Okayyyyyy...I'll go out on a limb and guess it's a revamp of Pepsimaster Optimus Prime with fewer calories.

If this is the last Bay film, then this could be Hasbro getting ready for a re-boot.

Dr. Obvious here! Anyone think it has anything to do with a little saying you may or may not have heard, something along the lines of "Until all are One"?

My guess is all the 'bots together at the end of TF3.

I say One is a place were we can watch all things Transformers from Past Shows such as Generation 1 to the newest ones such as Animated and the 2 liv action movies.

Sort of an Application to be used on Iphones or Ipades or any kind of those devices.

Think of One as a Hub were you can watch Transformers any time anywhere.

Unknown how they charge One or if you have to pay to see each show like 1.99 per show or something like that.