time Renegade, LLC 4869I
Party Animal, Inc. 4837
Party People Games 6238
Passback Sports 5144
Patch Products, LLC 435
Patrix Communications 2288
Paul G Corp. 3038
PBC International, Inc. 4218
PBM Express USA LLC 6407
Peaceable Kingdom 2673
Pecoware Co., Inc. 215
Penn-Plax 4211
Perisphere & Trylon, Inc. 5340
Perler 4306
Perry Teri Toys LLC 2057
PetHeadz, LLC 4219
Petit Collage 5849
PieceMaker Technologies 3246
Pierre Belvedere 6442
Piggy Paint 5820
Pillow Pets (CJ Products, Inc) 113
Pinblock Inc. 6074
Pink Poppy USA Inc 5373
Piyo Piyo 106
Plan Toys, Inc. 5921
PlaSmart Inc. 345
Plasteel Corporation 5483
Plastic Technology, Inc. 5140
Plasticant Mobilo USA, Inc. 5950
Platinum Series Baseball 6406
PlatPorts.com, Inc. 5485
Play 5 6315
Play Visions Inc. 781
Play Works Studio 6455
Playbrush 3155
Playing Unlimited, Inc. 5822, 104
PlayMaisCanada Inc 6258
Playmates Toys, Inc. 2245
Playmobil U.S.A. Inc. 2467
Playroom Entertainment 283
Plush Me By Shinedown Productions Inc. 4206
Plushland, Inc. 175
Plus-Plus USA 5469
Pocket Disc 5143
Pomegranate Communications, Inc. 5846
Pony Up Daddy LLC 4108
Popular Playthings 5903
Potex Toys Manufacturer, Ltd. 5249
Power House Toys LLC 5058
PPW Toys 5056
Premier Kites (a Division of Primus) 388, 488
Preschool Prep Company, LLC 5709
Pressman Toy Corporation 637
Primary Colors 5372
Prime Time Toys, LLC 2567
Prince Lionheart 5537
Princess International, Inc. 3059
Prodotto 5872
Props in a Box 5860
Prosperity Industrial (International) Co Ltd 4311
Proyectum Sport International 5384
PSI Publisher Services, Inc. 6316
Puka Creations 5350
Pumponator Fun, LLC 4507
Punisher Skateboards 5148
Pyramid America 4313
Quantum Mechanix, Inc. 4954
Quarto Publishing Group USA 5741
R & R Games, Inc. 6233, 6237
Racemasters, Inc. 5482
Rainbow Loom 6040
Rastar Group 2767
Ravensburger USA, Inc. 2403
Razor USA LLC 2923, 1B05
RBI Toys, Inc. 5613
Rebelz Games 6423
Recent Toys USA 143
Red Rooster Toy Co. 5220
Redwood Ventures, Ltd. 2581
Reeve & Jones LLC 1888
Reeves International, Inc. 1367
Regal Doll Carriages 1261
Regent Baby Products Corp./Babyking 5538
Relaximals 6076
Re-Marks, Inc. 1046
Remsy Industries Inc 5582
Replogle Globes Inc. 1336
Reutter Porcelain 947
Revell, Inc. 5337
Rhode Island Novelty 470, 971
RNS Toys, LLC (Tubelox.com) 5941
Robert Frederick Ltd. 6257
Rocketbox (HK) Ltd. 1059
Romanoff Products Inc. 5608
Room Copenhagen 4517
Roominate 435
RoomMates - Div. York Wallcoverings 5810
RoosterFin, Inc. 144
Rosalina Inc. 1061
Round 2 LLC 5445
Round World Products, Inc. 5908
ROXO 2571
Royal & Langnickel Brush Mfg. 6063
Royal Bobbles 4944
Royal Deluxe Accessories 2525
Roylco, Inc. 1235
Rubba Ducks 1389
Rubbabu, Inc 5622
Rubie's Costume Company, Inc. 2007, 5604, 5607
Rumple Buddies 5551
Runnrollit.com 2176
Russ Berrie 4A2
Safari Ltd 2235
Sago Sago 2188
Sailing (U.S.) International Corp. 5455
Sakar International 1567
Sandbox Trading, Ltd. / Yookidoo 5556
Santa Factory Co. Ltd. 6078
Santoki, LLC 5354
Sassafras Enterprises, Inc. 5427
Sassy Franks LLC 5745
Saturnian 1 Inc. 2667
Savvi 673
Sbyke USA, LLC 5051
Scentco Inc. 3016
SCHLEICH North America Inc. 2145
Schoenhut Piano Company 2527
School Zone Publishing Co., Inc. 5627
Schoolbags for Kids LLC. dba Bixbee 1970
School-Rite 1735
Schylling Toys 767
ScienceWiz 2819
SCS Direct, Inc. 5917, 6356
SD Toys 5074
Sea Babies Inc 5983
Second Play, LLC 2D12, 2D13
Seebo Interactive 3049
Sentosphere USA 6041
Set Enterprises, Inc. 6208
Seven Towns Ltd. 2D10
SGS North America, Inc. 2736
Shandong Yongwang Arts & Crafts Co., Ltd. 6176
Shandong Zhimei International Trade Co. 5940
Shantou Bana Import & Export Co., Ltd. 5889
Shantou Chenghai Shuangxing Toys Co., Ltd. 6184
Shantou Lisan Toys Co., Ltd. 5478
Shantou MZ Model Co., Ltd. 6085
Shantou Xuanda Trading Co., Ltd. 6180
Shantou Zhilepin Toys Co., Ltd. 6182
Shenzhen Maker Works Technology Co., Ltd. 3047
ShopToyFair365 6261
Showaflops / Confetti and Friends 4103
Silly Puppets 688
Silly String Products 4506
Silver Dolphin Books 5510
Silverlit Toys 5476
Siu & Sons International Trading 6161
Skill Toy Supply 6125
SKILLOFUN 5757
Skip Hop 5563
Skiprock 5053
Skullduggery, Inc. 222
SKWRL Design 3265
Sky-Blue Gifts & Toys Co., Ltd. 2875
Skyrocket Toys 3023
Slackline Industries 5208
Slida PTY LTD 6254
Small World Toys 1377
Smart Gear 5532
Smart Play, LLC 5809
Smart Toys and Games, Inc. 267
Smart Zone Games 6232
SmartLab Toys 2859
SmartNoggin Toys 5549
Snap Catch Enterprises, LLC 5049
Snapo 6017
Snaptoys LLC 1853
Snazaroo 4520
Sno-Baller Sagebrush Industries, Inc. 1689
Soapets 5579
SoapSox 5545
Sophia's Heritage Collection 1167
Sound of Fun, LLC 5550
Soy-Yer Dough 4212
Space Scooter 5177
Spacecubes Sarl 6361
Sparkling Line Inc 4416
Speed Stacks Inc. 5969
Sphero 3121
SpiceBox Product Development LTD 5724
Spicy Doodles Gaming Inc. 1849
Spikeball Inc. 4222
Spin Master Ltd. 739, MR-4013, MR-4015, MR-4017
Spin-balls 4319
Spooner, Inc. 5155
Sport Squad / JOOLA 5283
Springbok Puzzles - Allied Products 1147
Spy Alley Partners 6419
Square Enix, Inc. 4827
Squire Boone Village 2029
Squishable 1789
Staedtler Mars, Ltd. 5472
Stephen Joseph, Inc. 2751
STOR S.L. 5553
Strawbees 5861
Street Surfing Investment, Inc 5152
StreetBear 1849
Sugar LuLu 2622
Sun Lin Toys 2881
Suncoat Products Inc. 6159
Sunlemon America, Inc. 4607
Sunny Spain Imports Incorporated 1066
Sunny Toys Inc. 5511
Sunnywood, Inc. 5079
Super Impulse Ltd. 2035
Super Kids International Co., Ltd. 5573
Super Me - Daph Daph Inc. 5840
Supreme Party & Novelties 5349
Suzhou Hred Mat Co., Ltd. 2880
Swann Communications U.S.A. Inc. 5473
Sweets Kendamas 6169
Swift Stream RC 4216
Swurfer 5276
System Enterprises LLC dba Funsparks 5169
T.S. Shure Inc. 2435
Tactic USA 6245
TAG the Art Game 5951
Talicor Inc./Aristoplay Ltd. 6227
Tall Guy Designs LLC 4869K
Tangle, Inc. 2903
TDC Games, Inc. 303
Teach My Inc. 5541
TeacherGeek, Inc. 5885
Tech 4 Kids 3035
Technicolor Global Logistics 6185
Technology Will Save Us 3167
TEDCO, Inc. 149
Teddykompaniet USA 4215
Teen Entrepreneur Boot Camp 2154
Tegu 5868
Tenergy Corporation 5484
TENZI 5988
Thames & Kosmos LLC 1855
The Bloom Report 2901
The Bridge Direct 1835, 4B2
The Button Nose Kidz LLC 4625
The CHILLAFISH Company Nv 5045
The Cool Tool GmbH 5984
The Coop 4401
The Creativity Hub 5975
The Doll Maker 1055
The Dotz Company 6052
The Goldberger Company 36 W. 25th St., 14/F
The Good Toy Group, Inc. 5332
The Haywire Group, Inc. 6217
The Kids Watch Company LLC 4988
The Learning Journey International L.L.C. 645
The Little Architect 5953
The Loyal Subjects 6262
The Magical Tales - Family Traditions 5714
The Maya Group 1245
The Meeting Point Guangzhou Office 2882
The Michael Kohner Corporation/Longshore Ltd. 2D03
The MiniMaster Sports Company 4975
The Net Return 5383
The New York Doll Collection 1159
The Noble Collection 4854
The One World Doll Project, Inc. 1071
The Orb Factory Ltd. 275
The Original Toy Company 319
The Pencil Grip, Inc. 1949
The Piggy Story, Inc. 6117
The Pokémon Company International, Inc. 646
The Presidential Game, LLC 6236
The Puppet Company LLC 5811
The Purple Cow America, Inc. 6016
The Queen's Treasures, Inc. 1067
The Tin Box Company 5621
The Toy Factory, LLC 4207
The United States Playing Card Co. 6348
The Upper Deck Company 6141
The Weirds 5080
The Young Scientists Club 5618
Thin Air Brands, LLC 5954
ThinkFun Inc. 1819
ThinkGeek, Inc. 3015
Three Cheers for Girls 2847
Three One Five, LLC 4317
Thunder Bay Press 5510
Tiggly 3259
Tigres LTD. 5554
Tinkerbots - Kinematics 3151
Tinkineer 5856
Titan Merchandise 4960
T-Link Inspiration, Ltd. 5211
TMI Toymarketing International, Inc. 1026
tokidoki 4959
TOMY 2271
Tonner Doll Company 1161
Toon Studio Inc 6152
Top Quest Inc. 4617
Top Trenz, Inc. 5683
TOSY Robotics JSC 4109
Total Biz Fulfillment Div. Hobby House Press 967
Toy Collection Catalog / CSI 123
Toy Industry Association, Inc. 1115 Broadway
Toy Industry Foundation, Inc. 5201, 1115 Broadway
Toy Island 2D11
Toy Tokyo 5032
Toy Wonders, Inc. 5417
Toydriver 4312
Toynami, Inc. 4B3
Toyops, Inc. 180
Toys and Models Corporation 951
Toys 'R' Us 1A01
TOYSHOCK LLC 6140
Toyslab Entertainment, Ltd. 5574
Toysmith 403
ToyTexx, Inc. 5649
TPF Toys 2061
Tree Blocks 1889
Trends International Corp. 2909
Tri Star International, PT 6142
Tri-Great USA Corp. 5185
Triumph Plant Co 4210
Tromp Toys 4421
Trophy Music Co. 216
Tubby Table Toys, Inc. 5547
Tucker Toys/Tucker International LLC 147
Tudor Games, Inc. 6223
Tuhos, LLC - Mission Unstoppable 6447
TUV Rheinland of North America 5338
Twizmo! Games 6256
Two Bros Bows 4314
Ty Inc. 723, 735
Tynies 2052
U.S. Consumer Product Safety Commission 2401
U.S. Games Systems Inc. 6213
UBM Advanstar Licensing 1701
UBTech Robotics Corp 3254
UCC Distributing Inc. 4933
UL 1366
Uncle Andy Toys, Inc. 6260
Uncle Milton Industries 2835, 4A01
Underground Toys 4816
Underwraps Costumes Inc. 5237
Unitec Technical Services & Certification (Canada) Inc. 6181
Unitech Toys 6120
United States Postal Service 2683
UnitedHealthcare Children's Foundation 4407 Upgraded
Universal Partnerships & Licensing 1C02
University Games Corp. 655
UPD Inc. dba United Pacific Designs 5263, 5253
UPIXEL USA 5882
Upper Bounce 5088
USAOPOLY 677
UST Brands 2051
Valtech LLC 5858
Vandor 4969
Velcro USA Inc. 5559
Vertigo Int'l. 3203
VICI Enterprises, Inc. 5842
Virginia Toy & Novelty 5377
Vision Street Publishing 5716
Vitamin i Factory 5677
VTech Electronics North America, LLC 1C04
Vuforia / PTC 2D09
WABA Fun, LLC 5933
Waboba, Inc. 5242
Wacky Links 4869G
Waff World Gifts, Inc. 401
Wallaby Boomerangs Canada 5258
Warm Fuzzy Toys 5644
Watchitude 2075
Water Sports, LLC 5222
We the Smart Finger Puppet 4869J
Wellrich Canada 4214
WeLoveFine 4979
Wenzhou Hualong Amusement Toys Co., Ltd. 2978
Weplay/Kiddie's Paradise Inc. 5544
Westminster, Inc. 1527
WhatNot Toys 5761
Whiffer Sniffers 447
White Mountain Puzzles 2719
White Wizard Games LLC 6453
Whole Wide World Toys, Inc. 4869L
Wholesale Gaming (Hills) 4955
Whombatz LLC 2154
Wicked Cool Toys 751
Wildlife Artists, Inc. 4412
William Mark Corp. 5802
William Randall Publishing 5752
Winfun USA, LLC 5515
Winland/Teamson 5518
Winnie Connie Co. Ltd (U.S.A.) 5174
Winning Moves Inc. 225
Winning Solutions, Inc. 6309
Wits Games 6365
Wizhead - 3D Head Puzzle 6446
WMI Designs 5360
Woma Toys Manufacturer 6079
Women In Toys, Licensing and Entertainment (WIT) 5301
Wonder Crew 5956
Wonder Forge 2403
Wonder Workshop 3154
Wonderhood Toys 5958
Wood Expressions Games 341
Woodi USA, Inc. 5713
Wooky Entertainment Inc. 2949
WordTeasers 5936
World Tech Toys 3127
World Trade Jewelers 4220
WorldWise Imports 136
Worx Toys Inc. 5720
WOW! Stuff 2D05
Wowopolis LLC 5949
WowWee USA, Inc. 3135
Wrebbit Puzzles, Inc. 6355
Write Brain World 1979
Wuxi YaoBang Printing Co., Ltd 6449
WV Games 6253 Products
Xiamen C & H Import & Export Co., Ltd. 2879
Xiang Jun Toys Co., Ltd. 6081
Xiong Sen Toys Co., Ltd. 6083
Xonex 5880
XTR LLC / OKK Toys 5446
Xtraordin Air Toys 5178
Xtronaut Enterprises Inc 6414
Xyloba (North America) dba Eta Smart 5859 Videos
Y & W International Inc. 5437
Y'all Ball 2189
Yangzhou Kingstone Toys Co., Ltd. 2974
YesAnime, Inc. 5044
YEY Toys 4977
Yikes Twins, LLC 4869Q
YJ (USA) Corp. (Bazoongi Kids) 4417
Yomega Corp. 117
York-Jersey Underwriters, Inc. 5636
Yottoy Productions, Inc. 5533
YOXO 5854
YoYo Factory 5411
YULU International, Ltd. MR-4007
Yvolution USA, Inc 2477
Zazu 5577
Zhangzhou Masetro Arts & Crafts Co., Ltd. 2883
Zhejiang Huangyan Hongxi Gift Factory 5777
Zhejiang Xin Yun Wood Industry Group Co 5481
Zhejiang Zonxie Arts & Crafts Co., Ltd. 2984
Zhongshan Haijilun Cultural & Educational Product Co., Ltd. 2884
Zhoushan E-Ling Trading Co., Ltd. 5260
Zimpli Kids 4611
Zing 1747
ZIPIT USA Inc. 2156
Zobmondo!! Entertainment LLC 140
Zoofy International LLC 5078
Zorbitz 5388
ZURU 2D06, 2D07

Here's another list of toy related companies courtesy of Entertainment Earth's dropdown menu on their website:

3D Lighting Innovations, 4D Cityscape, 4Th Dimension Entertainment, 50 Fifty, Abbyshot, Accoutrements, Accutime, Acme Archives, Activision, Adventure Trading, Aeg, Alter, American Classics, Amok Time, Android Foundry, Anovos, Aoshima, Aquamarine, Aquarius, Arcadia, Arh Studios, Artisan Designs, Artissimo, Asmodee, Atlanta Cutlery Corp, Atlantis Models, Attakus, Aurora, Auto Art, Auto World, Bandai, Bandai Hobby Gunpla, Bandai Shokugan, Bandai Tamashii Nations, Banpresto, Bb Designs, Beast Kingdom, Beat, Beeline Creative, Benelic Limited, Bic Plastics, Bif Bang Pow!, Big Boys Toys, Big Chief Studios, Big Fish Toys, Bioworld, Blackbook Toy, Bleacher Creatures, Body Vibe, Boelter Brands, Bridge Direct, Calhoun Sportswear, Callopie Games, Capcom, Carlisle Company, Catalyst Games, Changes, Chronicle Collectibles, Classic Favorites, Clayz, Cold-Blooded Collectibles, Collecto, Comic Images, Comicave Studios, Commonwealth, Concept One Accessories, Creatureplica, Cryptozoic Entertainment, Cs Moore Studio, Cuddle Barn, Cufflinks Inc, Culturenik, Daiki, Dark Horse, DC Collectibles, DC Comics, De Agostini, Deep Fried Figures, Desperate Enterprises, Diamond Select, Discover With DR. Cool, Disguise, Disney, DK Publishing, Dragon Models, Dragon Toy, Drastic Plastic, Dreamland Toyworks, Dynamite Entertainment, Dynomighty, Dyzplastic, Eaglemoss Publications, Efx Collectibles, Elephant Gun, Elope, EMCE Toys, Enesco, Enterbay, Entertainment Earth, Epic Weapons, Ertl, Esc-Toy Ltd, Evolution Toy, Executive Replicas, Eye 5 Toys, Factory Entertainment, Fantasy Flight Games, Fanwraps, Fascinations, Figures Toy Company, Filmcells LtD., Fine Molds, Fireside Games, First 4 Figures, Fisher-Price, Francisco Herrera, Freeing, Freeze Cmi, F-Toys, Funko, Furuta, Gale Force 9, Gaming Heads, Gann Memorials, Gecco, Geek Toys, Gentle Giant, Gift, Global Design Concepts, Global Holdings, Go Hero, Goldie International, Good Smile Company, Graphitti Designs, Great Eastern Entertainment, Green Ronin, Greenlight Collectibles, Groove Usa, Gund, Han Cholo, Happinet, Happy Well Enterprise, Hasbro, Hasbro Games, Hawk Lindberg, Herocross, High Dream, Hiya Toys, Hn & A Associates, Hobby Stock, Hollywood Collectibles Group, Hot Toys, Hotaling Imports, Iamelemental, Icon Factory, Icon Heroes, Icup, Idw Publishing, Iello, Ikon Collectibles, Image Comics, Impact Merchandising, Incogneato, Indie Boards & Cards, Jada Toys, Jailbreak Toys, Jakks Pacific, Jazwares, Jewelm, Jinx, Joe Books, Junk Food Clothing, Just Funky, Kahootz Toys, Kaitendoh, Kaiyodo, Karisma Toys, Kasual Friday, Keirs Eye, Ken Hsing Toys, Keyscaper, Kiddesigns, Kidrobot, Kinekt Design, Kitsch On The Rocks, Knex, Knucklebonz, Koei Tecmo Games, Kotobukiya, Kurt S. Adler, Lauren Venell, League Of Legends, LEGO, Lionel, Locoape, Looney Labs, Lpgi, M & J Toys, Mad Engine, Madame Alexander, Maikii, Maisto, Mallon Publishing, Marmit, Marshmallow Fun Company, Marvel, Massive Audio, Master Toys, Mattel, Max Factory, McFarlane Toys, Medicom, Mega Giga Omni Corp, Megahouse, Melissa & Doug, Mezco Toyz, Mighty Fine, Mightyprints, Mindstyle, Moebius Models, Mondo, Monogram, Morbid Enterprises, Morphing Mugs, Moulinsart, Multiverse Studio, Munky King, Museum Replicas, Native, Naxos Of America, Neat-Oh!, NECA, Neolev Technologies, New Era Cap Company, Nintendo, Nj Croce, Nkok, Noble Collection, Northstar Games, Northwest Company, October Toys, Orcatoys, Orchid Seed, Ori Toy, Osaka Popstar, Paladone Products, Palm Beach Beaute Llc, Peavey Electronics, Pegasus Hobbies, Penguin Parade, Penguin Random House, Phat! Company, Phicen, Photo File, Planet Replicas, Plasticolor, Plastoy, Plateado, Play Imaginative, Play Visions, Playmates, Playroom Entertainment, Playskool, Plum, Pop Culture Shock Collectibles, Popaganda Industries, Popfun Merchandising, PPW Toys, President Japan, Princess International, Pulchra, Pyramid America, Q-Six Beat, Quantum Mechanix, Quarantine Studios, Ques Q, Reddit, Renegade Game Studios, Revell, Ripper Merchandise, Ripple Junction, Robe Factory, Rock Rebel, Roddenberry, Room Copenhagen, Roommates, Round 2, Round 5, Rovio Entertainment, Royal Bobbles, Rubies, Ruz, Sanei, Santa Cruz Skateboards, Santoki, Schleich, Schylling, Sci-Fi Metropolis, Sd Toys, Sentinel, Shire Post Mint, Silver Buffalo, Sima Enterprises, Skytube, Soft Stuff Creations, Spectre Toys, Spherewerx, Sphero, Spin Master, Spoontiques, Square-Enix, Squid Kids Ink, Squishable, Star Ace, Starfire Prints, Steve Jackson Games, Stone Blade Entertainment, Storm Collectibles, Stronger, Stronger Company, Sun Arrow, Sun-Star, Super7, Surreal Entertainment, Symbiote Studios, Takara Tomy, Taverncraft, Tezuka Productions, The Coop, The Loyal Subjects, The Wand Company, Think Geek, ThreeA, Threezero, Tin Box Company, Tin10 Collectibles, Titan Merchandise, Tmd Holdings, Tokidoki, Tomy, Tonner, Topps, Toy Notch, Toy Vault, Toynami, Trevco, Triad Toys, Trick Or Treat Studios, Triforce, Truforce Collectibles, Tweeterhead, Twilight Creations, Tyotoys, Ud Replicas, Uncle Milton, Underboss, Underground Toys, Unemployed Philosophers Guild, Union Creative, United Cutlery, Usaopoly, Valyrian Steel, Vandor, Vertex, Warm Fuzzy Toys, Warpo Toys, Welly, Welovefine, Westland Giftware, Weta Collectibles, Wicked Cool Toys, Windlass Studios, Wing, Winning Moves, Winning Solutions, Wonderland Toys, X-Plus, Yamato USA, Yes Anime, Zak Designs, Zman Games, and Zvezda Models.

Should this pan out, then He-Man and G.I. Joe can fail together.

Sabrblade wrote:Should this pan out, then He-Man and G.I. Joe can fail together.

What's funny about that is I've been saying for the better part of a decade that Mattel should sell He-Man to Hasbro and Hasbro should sell G.I.Joe to Mattel just to see what the other company can do with the brand. Hasbro getting their hands on Masters of the Universe sounds amazing and the legacy of Barbie should work with G.I. Joe somehow I would think. I have my own theories about what both companies need to do to make the brands mainstream but that's another topic altogether.

Looking at the list, DC collectibles and Hot Toys don't make a lot of figures. Not every store carries McFarlane or NECA figures either. I've never heard of most of the other companies before