The Energon Pub

News Credits: 5749 · by **El Duque** » Mon Jun 11, 2012 3:43 pm

Hasbro has issued the following press release regarding their presence at tomorrow's 2012 International Licensing Expo in Las Vegas:

June 11, 2012

Hasbro Film, Television Programming and Licensed Merchandise Driving Global Retail Growth

LAS VEGAS--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) is set to arrive at the 2012 International Licensing Expo in Las Vegas on June 12 to showcase its global mega brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY, PLAYSKOOL and G.I. JOE. Ranked as a top 10 global licensor based on annual retail sales, Hasbro is continuing to expand its worldwide licensing programs, invest in resources and talent and generate incremental revenues from merchandise, digital gaming, box office and television programming.

"Hasbro continues to accelerate its retail footprint based on highly innovative and on-trend licensed merchandise and supporting programs that resonate with today's global consumer," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. "Our track record and relationships with retailers and licensees worldwide has positioned the company to become the preeminent provider of immersive lifestyle brand experiences for the entire family."

This year's show lineup underscores Hasbro's global momentum at retail through key licensing categories including apparel, publishing, consumer electronics, digital gaming, home, food, and toys. Brands such as BATTLESHIP, TRANSFORMERS, MY LITTLE PONY and LITTLEST PET SHOP are also anchored by major motion picture releases as well as hit television programming created by Hasbro Studios and broadcast on more than 30 networks in more than 160 countries.

TRANSFORMERS
Hasbro's iconic TRANSFORMERS brand has become one of the most successful entertainment franchises of the 21st century and features the heroic AUTOBOTS and the villainous DECEPTICONS engaged in an epic battle on multiple story telling platforms including film, television, digital gaming, publishing and theme parks. Hasbro provides its broad TRANSFORMERS fan base with high value, age-appropriate merchandise including digital gaming, toys, apparel, sporting goods and more.

MY LITTLE PONY
The MY LITTLE PONY franchise continues to be a worldwide favorite with fans of all ages, largely fueled by the global popularity of the MY LITTLE PONY: FRIENDSHIP IS MAGIC animated series which airs in more than 160 countries and is also available on iTunes as well as Netflix. The extensive merchandising program reaches across all major categories including apparel, publishing, toys and accessories.

LITTLEST PET SHOP
Ranked as one of the toy industry's top brands for girls as well as one of the hottest lifestyle properties, the demand for LITTLEST PET SHOP remains strong in 2012 with licensed products in more than 20 categories, including apparel, accessories, publishing and domestics. The momentum will continue to roll throughout the year as tween girls eagerly await the launch of the new Hasbro Studio animated comedy series that centers on the life of a fun-loving, human character, Blythe and the adventures of the pets that she cares for at the LITTLEST PET SHOP. The series is slated to premiere later this year in the U.S., with expected international expansion to follow.

NERF
Hasbro continues to expand its NERF franchise through targeted social media campaigns, cutting-edge technology and captivating competitive events. With more than 60 licensees signed on, the No. 1 blaster property will expand its presence in a host of licensing categories, including sporting goods, electronics, accessories and apparel. The NERF brand provides fans with the ultimate in exciting, high-action gear for competitive play with key collaborations such as the Nike and NBA All-Star Kevin Durant program, as well as the edgy fashion statements created by Second Chance and No Fear in Europe.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved

HAS-LIC

News Credits: 8 · by **Megatron Wolf** » Mon Jun 11, 2012 4:24 pm

nice to see GIJOE mentioned at least once there, i think hasbro forgets that they own that franchise sometimes.

by **Rated X** » Mon Jun 11, 2012 6:46 pm

And the TFP/FOC monopoly begins...

Classics collectors find a 2nd hobby because youre going to save alot of money this year.

News Credits: 4 · by **King Kuuga** » Mon Jun 11, 2012 8:44 pm

How is Monopoly a "brand", pray tell?

News Credits: 5 · by **5150 Cruiser** » Mon Jun 11, 2012 9:08 pm

That Bot wrote:How is Monopoly a "brand", pray tell?

I believe there talking about the game as the own the license to the game.

by **TimothyR** » Mon Jun 11, 2012 9:54 pm

Rated X wrote:And the TFP/FOC monopoly begins...

Classics collectors find a 2nd hobby because youre going to save alot of money this year.

good. let them save money.. or hell, find a new number 1 hobby. if you're ONLY going to collect
"classic" type figures, what's the point of being a fan in the first place? you get a few toys a year.. nothing to go along with those toys (no tv, no movie, no game) .. it just seems a little stupid to limit yourself to collecting just one style of something.

oh well.

by **r3devi7** » Mon Jun 11, 2012 11:47 pm

TimothyR wrote:
Rated X wrote:And the TFP/FOC monopoly begins...

Classics collectors find a 2nd hobby because youre going to save alot of money this year.

good. let them save money.. or hell, find a new number 1 hobby. if you're ONLY going to collect
"classic" type figures, what's the point of being a fan in the first place? you get a few toys a year.. nothing to go along with those toys (no tv, no movie, no game) .. it just seems a little stupid to limit yourself to collecting just one style of something.

oh well.

by **Cobalt Prime** » Tue Jun 12, 2012 12:21 am

Did they REALLY say "high value"?

I haven't see high value since AEC. These overpriced, fragile, undersized, virtually paint-less offerings of today cannot be classified as such by anyone other than the corporate spin doctors who wrote that hyperbole-laced blather-fest.

by **YoungPrime** » Tue Jun 12, 2012 2:57 pm

r3devi7 wrote:
TimothyR wrote:
Rated X wrote:And the TFP/FOC monopoly begins...

Classics collectors find a 2nd hobby because youre going to save alot of money this year.

good. let them save money.. or hell, find a new number 1 hobby. if you're ONLY going to collect
"classic" type figures, what's the point of being a fan in the first place? you get a few toys a year.. nothing to go along with those toys (no tv, no movie, no game) .. it just seems a little stupid to limit yourself to collecting just one style of something.

oh well.

Who are you to tell people what to do with their time and money? What do I look like buying something that I feel is not at the level of the line I've been collecting since "07"? "Stupid" my friend is collecting any and everything just because it has a Transformers logo on it but have fun with that. Despite your thoughtless remarks, the Fall Of Cybertron game and the IDW comics will suffice plenty until retail does release figures that are worth while.

by **YoungPrime** » Tue Jun 12, 2012 3:03 pm

Rated X wrote:And the TFP/FOC monopoly begins...

Classics collectors find a 2nd hobby because youre going to save alot of money this year.

I now it blows....

But I am looking forward to FOC Shockwave. And although FOC Bruticus looks rather crappy combined I still may buy the Combaticons to display in robot form individually. Provided they release the game accurate figures in retail that is...

News Credits: 4 · by **King Kuuga** » Tue Jun 12, 2012 3:26 pm

YoungPrime wrote:Who are you to tell people what to do with their time and money?

"Stupid" my friend is collecting any and everything just because it has a Transformers logo on it but have fun with that.

Contradictory much?

by **Rated X** » Tue Jun 12, 2012 9:30 pm

r3devi7 wrote:
TimothyR wrote:
Rated X wrote:And the TFP/FOC monopoly begins...

Classics collectors find a 2nd hobby because youre going to save alot of money this year.

good. let them save money.. or hell, find a new number 1 hobby. if you're ONLY going to collect
"classic" type figures, what's the point of being a fan in the first place? you get a few toys a year.. nothing to go along with those toys (no tv, no movie, no game) .. it just seems a little stupid to limit yourself to collecting just one style of something.

oh well.

The "classics" lines represent G1 which has a series that consists of 100 episodes and a full length movie. Not to mention the Japanese series which ran until, 1991 I think. Im really not into video games so I could care less about FOC. A few of the figures are cool for a classics shelf if G1 folklore dates the characters back to early Cybertron. TF Prime is a joke. How you gonna have 2 complete seasons with only 7 Autobots, and 10 Decepticons ? I dont expect every character to get a figure, but sheesh why must the artists and writers be so lazy ? After 2 seasons I expect a s**tload of characters.

by **Cobalt Prime** » Thu Jun 14, 2012 8:27 am

Rated X wrote:
r3devi7 wrote:
TimothyR wrote:
Rated X wrote:And the TFP/FOC monopoly begins...

Classics collectors find a 2nd hobby because youre going to save alot of money this year.

good. let them save money.. or hell, find a new number 1 hobby. if you're ONLY going to collect
"classic" type figures, what's the point of being a fan in the first place? you get a few toys a year.. nothing to go along with those toys (no tv, no movie, no game) .. it just seems a little stupid to limit yourself to collecting just one style of something.

oh well.

The "classics" lines represent G1 which has a series that consists of 100 episodes and a full length movie. Not to mention the Japanese series which ran until, 1991 I think. Im really not into video games so I could care less about FOC. A few of the figures are cool for a classics shelf if G1 folklore dates the characters back to early Cybertron. TF Prime is a joke. How you gonna have 2 complete seasons with only 7 Autobots, and 10 Decepticons ? I dont expect every character to get a figure, but sheesh why must the artists and writers be so lazy ? After 2 seasons I expect a s**tload of characters.

I isn't so much the writers or artists who are at fault, but the overall cost. Apparently it costs a butt-load of money to produce a CGI character and incorporate it into the action on screen. That's why I prefer cell animation, as it is less restricted in this way.