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IDW Announces Strong Second Quarter Despite Net Losses

Transformers News: IDW Announces Strong Second Quarter Despite Net Losses
Date: Friday, June 19th 2020 1:41am CDT
Categories: Comic Book News, Press Releases, Company News, Book News
Posted by: Emerje | Credit(s): IDW press release

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It's no surprise 2020 hasn't be great for businesses. The comics and publishing industries have been hit especially hard between halted productions, shipping delays, and most retailers only just now starting to come out of quarantine. But despite all of that IDW has announced a strong second quarter to 2020 even with a net loss of $0.04 per share. Revenue dropped to $11.6 million in the second quarter from a first quarter high of $14.1 million, which is no doubt a large drop, but it's a considerable improvement over the 2019 year revenue of $7.8 million.

Much of their growth comes from live action properties like completing production on the first half of season four of Wynonna Earp and Netflix ordering a second season of Locke & Key. They also credit things like puzzles, board games, coloring books and new graphic novels. They were also able to soften the blow of the pandemic through things like Paycheck Protection Program loans amounting to $3.0 million for furloughed employees, the majority of which have returned to work. IDW was also able to do things like focus on "back catalog, digital sales, direct-to-consumer sales, foreign sales, and book market channels" to keep ahead. This is where Transformers would have had the most influence on their revenue despite few titles being mentioned directly in the report.

There's a lot more information at the link above and charts aplenty if you really want to go deep on the details. If you were ever concerned that IDW was in trouble then rest assured that they're doing just fine and more Transformers comics are on the way!

Transformers News: IDW Announces Strong Second Quarter Despite Net Losses

Transformers: Bumblebee Cyberverse Adventures premieres Sunday, March 15 on Cartoon Network

Transformers News: Transformers: Bumblebee Cyberverse Adventures premieres Sunday, March 15 on Cartoon Network
Date: Saturday, March 14th 2020 6:23pm CDT
Categories: Cartoon News, Press Releases, Digital Media News
Posted by: Seibertron | Credit(s): Hasbro

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Views: 67,064

* MEDIA ALERT * MEDIA ALERT * MEDIA ALERT *



UNLOCK THE SECRETS OF CYBERTRON IN SEASON 3 OF CYBERVERSE!

SEASON 3, CALLED 'TRANSFORMERS: BUMBLEBEE CYBERVERSE ADVENTURES' PREMIERES THIS SUNDAY, MARCH 15 ON CARTOON NETWORK

On Sunday, March 15 at 7:00am EST Cartoon Network premieres the third season of the hit TRANSFORMERS animated series, CYBERVERSE. Season three, titled TRANSFORMERS: BUMBLEBEE CYBERVERSE ADVENTURES, introduces new characters including Hammerbyte, Thunderhowl, Wildwheel and Meteorfire, as the war for the Allspark rages on! All new episodes of TRANSFORMERS: BUMBLEBEE CYBERVERSE ADVENTURES will air Sundays, weekly on Cartoon Network.

In the third season of CYBERVERSE, Bumblebee and the Autobots encounter mysterious new threats and unlock the ancient secrets of Cybertron as they continue their adventure to bring their planet back to life. After winning a new battle against the Decepticons, Bumblebee and the Autobots begin to rebuild Cybertron. But things are not what they seem, causing the Autobots and Decepticons to join forces to fight a new enemy. Unlikely alliances will be formed, new legends will be made, and new heroes will emerge as the war for the Allspark comes home.

Launched in 2018, CYBERVERSE follows the ongoing battle between the Autobots and the Decepticons to find the Allspark. It follows Bumblebee, Optimus Prime, Grimlock, Windblade and the larger Autobot team as they work to defeat the menacing Megatron and his team of Decepticons. Click here to watch the official trailer for the third season.

TRANSFORMERS: BUMBLEBEE CYBERVERSE ADVENTURES is produced by Allspark Animation for Cartoon Network.


About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro's iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS as well as premier partner brands. Through its global entertainment studio eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past eight years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).


About Cartoon Network

Cartoon Network is a division of WarnerMedia and the #1 global animated series network, offering the best in original content for kids and families with such hits as Ben 10, Craig of the Creek, Steven Universe, The Amazing World of Gumball, The Powerpuff Girls, and We Bare Bears. Seen in 187 countries, over 450 million homes and in 33 languages, Cartoon Network inspires the next generation of creators and innovators by engaging its audience at the intersection of creativity and technology. Its award-winning pro-social initiatives, Stop Bullying: Speak Up and CN Buddy Network are acknowledged and often used resources for kids and adults looking for tools that can assist in dealing with the ongoing issue of bullying.

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. WarnerMedia is part of AT&T Inc. (NYSE:T).


Toy Fair 2020 Hasbro Investor Preview Event With Info on Transformers Netflix Series

Transformers News: Toy Fair 2020 Hasbro Investor Preview Event With Info on Transformers Netflix Series
Date: Friday, February 21st 2020 11:14pm CST
Categories: Cartoon News, Movie Related News, Toy News, Event News, Game News, Press Releases
Posted by: Stargrave | Credit(s): Hasbro

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Today Hasbro held a preview event for Toy Fair 2020 for their investors. Some of the information was for those in attendance only but the audio and presentation slide show from the event was available for Seibertron. Out of the almost three hour presentation there are a few major points that will interest Transformer fans:

- The new War for Cybertron animated series will finally debut on Netflix this year! A preview was available those in attendance only but is likely to be available for wider audiences tomorrow or soon after Toy Fair.

- Transformers and G.I. Joe media are being handed to company eOne. No clear details on future plans but mention of work on projects for both brands.

- New console game (Switch/VR) titled Transformers: Doom of Cybertron is in the works.


Toy Fair hasn't even started and its cup is already running over. Make sure to stay tuned to Seibertron for all the latest in Toy Fair 2020 Transformers news!

Transformers News: Toy Fair 2020 Hasbro Investor Preview Event With Info on Transformers Netflix Series

Transformers News: Toy Fair 2020 Hasbro Investor Preview Event With Info on Transformers Netflix Series

Transformers News: Toy Fair 2020 Hasbro Investor Preview Event With Info on Transformers Netflix Series

Transformers News: Toy Fair 2020 Hasbro Investor Preview Event With Info on Transformers Netflix Series

Hasbro Pulse Premium Livestreaming From Toyfair 2020 Tomorrow 2 / 22 at 1:30PM Eastern Time

Transformers News: Hasbro Pulse Premium Livestreaming From Toyfair 2020 Tomorrow 2 / 22 at 1:30PM Eastern Time
Date: Friday, February 21st 2020 10:31pm CST
Categories: Toy News, Event News, Press Releases, Company News, Collectables
Posted by: Stargrave | Credit(s): Hasbro Pulse

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Hasbro Pulse is going to be livestreaming from Toyfair 2020 tomorrow, 2/22/20 at 1:30PM Eastern time! This is only available to Pulse Premium members so if you want to sign up now is a great time. For $50.00/year it offers free standard continental U.S. shipping and other perks throughout the year (like early Toyfair reveals). You can head to Hasbro now by clicking HERE. Again, the Entertainment Brand Preview Event Powered by Hasbro Pulse will be livestreaming tomorrow for Hasbro Pulse Premium members through their Facebook page. Stay tuned to Seibertron for the ultimate in Transformers Toyfair news!

Transformers News: Hasbro Pulse Premium Livestreaming From Toyfair 2020 Tomorrow 2/22 at 1:30PM Eastern Time

Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings
Date: Friday, February 21st 2020 10:00pm CST
Categories: Toy News, Event News, Press Releases, Collectables
Posted by: Stargrave | Credit(s): Hasbro

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As part of the Hasbro Toyfair preview press release we have a nice surprise, the reveal of the new Botbots tribes! From Botbots series 5, participating in the Goldrush Games, meet the Frequent Flyers, the Hibotchi Heats, the Cardio Clique, the Party Favors, and Los Deliciosos! And as part of this special unveiling is also the reveal of the series 6 Surprise Inside box sets with Treasure Chest and, yep, Toilet. Read on for the full details and enjoy the images too. As always stay tuned to Seibertron for the ultimate in Transformers news!

BotBots Goldrush Series 5 Tribes

Transformers: BotBots Series 5 Collectible Blind Box Mystery Figure (Ages 5 and Up / Approx. Retail Price: $2.99 / Available: April 1, 2020)
Not long ago, a glowing mist of Energon hit a shopping mall and the ordinary objects inside came to life as little converting TRANSFORMERS robots, called BOTBOTS! Now, BOTBOTS tribes are competing in the Goldrush Games, a competition to see which tribes are the most mischievous! Imagine joining the mad dash to grab the gold by trying to find rare gold trophy bots from the Winner's Circle tribe hidden inside select packs! Who will grab the gold? Hidden inside each TRANSFORMERS BOTBOTS blind box is a little mystery figure with a big personality! Collectable BOTBOTS figures are around 1-inch tall and convert between 2 fun modes—a robot and a random object—in 3 to 5 easy steps! Each blind bag randomly includes 1 of 24 available characters in series 5. Reveal the mystery figure waiting inside! You can collect 60 characters in series 5. Convert and see what bot you got!

Transformers: BotBots Series 5, 5-Pack -- Mystery 2-In-1 Collectible Figures (Ages 5 and Up / Approx. Retail Price: $9.99 / Available: April 1, 2020) Not long ago, a glowing mist of Energon hit a shopping mall and the ordinary objects inside came to life as little converting TRANSFORMERS robots, called BOTBOTS! Now, BOTBOTS tribes are competing in the Goldrush Games, a competition to see which tribes are the most mischievous! Imagine joining the mad dash to grab the gold by trying to find rare gold trophy bots from the Winner's Circle tribe hidden inside select packs! Who will grab the gold? Collectable BOTBOTS figures are around 1-inch tall and convert between 2 fun modes—a robot and a random object—in 3 to 5 easy steps! Each 5-Pack includes 5 BOTBOTS figures: 2 from the themed packs such as the CARDIO CLIQUE, PARTY FAVORS or LOS DELICIOSOS, and 3 from other themed teams. Lots to collect and 1 hidden character to discover inside each pack! Look for other BOTBOTS assortments (each sold separately, subject to availability) to build a collection of BOTBOTS toys to discover, play with, trade, and share! You can collect all 60 characters in series 5. Available at most major toy retailers and on HasbroPulse.com.

Transformers: BotBots Series 5, 8-Pack -- Mystery 2-In-1 Collectible Figures (Ages 5 and Up / Approx. Retail Price: $14.99 / Available: April 1, 2020) Not long ago, a glowing mist of Energon hit a shopping mall and the ordinary objects inside came to life as little converting TRANSFORMERS robots, called BOTBOTS! Now, BOTBOTS tribes are competing in the Goldrush Games, a competition to see which tribes are the most mischievous! Imagine joining the mad dash to grab the gold by trying to find rare gold trophy bots from the Winner's Circle tribe hidden inside select packs! Who will grab the gold? Collectable BOTBOTS figures are around 1-inch tall and convert between 2 fun modes—a robot and a random object—in 3 to 5 easy steps! Each 8-Pack includes 8 BOTBOTS figures: 2 from the themed packs such as the FREQUENT FLYERS and HIBOTCHI HEATS, and 6 from other themed teams. Lots to collect and 1 hidden character to discover inside each pack! Look for other BOTBOTS assortments (each sold separately, subject to availability) to build a collection of BOTBOTS
toys to discover, play with, trade, and share! You can collect all 60 characters in series 5. Available at most major toy retailers and on HasbroPulse.com.


Transformers: BotBots Series 6 Surprise Unboxing: Toilet (Ages 5 and Up / Approx. Retail Price: $19.99 / Available: August 1, 2020) Not long ago, a glowing mist of Energon hit a shopping mall and the ordinary objects inside came to life as little converting TRANSFORMERS robots, called BOTBOTS! Now, BOTBOTS tribes are competing in the Goldrush Games, a competition to see which tribes are the most mischievous! Imagine joining the mad dash to grab the gold by trying to find rare gold trophy bots from the Winner's Circle tribe hidden inside select packs! Who will grab the gold? Collectable BOTBOTS figures are around 1-inch tall and convert between 2 fun modes—a robot and a random object—in 3 to 5 easy steps! This Toilet surprise unboxing pack includes 5 BOTBOTS figures, 1 rare gold BOTBOTS figure, and 4 stickers. Use the plunger accessory to plunge out the 10 surprises inside one at a time. Look for other BOTBOTS assortments (each sold separately, subject to availability) to build a collection of BOTBOTS toys to discover, play with, trade, and share! There are 190 BOTBOTS to collect in 2020, which are available at most major toy retailers and on HasbroPulse.com.

Transformers: BotBots Series 6 Surprise Unboxing: Treasure Chest (Ages 5 and Up / Approx. Retail Price: $19.99 / Available: August 1, 2020) Not long ago, a glowing mist of Energon hit a shopping mall and the ordinary objects inside came to life as little converting TRANSFORMERS robots, called BOTBOTS! Now, BOTBOTS tribes are competing in the Goldrush Games, a competition to see which tribes are the most mischievous! Imagine joining the mad dash to grab the gold by trying to find rare gold trophy bots from the Winner's Circle tribe hidden inside select packs! Who will grab the gold? Collectable BOTBOTS figures are around 1-inch tall and convert between 2 fun modes—a robot and a random object—in 3 to 5 easy steps! This Treasure Chest surprise unboxing pack includes 5 BOTBOTS figures, 1 rare gold BOTBOTS figure, and 4 stickers. Dig through treasure chest to discover the 10 surprises inside. Look for other BOTBOTS assortments (each sold separately, subject to availability) to build a collection of BOTBOTS toys to discover, play with, trade, and share! There are 190 BOTBOTS to collect in 2020, which are available at most major toy retailers and on HasbroPulse.com.


Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

Transformers News: Transformers BotBots Series 5 New Tribes Revealed With Surprise Unboxings

My Little Pony / Transformers 4-issue mini-series launches weekly in May 2020

Transformers News: My Little Pony / Transformers 4-issue mini-series launches weekly in May 2020
Date: Thursday, February 6th 2020 12:47pm CST
Categories: Comic Book News, Press Releases
Posted by: Seibertron | Credit(s): IDW Publishing

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Hot on the heels about news regarding a My Little Pony / Transformers crossover graphic novel called "Friendship in Disguise", we find out from our friends at IDW Publishing, that the graphic novel will be released earlier this year as individual issues available weekly in May 2020. Here's the press release from IDW ...

IDW Publishing wrote:A May 2020 Four-Week Crossover Event!

SAN DIEGO, CA (February 6, 2020) – When the Mane Six gallop alongside Autobots in battle, the forces of villainy stand no chance! IDW Publishing (OTCQX: IDWM), under license by Hasbro, Inc. (NASDAQ: HAS), welcomes comic fans of all ages to enjoy the wildest crossover of Hasbro creations ever: MY LITTLE PONY / TRANSFORMERS, a four-issue miniseries shipping weekly in May!

In MY LITTLE PONY / TRANSFORMERS, the scheming Queen Chrysalis casts a spell in search of changeling allies, but accidentally interferes with a distant Cybertronian Spacebridge… and brings the Autobots and Decepticons to Equestria! As the dust settles, it's up to Twilight Sparkle, Optimus Prime, and others to overcome the menace of malevolent magic and machinery!

MY LITTLE PONY / TRANSFORMERS assembles an all-star team of comic creators for this mind-blowing series: writers James Asmus, Ian Flynn, and Sam Maggs, and artists Casey W. Coller, Jack Lawrence, Sara Pitre-Durocher, Priscilla Tramontano, and Tony Fleecs (who also provides cover artwork for the entirety of the series).

Transformers News: My Little Pony / Transformers 4-issue mini-series launches weekly in May 2020
Transformers News: My Little Pony / Transformers 4-issue mini-series launches weekly in May 2020


"The writing I've gotten to do individually for MY LITTLE PONY and TRANSFORMERS have already proven to be some of the most fun I've had in my career, so it's pure joy to play them off each other," says Asmus. "We're making a wild mash-up unlike anything else in your comic collection. You basically owe it to yourself and your future happiness to get a copy!"

"It's been a delightful challenge finding common threads between the ponies and bots. It's certainly a fun and unique opportunity," says Flynn. "I hope fans of both franchises can come together and enjoy this."

"MY LITTLE PONY and TRANSFORMERS are two of my all-time favorite universes. Having written for them both previously, the idea of bringing the citizens of Equestria and Cybertron together is incredibly exciting," says Maggs.


"Teaming TRANSFORMERS and MY LITTLE PONY has been a dream we've had for a long time," says IDW Editor-In-Chief John Barber. "We're all really excited to see this mashup of characters by a mashup of creators who are honoring the legacy of both universes… and doing it in the most bonkers, fun way imaginable!"

For information on how to acquire copies of MY LITTLE PONY / TRANSFORMERS, please contact Seibertron.com about how to pre-order this product, or contact your local comic shop, or visit http://www.comicshoplocator.com to find a store near you.

Transformers News: My Little Pony / Transformers 4-issue mini-series launches weekly in May 2020

2019 Transformers Hall of Fame Winners Announced

Transformers News: 2019 Transformers Hall of Fame Winners Announced
Date: Friday, December 20th 2019 7:21pm CST
Categories: Event News, Press Releases, Contests
Posted by: D-Maximal_Primal | Credit(s): Transformers Facebook Page

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Views: 47,607

Thanks to a heads up from Seibertronian sabrblade, we have news that the winners of the 2019 Hall of Fame fan vote have been announced!

The winner this year for the new character induction is the purple and black seeker himself, Skywarp! Skywarp originated from the first wave of the 1984 toyline, cartoon, and comics, and many fell in love with his teleporting capabilities. And it would seem that his teleporting abilities finally got him into the hall of fame.

And the winner of this year's toy induction is the Titan himself, Omega Supreme! Omega has been on the market now for around 2 months, and has proven to be a very popular Titan, with many considering him to be the best Titan we have gotten so far. This titanic monosyllabic character made his way into our hearts, and how so has his toy.

So what do you think of these results? Was this the result you had hoped for? Let us know what you think in the comments section below!

Transformers News: 2019 Transformers Hall of Fame Winners Announced

Haslab Unicron Behind the Artist Marcelo Matere Poster Official Video on YouTube

Transformers News: Haslab Unicron Behind the Artist Marcelo Matere Poster Official Video on YouTube
Date: Friday, September 20th 2019 10:32pm CDT
Categories: Cartoon News, Movie Related News, Toy News, Press Releases, Collectables
Posted by: Stargrave | Credit(s): Transformers Official on Youtube

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Views: 65,758

Transformers News: Haslab Unicron Behind the Artist Marcelo Matere Poster Official Video on YouTube

Thanks to an update from the Transformers Official YouTube page we have a cool Friday treat for you disciples of Unicron out there. In this short video you get to see the breakdowns and making-of the official poster for the HasLab Unicron project done by none other than Marcelo Matere!

Here's the word from Hasbro on Unicron:
"UNICRON stands alone as the most menacing figure in TRANSFORMERS lore, capable of devouring entire worlds and civilizations. He debuted in the 1986 film Transformers: The Movie and his insatiable appetite nearly brought the entire universe to its knees. But his legacy transcends both space and time.

The gigantic UNICRON would be the largest TRANSFORMERS figure ever created, taking the title from the previous record-holder, FORTRESS MAXIMUS. Artists and designers from Takara Tomy and Hasbro are working to capture the intricate details and features of the relentless Chaos Bringer to make this the most accurate UNICRON fans have ever seen.

In his immense robot mode, this version of UNICRON is over 27” tall and has more than 50 points of articulation. Includes fine pose-ability, such as movable eyes, fingers, mouth, and even teeth. He converts into a terrifying planet mode that is a stunning 30” in diameter. The planet mode features the iconic planet-eating jaws, geared to open so UNICRON can devour unassuming worlds. The planet mode also features a series of posable planetary rings. Comes with a stand for posing both planet & robot mode."





Unicron is on his way to our planet as we speak Seibertronians! Only the combined power of our fandom united can convert this planetary threat into a child sized toy ready to dominate our collections. Till all are one!

If you haven't backed this project yet there's still time but not much - just click HERE to head to Hasbro Pulse and put in your order for Unicron today!
If Unicron does not meet the 8,000 backers needed HE WILL NOT BE MADE!

Enjoy the view and as always stay tuned to Seibertron for the ultimate in Transformers news!

Robert Axelrod, voice of RiD 2001 Movor, has passed away

Transformers News: Robert Axelrod, voice of RiD 2001 Movor, has passed away
Date: Monday, September 9th 2019 11:04am CDT
Categories: Cartoon News, Movie Related News, Press Releases, People News
Posted by: Stargrave | Credit(s): Sabrblade at Seibertron

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Views: 43,874

Mere days after the previous news of the sudden passing of voice actor Michael Lindsay comes the unfortunate news of voice actor Robert Axelrod having passed away yesterday, September 7, 2019, at the age of 70. This news comes to us from Facebook of Mobile Monicker Productions, who represented Axelrod for his many convention appearances. Axelrod is best known for having provided the voices of Lord Zedd, Finster, and other monsters on Power Rangers, as well as several English dub anime voice roles, such as Wizardmon, Vademon, Armadillomon, Ankylomon, and Shakkoumon (w/ Dave Mallow) on Digimon, and Rico on Robotech. He also voiced Marvel Comics character Microchip in the Punisher episodes of Spider-Man: The Animated Series, and appeared in live action on an episode of Family Matters where he played a Paul McCartney lookalike.

For Transformers, he was the voice of Movor in the 2001 Transformers: Robots in Disguise cartoon. One of the Decepticon Commandos, Movor was the space shuttle member who could form an arm or leg for the combiner Ruination. He was also one of the very few Commandos to star in his own spotlight episode, "Attack from Outer Space", which had the misfortune of being one of the three episodes that was banned from ever airing on TV in the United States due to sensitivities from the September 11 attacks in 2001.

Rest in peace, Mr. Axelrod. Your performances were a treasure to behold.

Transformers News: Re: Robert Axelrod, voice of RiD 2001 Movor, has passed away

New Article from Hasbro Explaining the New Military Insignias in Transformers Siege

Transformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers Siege
Date: Thursday, September 5th 2019 7:31pm CDT
Categories: Toy News, Press Releases
Posted by: william-james88 | Credit(s): Hasbro Pulse

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Views: 51,280

Thanks to Seibertron's TF-fan kev777, we learnt of a post by Hasbro where they explained in great detail the story behind the military insignias on the Transformers Siege packaging. You can read it fully below!

THE STORY BEHIND THE TRANSFORMERS WFC MILITARY INSIGNIAS: REVEALED

There's more to the War for Cybertron: Siege line than the amazing figures. There's also the three-dimensional characters these figures represent, each with their own backstories and roles to play. One way we tell these stories is through a character's military ranking, represented by a military insignia unique to the character. Have you figured out the ranking system yet? Transformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers SiegeTransformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers Siege

Yeah. We see you. We keep up on the comments sections of this and other fan sites. We know a lot of you didn't necessarily need this key, but as we were developing this system, we sure did. It was an important tool for organizing the system and giving all of us working on the project the guidelines needed to build an insignia for any character. It was actually all a bit of a process, and we thought it would be fun to tell you a bit about that process.

 
Where Did We Start ?


It started with a thought: In times of war, armies establish a clear chain of command, and the Autobots and Decepticons would be no different. Despite the chaos of brutal battles, some sort of organization would be established. They would need a way to indicate who's in charge. Sure, as such a key figure, everyone would know Optimus Prime is the General of the Autobot army, but where does Ironhide rank? Does he outrank Prowl? Would Starscream be Megatron's second-in-command during the war? Or would that come later? And what kind of role would they all play within their armies?Transformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers Siege

STARSCREAM: Still working his way up the ranks until he ultimately ascends to leader of the Decepticons…or tries to, anyway.

And then a bunch of us got in a room and geeked-out together about how this all would work. What could we create to deepen the story for fans? And how could we convey key pieces of a character's story through a single graphic? The answer was a military insignia that represented 3 things: Division, Unit, and Rank. But when determining these classifications for each character there were a few things we had to consider.

 
Assigning rankings to soldiers in the war for Cybertron: 3 key things we had to consider


First, these aren’t the Autobots and Decepticons we know. Their insignias needed to represent these characters during the War for Cybertron, long before becoming the larger-than-life heroes and villains we know them to be today. We had to think about where these characters are at the beginning of this chapter. War changes people robots. The Division, Unit, and Rank for some of these characters would be drastically different and not necessarily reflect who they will eventually become. There are characters that haven’t quite yet established themselves or haven’t yet moved into a field they will enter later. And so, all of that needed to be seeded in their insignias.

Transformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers Siege

Believe it or not his overly cautious nature and dedication to safety makes him an effective medic in the War for Cybertron, though he does tend to over-diagnose patients. Just to be safe.

Second, what are the divisions and units that would naturally form during a raging civil war on an alien planet populated by giant converting robots? We had to take into account the nature of this particular war and the means with which our characters are fighting it. And at the same time we needed to think about who these characters are, their various alt modes, what their strengths and expertise are at this moment in time.

Third, how might the Autobots and Decepticons name these classifications differently? Would the Decepticons classifications sound a bit more sinister? Would they call a unit Black Ops where the Autobots would call it Special Ops? And, what would be the same regardless of faction?

When considering Engineering as an army unit, it worked well for the Autobots, but it didn't quite fit for the Decepticons. We pictured Shockwave in his lab, his one eye glowing with menacing genius, creating brutal, highly potent, and twisted weapons for the Decepticon army. Then thought, nope, that's not Engineering, that's Applied Sciences, a much more ambiguously ominous name you’d find within a military industrial complex like the one operated by the Decepticons.

Transformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers Siege

Transformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers Siege

Engineering VS. Applied Sciences


Designing Cybertronian Military Insignias: Considerations and Challenges


Naming conventions alone were not enough to show how the Autobots and Decepticons would approach military rankings differently, we needed to do so graphically, as well. Not only did we want the Decepticon graphics to look a little more threatening, we also wanted them to look more militarized. Most of the Decepticons originate from the military and defense forces of Cybertron, while the Autobots originate from the labor forces and civilian population. We knew we wanted the iconography to be reflective of that history.

You can see how the negative space within the Decepticon graphics is tighter and the angles are sharper, creating more intricate designs and a sense that you don't want to mess with these guys. The Autobot graphics are blockier with softer edges and angles. This, along with a more open use of the negative space evokes a greater sense of approachability and a certain gritty scrappiness when compared to the Decepticon graphics.

Transformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers Siege

Fun fact: We didn’t initially design the insignias to be specifically Autobot or Decepticon. We started with a bunch of sketches of what Cybertronian military insignias could look like. Then we chose our top 2. From there we decided which felt more Autobot and which felt more Decepticon. Once we determined that, we were able to evolve the designs to emphasize the differences between the two factions.Transformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers SiegeTransformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers Siege

Early sketches. Here are concept options 7 and 9 that would then become the basis for the Autobot and Decepticon insignias

One of the biggest challenges when designing these was how to symbolically convey through iconography to our human fans what the pieces of these Cybertronian military insignias represent without them looking at all human. Our first tries looked very human. It took some time, but eventually we were able to identify symbols that suggest meaning humans can understand, but look and feel like they were developed on the planet Cybertron by warring alien robot armies. We tried to focus on universal (in the most literal sense of the word) symbols, so things like weaponry and spaceship icons were fair game.


Transformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers SiegeTransformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers Siege

Here are some earlier insignia concepts before they were finalized. Not our human-looking outtakes, but you can see how certain elements changed and evolved before we landed on final designs.

Another challenge was how do we make this system infinite? We needed to establish these pieces of the puzzle in a way that could be built on and expanded as the world expands. A modular system where every piece needed to be interchangeable and our representations of those pieces needed to be easily built upon and adapted.

Look at Rank, for example. The lowest rank is represented by the simplest design, then becomes more complex for higher ranks. Initially, we didn’t have the Specialist rank, it was added after we had already established the system. Because of the modular nature of the system, it was easier to adapt and repurpose graphic elements used in other ranks in a way that would represent the new Specialist rank according to the rules we established.

Transformers News: New Article from Hasbro Explaining the New Military Insignias in Transformers Siege
What it all came down to


Ultimately, every decision we made came down to what felt right. If it felt true to the story, true to the character, true to the tone, true to everything we know about Transformers -- then that's what it had to be. And we loved every minute of it. It was so fun to go in and really geek-out. We hope you enjoyed it, too.

 

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Transformers Podcast: Twincast / Podcast #254 - Redlining Sixth
Twincast / Podcast #254:
"Redlining Sixth"
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Posted: Sunday, July 5th, 2020

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