The Energon Pub

News Credits: 6188 · by **Va'al** » Thu Jul 09, 2015 4:52 am

The next non-SDCC 2015 piece of news comes from TAG Hobby, which shows us a new Hasbro Transformers licensed figure produced by OriToy, which will be launched in grey primer and available at Ani-Com and Games Hong Kong 2015 (24-28 July). Check out some info and the image below!

As the first licensed item by HASBRO, HERO OF STEEL – OPTIMUS PRIME will meet you all at HKACG15. ASIAGOAL is our official distributor and the prototype of this (in Grey primer) will be displayed at their booth (C18-21) in the show.There will be special offer for anyone pre-order this OPTIMUS PRIME at the show. More details will be announced shortly.

by **Razieon** » Thu Jul 09, 2015 5:07 am

Looks great, hope it transforms.

News Credits: 461 · by **mooncake623** » Thu Jul 09, 2015 9:21 am

Looks awesome! Also looks non-transforming... but I'll take the black repaint :grin:

News Credits: 60 · by **fenrir72** » Mon Jul 13, 2015 11:34 pm

http://oritoy.blogspot.hk/2015/07/hero- ... prime.html

Licensed by Hasbro in prototype stages

An upsized, beefier and awesomer take on old OP. Reminds me of his IDW incarnation.But non transformable......Actionmaster on steroids?

@mods, if there's already an article about this, please merge or purge.

News Credits: 6188 · by **Va'al** » Tue Jul 14, 2015 3:29 am

Fellow Seibertronian fenrir72 notified us of an update on the officially licensed OriToys Hero of Steel Optimus Prime we reported on from the Hong Kong Ani-Com - as the company have released a 3D print of the product in its prototype stage on their blog, and which you can check out below! There is still no confirmation as to whether this impressively posable figure will transform, but from the pictures, it seems unlikely at this stage.

With new presentation and super articulations, Hero of steel will be an ultimate collection series of our dream super robots!

HOS 01 - Optimus Prime is the first Hero we bring to you. The preliminary prototype is under motion test and final prototype will see you soon in HKACG 2015!

Displaying and pre-ordering Booth : Asia Goal (Booth C18-21)

News Credits: 3 · by **DedicatedGhostArt** » Tue Jul 14, 2015 4:07 pm

Does this thing transform?

News Credits: 241 · by **Jelze Bunnycat** » Tue Jul 14, 2015 4:32 pm

SillySpringer wrote:Does this thing transform?

*looks in her Crystal Call*

I see a lot of hate in this figure's future...

News Credits: 456 · by **Sabrblade** » Tue Jul 14, 2015 5:43 pm

So, wait, is this the first time a convention exclusive has ever been a completely new mold figure from Hasbro? (Oilmaster's shell was an accessory, and was made by Boss Fight Studios)

News Credits: 241 · by **Jelze Bunnycat** » Tue Jul 14, 2015 6:05 pm

Sabrblade wrote:So, wait, is this the first time a convention exclusive has ever been a completely new mold figure from Hasbro? (Oilmaster's shell was an accessory, and was made by Boss Fight Studios)

Licensed by Hasbro, not made by Hasbro or any affiliate like FunPub. ORITOY is the manufacturer, which makes sense given Hasbro's penchant for outsourcing products only big fans will likely buy.

News Credits: 456 · by **Sabrblade** » Tue Jul 14, 2015 6:07 pm

JelZe GoldRabbit wrote:
Sabrblade wrote:So, wait, is this the first time a convention exclusive has ever been a completely new mold figure from Hasbro? (Oilmaster's shell was an accessory, and was made by Boss Fight Studios)

Licensed by Hasbro, not made by Hasbro. ORITOY is the manufacturer, which makes sense given Hasbro penchant for outsourcing products only big fans will likely buy.

Ah, so it's a similar case to Oilmaster's shell, then.

News Credits: 241 · by **Jelze Bunnycat** » Tue Jul 14, 2015 6:19 pm

Sabrblade wrote:
JelZe GoldRabbit wrote:
Sabrblade wrote:So, wait, is this the first time a convention exclusive has ever been a completely new mold figure from Hasbro? (Oilmaster's shell was an accessory, and was made by Boss Fight Studios)

Licensed by Hasbro, not made by Hasbro. ORITOY is the manufacturer, which makes sense given Hasbro penchant for outsourcing products only big fans will likely buy.
Ah, so it's a similar case to Oilmaster's shell, then.

Yup. Basically when a company has no experience in a certain field or finds the development of a certain product to risky, outsourcing part of it to a different company with more experience in that field is the way to go. Hasbro has plenty of experience in Toys, but for fan-oriented products they turn to companies like FunPub and other manufacturers of such items to mitigate the risk. I do wonder if it was commissioned by Hasbro, or if ORITOY presented the design and asked Hasbro for the license.

News Credits: 461 · by **mooncake623** » Tue Jul 21, 2015 8:26 pm

Site sponsor BBTS just put up pre-orders for the Hero of Steel 01 - Optimus Prime by Ori Toy!

Hero of Steel Optimus Prime is a stylized non transforming figure with over 40 points of articulation. He stands 9 inches tall and will include some die-cast parts. This figure is priced at $139.99. We also have a special version that comes with a mini Megatron pistol priced at $159.99.

You can order yours today at BBTS.

Keep your optics tuned to Seibertron.com for the latest in news and updates!

Like LegendaryAntiHero on Facebook · by **LegendaryAntiHero** » Tue Jul 21, 2015 10:26 pm

Man, that looks awesome. I may like this more than the new Hot Toys Optimus Prime coming out

News Credits: 33 · by **Amelie** » Wed Jul 22, 2015 1:57 am

9 inches. $139.00. Non-transformable.

No.

News Credits: 1 · by **RhA** » Wed Jul 22, 2015 4:55 am

Amelie wrote:9 inches. $139.00. Non-transformable.

No.

This.

Like Cyberstrike on Facebook · by **Cyberstrike** » Wed Jul 22, 2015 8:30 am

$60 MAYBE but at it's current price no way.

News Credits: 6188 · by **Va'al** » Sat Oct 10, 2015 11:41 am

Courtesy of TAG Hobby, we have some new colour images of the officially licensed Ori Toy non-transforming (but fully posable) Hero of Steel Optimus Prime, with a provisional release date of Spring 2016 and the Megatron gun accessory. Check them out below!

PRODUCT SPEC:
- HERO OF STEEL 01 – OPTIMUS PRIME
- Around 23cm tall
- Over 40 points of articulation
- ABS, DIECAST
- 15 years and up
- Suggested Retail Price : HKD 950
- Estimated releasing date : SPRING 2016

News Credits: 1 · by **Lucky Logician** » Sat Oct 10, 2015 11:58 am

He has a certain.... marshmallow look to him. He just seems puffy all over.

http://www.youtube.com/user/Pepsimus · by **Black Bumblebee** » Sat Oct 10, 2015 12:26 pm

Meh. Looks like poo.

by **RAcast** » Sat Oct 10, 2015 12:42 pm

He's got the right proportions to be Gurren Lagann...which works super well for GL, but somewhat less so for Prime. Also, I'm not sure about that head scuplt, a good close up would help.

News Credits: 3 · by **Shockwave7** » Sat Oct 10, 2015 1:09 pm

That figure looks pretty boss... I'm always impressed by strong poseability. It doesn't seem any 'puffier' than the Revoltech figures, and most folks were over the moon about those.

News Credits: 21 · by **dragons** » Sat Oct 10, 2015 1:50 pm

Over priced revotech figure looks like if it transformed may have different response to it

News Credits: 4837 · by **william-james88** » Sat Oct 10, 2015 2:30 pm

Am I the only one who is even more impressed than MP 10 after seeing this? They both look to have as sleek a figure with great articulation. Except one fully transforms.