TheVerge.com wrote:The toymaker is no doubt worried that the name could be confused with that of its Transformers franchise, not to mention Optimus Prime, the lead protagonist of the animation and film series... though we're not quite sure how a robot that transforms into a semi truck could be confused with a tablet and detachable keyboard. Perhaps Hasbro is worried that tablet buyers might see it as a licensed product.
This is such as asinine comment to me. You mean to tell me that if a company released a computer type product called the Chevrolet Corvette or the General Motors Silverado or something like that that it could get away with that because they're "not quite sure how an automobile that people can drive could be confused with a tablet and detachable keyboard"? I don't fully understand all of the legal ramifications of all of this and I understand that the words "transformer" and "prime" are general use words which might complicate this. However, "corvette" is also a common use word (it's a type of warship) though I'm assuming most people think of the car first and foremost. I think the word "transformer" and "prime" used in conjunction together should signify a violation. Used separately, no, but used together, I think the malicious intent is clear and its usage would severely dilute and adversely affect one of Hasbro's flagship characters.
Current Want List:
Beast Wars Returns Strika, Sixknight (stickers or replacement), Browning, Dai Atlas, Guard City, Battle Gaia, Marlboro Wheeljack, and more!