These figures are part of the most anticipating video game in Transformers history - War For Cybertron!
Both of these figures are in Deluxe Class, and the designs are paying homage to their Generation 1 counterpart - in the Cybertronian forms.
Cybertronian Optimus Prime


Cybertronian Bumblebee


Head over to Optimus Prime's gallery here and Bumblebee's gallery here.