Transformers Prime: No more First Edition toys!

Well *that* seemed like a waste of money. Create the molds and do a half-assed release, only to release the main line with shitty, different molds? I... don't get it. Here's hoping they revisit that Powerizer Prime mold.

I'm happy I managed to assure at least the optimus, bulkhead and cliffjumper FE, which I did after seeing the fugly CJ version of the Prime - RID line... don't know about the others, meaning stars, arcee and bbb but don't care that much 'bout them loke in these others, not by now anyways.

Never saw Prime, CJ, or Bulkhead,,,,,,, go figure on that.

headsortails wrote:Never saw Prime, CJ, or Bulkhead,,,,,,, go figure on that.

They were only released in Canada =/

Yay, glad I managed to grab hold of Starscream!

Need to find out what happened to Optimus..

wow. I can't understand this at all. When you release a toy line, I expect to see the market saturated. To walk out and be able to find the toys at Wal Mart, Target, TRU.

These... I never saw them in my STATE. Really puzzled at the half-@$$ed release, and that they'd end the run and move to the other inferior molds almost immediately.

germismith wrote:Well *that* seemed like a waste of money. Create the molds and do a half-assed release, only to release the main line with shitty, different molds? I... don't get it. Here's hoping they revisit that Powerizer Prime mold.

It's the store's fault, not Hasbro. Hasbro has the figures on offer for retailers, but if retailers don't buy their stock... well, you saw what happened.

So what dose this mean for the people who pre ordered the voyagers.

What the hell? So the Voyagers and the Deluxes we never got aren't coming to the US?

Let me rephrase that a little for everyone to understand:

The First Edition toys have stopped shipping from Hasbro

From now on, there will be only leftover stock. However, that doesn't leave behind the possibility of repaints of FE molds.

oh of course not. ass hats. well, guess im going BBTS. thanks for nothing stupid toys r us. im happy i got arcee, bumblebee and starscream from HTS

JelZe GoldRabbit wrote:

germismith wrote:Well *that* seemed like a waste of money. Create the molds and do a half-assed release, only to release the main line with shitty, different molds? I... don't get it. Here's hoping they revisit that Powerizer Prime mold.

It's the store's fault, not Hasbro. Hasbro has the figures on offer for retailers, but if retailers don't buy their stock... well, you saw what happened.

I'm not sure about that, the first wave flew off the shelves at my TRU. They never got anything beyond that and now the shelves are pretty bare.

Hasbro needs to learn about a thing called supply and demand. Instead they create demand for something good and supply crap instead.

I shouldn't be surprised by this at all, but I am. Why would they make it only a limited release and only release 3 figures in the U.S.? I saw Bumblebee and Arcee at my TRU and they were gone the nect day and I haven't seen them since. It's insanely dissappointing. I will continue to watch the cartoon but I have to say I won't be picking up the toys now. Hasbro gets a big Eff-u on this one from me.

OMG, I may have to !@%* RAAAAGE if I can't get that Vehicon.

Hasbro always does crap like this. Last year it was reveal the shield and generations later waves. I don't care about these toys anyway; but it's so typical of hasbro to do something like this. I have bought enough of their toys to know they will all get remolded. Don't belive me look at the classics lines and the marvel universe lines. I mean really did you ever find wreck-gar( I got a couple I'll sell ya in about 6 months LOL)? No? well you'll settle for junkion when you see him huh? This is why Iv'e all but givin up collecting. It has to be really good for me to buy it. Or really rare. I drove everywhere lookin for rts toy and after months decided to get them from bbts. I bet they will have them only at a marked up price. Like $17 for a guy whose 12 at retail. It is cheaper though. when you factor in gas and insanity just get it from there

My reaction:

Seriously Hasbro, prepare to see me leave your customer base. If DOTM and Prime:RID is the final destination of TF toys, I want nothing to do with them.
Crappy, gimmicky, undersized, under-engineered scheisse.

I had a feeling this would be the case as soon as I saw the first 'main line' (Powerizers, RID etc.) figures previewed.

I believe the First Editions were marketed for us collectors (especially in Japan, given the paint apps etc.) and to get the kiddies ready for the upcoming TF:Prime toys.

I'm glad I pre-ordered every First Edition figure (Hasbro AND Takara) on BBTS from the beginning (Takara ones already in hand of course) as I had suspicions we might not see these molds/color schemes again.

Maybe down the road Has/Tak will do a second wave of these (with all the molds available in Japan released in the US) for us collectors, but that will probably only be a trickle through store exclusive editions (TRU, Wal-Mart, Target etc.) which means they may be hard to track down.

Well, I wont be buying the sub standard Prime RID line and I cant find First Edition figures at an acceptable price. So looks like my money will be going on third party figures. Nice going Hasbro.

I can see it, morons around a table rubbing their hands together thinking that they came up with a killer strategy to get us to buy their stuff and all they manage to do is piss us off.

Does that mean First Edition Toys that were released in Canada like the Entertainment pack, Cliffjumper and the voyagers will NOT get a US release? That's a bit off if you ask me.

So... the FE figures were teasers to the main line... and the FE figures thus far have been superior to each new mold released for the main line.. Oh that just makes sense...

Teaser fail.

Ravage XK wrote:Well, I wont be buying the sub standard Prime RID line and I cant find First Edition figures at an acceptable price. So looks like my money will be going on third party figures.

This.
I don't buy online....so it looks like I'll just pick up what at can at botcon. Somebot's gonna be making cash on these figures....

I also don't get the sort of partway run on these figures. So, less of us get them, or we spend more money on them, leaving less money for other stuff. In the end, it doesn't seem like anybody's winning / except the folks selling them for jacked up prices in the future.

This is ridiculous. F*** you Hasbro.

Everything RID is so ugly and inferior to the FE versions.

I'm on the "give all my bot money to third party" train. Guess I'm getting Hercules after all!

That was a dick move hasbro. What about bulkhead?

Shit... So much for exchanging the factory defect Bumblebee that I bought for another one.

The pin that holds the windshield in place was pushed through the plastic..

Hasbro just said goodbye to my money.

Great, it's Animated all over again, except worse. They should at least sell them on HTS. What's the point of having an online store if nothing's ever stocked?

This whole line has me pissed off. From the poor distribution to the forever long wait, I'm already tired of them.

They might as well have sent us all personal "F**k you" letters. Hasbro has done allot of things, but this may be the most retarded thing they've done since I joined Seibertron.

What about the preorders through BBTS? Well, they haven't let me know it isn't happening yet. There will be much sorrow and pissed offedness if they do.

Well dangit man! I was really really hoping that the "First Edition" figures were exactly what we would be getting once the Prime figures had hit mass retail. It's kinda misleading when you "tease" us with such really well designed figures...but instead we get shrunken down, gimmick laden, and much less intricately detailed figures.

This isn't what we want, Hasbro. We don't want an Optimus Prime who's arms magically glow. We don't want automorph features and mech-tech shoved into figures where it isn't necessary.

We simply want more of the screen accurate and well enginerred figures JUST like the ones from the "First Edition" release. As a matter of fact...why don't you fine folks at Hasbro re-release the "First Edition" figures because in many places, like where I live, for example, I had to drive 75 miles out of the way to Birmingham, AL because that's where the closest Toys R Us is to me. The local Wal-Mart's and Target's never restock their shelves with new product. Closest stores to me are still COVERED in old Dark of the Moon crap.

So, Hasbro, if you're listening...please...PLEASE...re-release the First Edition figures! I've only managed to find one T_T

This is incredibly odd.

I had my girlfriend run the DPCI for the Entertainment Pack and she said it's active, but not on their planogram, yet. She did say that other stores may carry it because it's an active item and is ready for release. Some stores will carry certain items, while others won't.

So Target, as far as she and I know, are supposed to be carrying the E.P, whenever it's released to them. Plus, it has US packaging with The Hub sticker on it, I know, I imported the Canadian release, which is the US release.

The E.P. also has an active SKN in TRU computers, they've yet to receive it in stores.

So, apparently there are some TFP First Edition toys still available, but who knows who will get them?

EDIT: Looks like I'll have to import the Vehicon, too. Dang it. I don't want to pay import prices and I know the PRID version is more show accurate, but I want to complete the F.E. set before I get into PRID, too much. If I do.

Only promising figures so far are Voyager Megatron, Deluxes Wheeljack and Soundwave.

Requiem Prime wrote:What about the preorders through BBTS? Well, they haven't let me know it isn't happening yet. There will be much sorrow and pissed offedness if they do.

yea. This is what i want to know can anyone shine some light on this?

Hasbro,you don't really have that many fans right now and with what you're doing,not only will those fans hate you,they will leave you penniless especially with your frivolous spending.Seriously,entire toylines aren't cheap. Cancelling one to make room for another won't get you more sales.

This is how Hasbro drives demand for product. You either (literally) buy into it...or you don't.

*cough* Windcharger *cough*

this does seem quite stupid. did Hasbro US promote someone from their European division or something?

Xephon0930 wrote:Hasbro,you don't really have that many fans right now and with what you're doing,not only will those fans hate you,they will leave you penniless especially with your frivolous spending.Seriously,entire toylines aren't cheap. Cancelling one to make room for another won't get you more sales.

Kids are going to nag their parents to buy ANY Transformer, they're not going to care about the quality.

ahhhh serious fans, you make me lol.

Mr_Wayne wrote:

Requiem Prime wrote:What about the preorders through BBTS? Well, they haven't let me know it isn't happening yet. There will be much sorrow and pissed offedness if they do.

yea. This is what i want to know can anyone shine some light on this?

I have the same thing with Toyz and Gamez (in the UK), just sent them an e-mail about it.

I also would love to know what is up pre-orders from BBTS. I had a gut feeling this might happen so I ordered an entire 1.5 case....Ones of each of each for me to rip open and then ones to keep back for my son. I hate it when they do crap like this.

Again,proof that toys from the 80s and 90s are still the shit. Quality is highly lacking nowadays.

craggy wrote:this does seem quite stupid. did Hasbro US promote someone from their European division or something?

That made me lol hard!!!

I hope my preorder for he four FE Deluxes are safe...

Xephon0930 wrote:Again,proof that toys from the 80s and 90s are still the shit. Quality is highly lacking nowadays.

That's not really relevant, we're complaining that they aren't releasing them not that the quality is lacking.

Hi to all seibertron members, i did not post anything so far but i´m a really long time reader of this great, in fact the best TF site around.

I could not believe this news post about the TF Prime FP Toys. I also have the complete Line up on pre-order from BBTS and i really hope Hasbro does not f*** this up. At least Takara did put them out complete.

What do you all think, will the BBTS pre-order stand or fall?? I mailed them about a week ago asking for more Vehicons and the Hasbro Toys. And they aswered that the Hasbro toys will come this month, january. A few days left by now.

(Forgive my english, i´m a "foreign" user from germany and i will happily post some more info as soon as i have found the introduction section)

Xephon0930 wrote:Again,proof that toys from the 80s and 90s are still the shit. Quality is highly lacking nowadays.

*sighs*

Not true, at least not entirely.

90's toys suffered, greatly, from GPS, which affected big, important pieces of the toyline.

I'd say the quality has come up some.

Va'al wrote:

Mr_Wayne wrote:

Requiem Prime wrote:What about the preorders through BBTS? Well, they haven't let me know it isn't happening yet. There will be much sorrow and pissed offedness if they do.

yea. This is what i want to know can anyone shine some light on this?

I have the same thing with Toyz and Gamez (in the UK), just sent them an e-mail about it.

Bbts has never let me down. But i would still like to know for sure i am still going to be able to receive my figures from them. If not looks like ill be hitting ebay. I've waited to long not to get my hands on these voyagers

Don't really know why anyone is freaking out. You can easily get these on ebay for jacked up prices. I mean Cliffjumper is only going for around $40 and Vehicon is a very conservative $60-70.

In all seriousness Hasbro and TRU did seem to slap everyone in the face, especially considering these were meant for collectors and we know they read the forums. They really need to adjust the meaning of a wave when it comes to a promotion with such a limited release.

I think they just got a new bong in the meeting room and have been spending more time with that than thinking of ways to make loyal customers happy.

Considering I dont get The Hub, havent really been watching Prime, the toys were the only thing I was looking forward to. And now this crap. WTF?

Just means I will have more money for GI Joe, Thundercats, and 360 games.


But what I really want to know is where the hell is Season 3 of Animated?

I have to admit that I don't see a valid reason to blame Hasbro. The one thing that sticks in my mind from the last podcast is mention of how much it costs to develop a mold in the first place. Hasbro has obviously developed the mold and produced it in numbers, so it makes no sense that they would be the ones to prevent them hitting U.S. retail.

Hasbro can't force a retailer to sell their figures, and from a retailers perspective I can see why the First Editions might not be too attractive. An entire line that offers only 8 figures for a limited time until they are replaced in short order by the main RiD line which everyone knew was coming and would contain a good variety of figures. Hasbro only need to distribute their goods to a handful of the retailer's distribution centres. It's then their job to distribute them to the hundreds, if not thousands of stores across the nation, where they would most likely sit taking up peg/shelf space. The First Edition deluxe wave 1 figures were the smallest, cheapest and contained the most well-known characters. I'd say you were lucky to get them as it is.

The only way I think Hasbro can be held accountable is for putting these figures in a line of their own. Sticking to the original plan and integrating them with the Generations line would've avoided this problem.

DISCHARGE wrote:Don't really know why anyone is freaking out. You can easily get these on ebay for jacked up prices. I mean Cliffjumper is only going for around $40 and Vehicon is a very conservative $60-70.

In all seriousness Hasbro and TRU did seem to slap everyone in the face, especially considering these were meant for collectors and we know they read the forums. They really need to adjust the meaning of a wave when it comes to a promotion with such a limited release.

I think they just got a new bong in the meeting room and have been spending more time with that than thinking of ways to make loyal customers happy.

Wait, did you just say "a very conservative $60-$70" in reference to a $12 toy?

When was perspective so hopelessly lost?

Sodan-1 wrote:I have to admit that I don't see a valid reason to blame Hasbro. The one thing that sticks in my mind from the last podcast is mention of how much it costs to develop a mold in the first place. Hasbro has obviously developed the mold and produced it in numbers, so it makes no sense that they would be the ones to prevent them hitting U.S. retail.

Hasbro can't force a retailer to sell their figures, and from a retailers perspective I can see why the First Editions might not be too attractive. An entire line that offers only 8 figures for a limited time until they are replaced in short order by the main RiD line which everyone knew was coming and would contain a good variety of figures. Hasbro only need to distribute their goods to a handful of the retailer's distribution centres. It's then their job to distribute them to the hundreds, if not thousands of stores across the nation, where they would most likely sit taking up peg/shelf space. The First Edition deluxe wave 1 figures were the smallest, cheapest and contained the most well-known characters. I'd say you were lucky to get them as it is.

The only way I think Hasbro can be held accountable is for putting these figures in a line of their own. Sticking to the original plan and integrating them with the Generations line would've avoided this problem.

If it was solely the retailers fault for not wanting to run a lot of them, could Hasbro not just sell them on Hasbro Toyshop? They aren't, and so they get my rage and not my money.