>
shop.seibertron.com amazon.seibertron.com Facebook Twitter X YouTube Pinterest Instagram Myspace LinkedIn Patreon Podcast RSS
This page runs on affiliate links — your clicks may earn us a few Shanix. Want the full transmission? Roll out to our Affiliate Disclosure.

Interview - Hasbro's CEO Brian Goldner, Talks Brand "Blueprints" With CNBC Squawk Box

There is more to Transformers than movies, cartoons, comics and toys. Discuss anything else Transformers here.

Interview - Hasbro's CEO Brian Goldner, Talks Brand "Blueprints" With CNBC Squawk Box

Postby no-one » Thu Feb 11, 2016 12:16 pm

Seibertronian AzT has alerted us to a CNBC Squawk Box interview with Hasbro's CEO Brain Goldner. During the interview Goldner speaks about Hasbro's brand "blueprints" which are being driven by media properties. To that; Goldner briefly mentions the new Transformers live action movie and speaks of Hasbro's partnership with Backflip Studios, one of the developers of the new mobile game, Transformers: Earth Wars.

Goldner also "squashes" the Hasbro/Mattel merger rumor as "just a rumor".

The video in it's entirety can be watched here.

Remember to keep your browsers pointed to Seibertron.com for the latest in Transformer news, the largest Transformers galleries found on the web and the liveliest Transformers discussion this side of a space bridge.
no-one
Matrix Keeper
Posts: 9520
News Credits: 131
Joined: Tue Oct 16, 2012 3:38 pm

Re: Interview - Hasbro's CEO Brian Goldner, Talks Brand "Blueprints" With CNBC Squawk Box

Postby RAR » Thu Feb 11, 2016 2:01 pm

Hmmm

Being lead around by Media may not always be a great idea - take Full Moon Studios - if they;d known they were going to merchandise the games wouldn't they have designed the characters in a more toy friendly manner.

But the really odd thing is - that Devastation got no toyline at all - they could have done "Something" with it.

You know that if it had been a regular brand not Transformers - it would quite likely have got a figure release via someone like NECA in a style not unlike the Boarderlands toys.

----

I am broadly indifferent about the Live Action Movies - I think like Humans in The Hitch Hikers Guide to the Galaxy they are "Mostly harmless".
And I actively like the fiddly Optimus designs.

They are the sort of thing that the fans of the Movies have more of a regard for them than a good many Transformers fans seem to have so they have their fandom sure - but is it the same fandom a that of Transformers toys I suspect not.

I also think this is exemplified by Rescue Bots - that is a very popular show and the toysline does OK - but many Transformers fans simply ignore it completely it seems.

So I would say that the marketing of Media properties into becoming the toyline basis is a very tricky path to walk on - one you don't want to run on to fast in case you fall flat on your face.

I'm already a tiny bit concerned about the seemingly haphazard regard for the anniversary of Beast wars and The Original Animated Movie.

Takara seems to have acknowledged it - where are Hasbro seems to be well I hate to say it but perhaps "perverting it" is the best description for the likes of Headmaster Blurr as regards any sort of celebration of the Animated Movie's anniversary to date (from Hasbro).

But then Hasbro is nothing but one big Headscratching session for me since AOE's toyline began.
User avatar
RAR
Gestalt
Posts: 2324
News Credits: 11
Joined: Wed Jul 22, 2015 2:01 pm

Re: Interview - Hasbro's CEO Brian Goldner, Talks Brand "Blueprints" With CNBC Squawk Box

Postby Whifflefire » Thu Feb 11, 2016 3:01 pm

Motto: ""From Primus Every Help""
Weapon: Gattling Gun
I saw 'Hasbro' and 'Squawkbox', and my first thought was if we were getting a generations Squawktalk and Beastbox...
Whifflefire
Vehicon
Posts: 396
Joined: Sun Mar 15, 2015 2:24 pm
Alt Mode: Triplechanger_Jet and Car
Strength: 8
Intelligence: 8
Speed: 4
Endurance: 10
Rank: 6
Courage: 7
Firepower: 9
Skill: 9


Return to Transformers General Discussion


[ Incoming message. Source unknown. ] No Signal - Please Stand By [ Click to attempt signal recovery... ]


Transformers and More @ The Seibertron Store

Visit shop.seibertron.com to buy "TRANSFORMERS #21 Cvr G Energon Universe Image Comics 2025 0425IM425 21G Howard"
TRANSFORMERS #21 C ...
Visit shop.seibertron.com to buy "ARMADA GALVATRON Transformers Legacy United Leader Class Hasbro 2024 New"
ARMADA GALVATRON T ...
Visit shop.seibertron.com to buy "REPUGNUS Transformers Cybertron Scout complete + s48r key Hasbro 2006 250427"
REPUGNUS Transform ...
Visit shop.seibertron.com to buy "TIDAL WAVE + Mini-Con RAMJET Transformers Armada Giga-Con complete 2003 250416"
TIDAL WAVE + Mini- ...
Visit shop.seibertron.com to buy "GAME OLDER Transformers BotBots Series 4 Retro Replays 2020 game cartridge"
GAME OLDER Transfo ...
Visit shop.seibertron.com to buy "MX-00 UNICRON + DEAD END Transformers Micron Legends Armada Takara 2003 New"
MX-00 UNICRON + DE ...
Visit shop.seibertron.com to buy "RED ALERT Transformers Cybertron Legends of Cybertron complete 2005 240906A"
RED ALERT Transfor ...
Visit shop.seibertron.com to buy "Transformers Legacy Evolution STRONGARM Deluxe Class RID Universe Hasbro 2023 Ne"
Transformers Legac ...
Visit shop.seibertron.com to buy "SIDE BURN Transformers Legacy United Deluxe Class RID Hasbro 2024 New"
SIDE BURN Transfor ...
Visit shop.seibertron.com to buy "TRANSFORMERS #21 Cvr F Energon Universe Image Comics 2025 0425IM424 21F Howard"
TRANSFORMERS #21 C ...
Visit shop.seibertron.com to buy "ENERGON GALVATRON Transformers Legacy United Core Class Hasbro 2024 New"
ENERGON GALVATRON ...
Visit shop.seibertron.com to buy "THUNDERCRACKER Transformers Cybertron Legends of Cybertron complete 2006 230719A"
THUNDERCRACKER Tra ...
Visit shop.seibertron.com to buy "ARMADA WHEELJACK Transformers Legacy United Deluxe Class Hasbro 2025 New"
ARMADA WHEELJACK T ...
Visit shop.seibertron.com to buy "SIDEWAYS Transformers Cybertron deluxe complete + dj51 key Hasbro 2005 250415"
SIDEWAYS Transform ...
These are affiliate links. We may earn a commission.
Details subject to change. See listing for latest price and availability.

Featured Products on Amazon.com

Buy "Transformers MPM-03 Movie 10th Anniversary Figure Bumblebee" on AMAZON
Buy "Transformers Studio Series Number 14 Voyager Class Autobot Ironhide" on AMAZON
Buy "Transformers: Generations Power of The Primes Quintus Prime Prime Master" on AMAZON
Buy "Transformers Generations Power of The Primes Deluxe Class Sinnertwin" on AMAZON
Buy "Transformers: Generations Power of The Primes Leader Evolution Rodimus Prime" on AMAZON
Buy "Transformers Deluxe 20 Mercenary Action Figure" on AMAZON
Buy "Transformers Power of the Primes Punch-Counterpunch and Prima Prime" on AMAZON
Buy "Cyberverse Warrior Class Megatron" on AMAZON
Buy "Transformers Generations Leader Class Starscream Figure Action Figure" on AMAZON
Buy "Transformers Generations Titans Return Roadburn" on AMAZON
Buy "Transformers Generations Titans Return Voyager Class Optimus Prime and Diac" on AMAZON
Buy "Transformers Cyberverse Ultra Class Starscream" on AMAZON
These are affiliate links. We may earn a commission.
Details subject to change. See listing for latest price and availability.