I think it would be worth considering here that a few points needs ot be kept in mind.
The economy has been tanking for quite awhile now. With production costs for consumer goods going up and retail spending going down due to incerdible unemployment things like this are an eventual outcome.
The price increase on our beloved Transformers does present the delimma for all of us as to what we buy, how much we buy and if any of us can afford to be completists.
And lets not forget that the holiday sales wars are now over. It's not about making sales as much as it is about the bottom line now.
When you factor all the steps Hasbro goes thru to produce TF's and get them to the retail stores to be sold and the costs involved for the retail stores to have the product to sell us if their is a increase anywhere along the line us consumers are going to get saddlebagged with it. That's the way business is done nowadays.
Personally I see it as our time in the US of paying cheaper prices than other parts of the world is going to possibly go away. I for one will be far more selective about what TF's I get since the cost to have them is now going up. I had no intention of getting the second movie line anyways. But now I simply won't be able to afford to get any of the ROTF line.
We'll all have to see how Hasbro and the retail stores handle any drops in TF sales after the price increases become more widespread.