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HASBRO New CEO looking to go beyond toys

Posted by First Gen May 23, 2008 at 3:18pm CDT 26,130 views
The Associated Press is reporting that with his assumption of the Chief Executive Officer position for HASBRO Inc., Brian Goldner is looking to move HASBRO beyond just toy manufacturing. Mr. Goldner believes that the company must look past traditional business and look into more avenues of creation.

Mr. Goldner stated this about current HASBRO products: "What does that look like as an online game? Can that be a cell phone game? Should that be a TV show? Can that be a movie? That's the way we're thinking about our brands today and our strategy for the company."

What could this mean for the future of TRANSFORMERS? We've seen video games and the long awaited live action movie. Could this bring about an online game to the likeness of monster hits such as 'World of Warcraft' or "Everquest'? Could we see a Generation 1 revamp with the new Classics and Universe lines playing the parts? Only time will tell us what plans Mr. Goldner has for HASBRO and its creations.

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Re: HASBRO New CEO looking to go beyond toys (view post)
Comment by Sabrblade May 23, 2008
This guy thinks BIG. I like it.
Re: HASBRO New CEO looking to go beyond toys (view post)
Comment by NuclearConvoy May 23, 2008
I see a My Little Pony MMO in our future :P
Re: HASBRO New CEO looking to go beyond toys (view post)
Comment by primeoptimus May 23, 2008
i read somewhere that at a convention somewhere, they were giving out non-transforming bumblebee and barricade avatars for world of warcraft. then i also read that you could change it somehow to make it transformable.
Re: HASBRO New CEO looking to go beyond toys (view post)
Comment by artoni May 23, 2008
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