The Energon Pub

[Va'al]

We have seen a lot of this information before, especially directly from the Seibertron.com reporting from Toy Fair 2014 in New York - but now fans in Brazil, thanks to fellow fansite Transformers Dioramas also get their share of the dino/robot cake! Check out below some of the images from the ABRIN/2014 event, featuring most of wave 1 (Deluxe, voyager and Leader class) of the Transformers: Age of Extinction figures and some pretty neat display art - and head here and here for more.

[XDMan]

Same stuff, but at least there aren't many spotlights on the merchandise (as opposed to the European(?) Toy Fair).

[gavinfuzzy]

I just noticed the suggested age on the box is 8+

The toys are much more simplified compared to the past 3 movies... Yet with a higher recommended age. DOTM was 5+

[noctorro]

Brazil, my hope planet. Great they have a toyfair there!

[TheGlynreaper]

I dont understand how hasbro are gearing towards the younger audiences in the age of extinction toyline whilst the film itself is rated 12 a bit illogical if you ask me i wont be getting all the figures straight away anyhow as with my luck theyll go down in price

[mtma]

We have a Toyfair here in Brazil and I DIDN'T KNOW IT? Oh god...

[WiseMan]

Maybe it's just me, but the colors of the toys do not match, in any way, the versions we've seen in the trailers. And I would like them to.

[Jelze Bunnycat]

I dont understand how hasbro are gearing towards the younger audiences in the age of extinction toyline whilst the film itself is rated 12 a bit illogical if you ask me i wont be getting all the figures straight away anyhow as with my luck theyll go down in price

That's why we have comics, my first books, and other types of merchandise.

[Trikeboy]

I dont understand how hasbro are gearing towards the younger audiences in the age of extinction toyline whilst the film itself is rated 12 a bit illogical if you ask me i wont be getting all the figures straight away anyhow as with my luck theyll go down in price

I was 10 when I saw my first 12 rated movie in theaters (Batman Returns). I don't know about US theaters but in the UK, under agers are allowed if accompanied by an adult. Giving this movie a 12 is because it will be loud and, for some younger kids, probably be a bit intense. Death, giants robotic Dinosaurs, explosions etc. it is just a safety net from the studios so parents can't complain.