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Machinima begins process of closing down
Posted by Emerje
Feb 5, 2019 at 10:44pm CST
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Apparently this has been a long time in coming. In 2016 Machinima was bought by Warner Bros. Digital Networks which was in turn bought by AT&T in 2018. This past December AT&T began a restructuring process that reorganized many of their media outlets under their own Otter Media (Crunchyroll, VRV, Rooster Teeth, Fullscreen Media, Gunpowder & Sky, and Hello Sunshine) while Machinima is being absorbed into Fullscreen. As a result 81 of Machinima's 100 employees have been laid off as part of an overall 10% reduction in AT&T staff.
Fullscreen calls their work "high-intensity marketing for the social-first generation" which probably does describe the Transformers Prime Wars animations fairly accurately. Most likely once they've ironed out new license agreements we'll see Machinima's videos return online in one way or another, but for now everything is up in the air. Whether or not we see a War for Cybertron animated trilogy has yet to be seen.
So what do you think? Is this a crushing blow to Transformers animations or no great loss in disposable media? Sound off in the Energon Pub forums below!
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Re: Machinima begins process of closing down
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Comment by Colt
Feb 5, 2019
Sad to hear about this. Hope those people who lost their jobs are able to find new ones soon.
Re: Machinima begins process of closing down
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Comment by Nemesis Maximo
Feb 5, 2019
I figured something like this was coming after they privatized all their YouTube videos.
Re: Machinima begins process of closing down
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Comment by Sarahthecutevixen
Mar 8, 2019