New Hasbro Trademark Filed: HASCON

New Hasbro Trademark Filed: HASCON

Monday, April 18th, 2016 9:39am CDT

Categories: Event News, Rumors, Company News
Posted by: Va'al   Views: 36,320

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We know that Hasbro definitely has plans for its various brands and franchises, even now that some of its clubs (e.g. FunPub/TFCC) or lines (e.g. GI Joe) are no longer active in their current incarnation. The fandom(s) has/have been speculating about what the future of events such as BotCon might be - and it looks like there might be a hint, courtesy of Twincaster xRotorstormx, in HASCON.

Hasbro has just registered the trademark, and has included the following in its description.

Organizing and conducting conventions, exhibitions, fan clubs and gatherings for entertainment purposes and in the fields of toys, animation, comic books, fantasy, gaming, popular culture, science fiction, television and film


What do make of this? Is it related to the future of brand events? Might we be seeing a crossover event for the bigger entertainment brands? Let us know in the Energon Pub!

Credit(s): Hasbro


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Re: New Hasbro Trademark Filed: HASCON (1782299)
Posted by Sabrblade on April 18th, 2016 @ 9:58am CDT
Welp, if this is to be BotCon's replacement, I guess we can say farewell to all the non-Hasbro/Takara robot toys in the dealer room.

By which I mean those made by other official companies like Bandai and such.
Re: New Hasbro Trademark Filed: HASCON (1782303)
Posted by Deadput on April 18th, 2016 @ 10:06am CDT
But can I Hascon?



I'll leave now...

Lol nope!
Re: New Hasbro Trademark Filed: HASCON (1782316)
Posted by william-james88 on April 18th, 2016 @ 11:16am CDT
Sabrblade wrote:Welp, if this is to be BotCon's replacement, I guess we can say farewell to all the non-Hasbro/Takara robot toys in the dealer room.

By which I mean those made by other official companies like Bandai and such.


Thats if there is a dealer room.
Re: New Hasbro Trademark Filed: HASCON (1782323)
Posted by leokearon on April 18th, 2016 @ 11:31am CDT
What a horrible name,
Re: New Hasbro Trademark Filed: HASCON (1782325)
Posted by Sabrblade on April 18th, 2016 @ 11:35am CDT
william-james88 wrote:
Sabrblade wrote:Welp, if this is to be BotCon's replacement, I guess we can say farewell to all the non-Hasbro/Takara robot toys in the dealer room.

By which I mean those made by other official companies like Bandai and such.


Thats if there is a dealer room.
Image
Re: New Hasbro Trademark Filed: HASCON (1782332)
Posted by william-james88 on April 18th, 2016 @ 11:59am CDT
Sabrblade wrote:
william-james88 wrote:
Sabrblade wrote:Welp, if this is to be BotCon's replacement, I guess we can say farewell to all the non-Hasbro/Takara robot toys in the dealer room.

By which I mean those made by other official companies like Bandai and such.


Thats if there is a dealer room.
Image


I am pretty sure there wont be. This is an inhouse event and those dont have dealer rooms, instead they have exhibitors. Cinemacon is like that and so is Star Wars celebration. You dont have dealers, but exhibitors like Lego, in this case it would be Mega Blocks, or Paramount or any bunch of ancillary companies trying to promote things. Like T-short companies showing new styles using their licenses.

But I dont see how thats a bad thing, every city has their own toy show now full of dealers and they can get their transformers buying fix there. So the actual transformers show can be an event in itself where you go to enjoy yourself and have fun with their activities rather than doing some shopping you can do at any other show (like TF Con). And it helps to regulate what will be on the show floor.

If they will have dealers to this event, I will be more surprized than if they dont.
Re: New Hasbro Trademark Filed: HASCON (1782335)
Posted by Wolfman Jake on April 18th, 2016 @ 12:04pm CDT
I'm sad that the BotCon name may just fall by the wayside now. It was so simple, yet clever, not only describing a "RoBOT CONvention" in short, but also doubling as a portmanteau of AutoBOT :BOT: and DeceptiCON :CON: .
Re: New Hasbro Trademark Filed: HASCON (1782340)
Posted by Optimizzy on April 18th, 2016 @ 12:16pm CDT
well now I wish I went to what will probably be the last Botcon :(
Re: New Hasbro Trademark Filed: HASCON (1782380)
Posted by Emerje on April 18th, 2016 @ 2:23pm CDT
It's entirely possible this isn't a convention, this is the name of an organizer. This could be Hasbro's in-house company that puts the conventions and clubs together, like how Fun Publications did BotCon and TCC. The scope of the description goes much further than just a convention.

Emerje
Re: New Hasbro Trademark Filed: HASCON (1782383)
Posted by Mindmaster on April 18th, 2016 @ 2:30pm CDT
Emerje wrote:It's entirely possible this isn't a convention, this is the name of an organizer. This could be Hasbro's in-house company that puts the conventions and clubs together, like how Fun Publications did BotCon and TCC. The scope of the description goes much further than just a convention.

Emerje


-breathes sigh of relief-*

*If this proves to be true, at least.
Re: New Hasbro Trademark Filed: HASCON (1782389)
Posted by Va'al on April 18th, 2016 @ 2:36pm CDT
Emerje wrote:It's entirely possible this isn't a convention, this is the name of an organizer. This could be Hasbro's in-house company that puts the conventions and clubs together, like how Fun Publications did BotCon and TCC. The scope of the description goes much further than just a convention.

Emerje



Yep yep, good note to point out!
Re: New Hasbro Trademark Filed: HASCON (1782489)
Posted by DanaCornZine on April 18th, 2016 @ 7:38pm CDT
The rumor around Botcon was that it was going to be more geared toward the movies from here on out. I have no proof of this other than hearsay. I'll wait and see a load of announcements about it before I go. I was just fortunate that it was in my city this year.
Re: New Hasbro Trademark Filed: HASCON (1782703)
Posted by OptimalOptimus2 on April 19th, 2016 @ 2:30pm CDT
Well, everyone is not happy about this. :lol:
Re: New Hasbro Trademark Filed: HASCON (1784004)
Posted by RAR on April 24th, 2016 @ 9:00pm CDT
I suppose it's to much to think that Hasbro UK are anywhere near capable of running a UK version of such a convention and not making a complete hash of it.

But maybe if they rotate it into another Sci-Fi convention that might work for the UK market.

As if they do their own conventions then there seems like at least some small chance they might got a bit more International than before at some point.

--

I miss Gi Joe though - I was just thinking that the other day - how much fun it was until it ended up just repeating itself endlessly instead of striving onwards into the future - that was why the brand was enjoyable to me new team members and new Cobra Soldiers - and the sort of stopped doing that - some might even say that Hasbro do the same thing with Star Wars and Transformers too these days.

There is only so many Kylo Ren figures or Bunmblebees a person needs really.

The only downside to this is I ask myself what did I like more Botcon toys or SDCC/NYCC toys and in most cases it was the Botcon stuff I preferred.

I always wonder if they might try to Hype Movie stuff regardless of the fan interest or lack of it in the theme for convention toys - especially with such a "General Audience" potential 'in their mind' anyway and the large number of Live Action Movies due and an Animated one as well.
Re: New Hasbro Trademark Filed: HASCON (1789454)
Posted by Va'al on May 13th, 2016 @ 5:40pm CDT
Remember the news we brought you about this infamous HASCON name being trademarked? It appears Hasbro remembered the 'bro' part of their name too, and added another name to the bank: Hasbrocon. Once more under the identification of "Organizing and conducting conventions, exhibitions, fan clubs and gatherings for entertainment purposes and in the fields of toys, animation, comic books, fantasy, gaming, popular culture, science fiction, television and film" - do you think this is a step closer to an all-encompassing event, or something different? Leave your opinion in the Energon Pub!

Also, we're looking for more thoughts on a potential Transformers dedicated Collector Club right over here, so make sure to check that out too!

Trademark/Service Mark Application, Principal Register

Serial Number: 87030087
Filing Date: 05/09/2016
To the Commissioner for Trademarks:

MARK: HASBROCON (Standard Characters, see mark)
The literal element of the mark consists of HASBROCON.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Hasbro, Inc., a corporation of Rhode Island, having an address of
1027 Newport Avenue
Pawtucket, Rhode Island 02862
United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 041: Organizing and conducting conventions, exhibitions, fan clubs and gatherings for entertainment purposes and in the fields of toys, animation, comic books, fantasy, gaming, popular culture, science fiction, television and film
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 0742643, 4276019, 4877730, and others.

The applicant's current Correspondence Information:
Hasbro, Inc.
Hasbro, Inc.
1027 Newport Avenue
Pawtucket, Rhode Island 02862
401-727-5530(phone)
401-709-6448(fax)
paul.vanasse@hasbro.com;tracy.valenti@hasbro.com (authorized)
E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant or applicant's attorney at the e-mail address provided above. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in an additional processing fee of $50 per international class of goods/services.

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

The signatory believes that: if the applicant is filing the application under 15 U.S.C. § 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant is using the mark in commerce on or in connection with the goods/services in the application; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e), the applicant is entitled to use the mark in commerce; the applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Paul N. Vanasse/ Date: 05/09/2016
Signatory's Name: Paul N. Vanasse
Signatory's Position: Global Director of IP and Enforcement
RAM Sale Number: 87030087
RAM Accounting Date: 05/10/2016

Serial Number: 87030087
Internet Transmission Date: Mon May 09 17:07:13 EDT 2016
TEAS Stamp: USPTO/BAS-XXX.XX.XX.XX-20160509170713425
776-87030087-55067a1de68684f146a35b23a71
a42cfd4d03e7e971010cd2af225e95499c456-DA
-4042-20160509164814825922
Re: New Hasbro Trademark Filed: HASCON (1789459)
Posted by Mr Skram on May 13th, 2016 @ 6:35pm CDT
That's... not a very good name.

:lol:
Re: New Hasbro Trademark Filed: HASCON (1789542)
Posted by beloth on May 14th, 2016 @ 4:04am CDT
http://www.thehascon.com/

a construction company in Maryland is using that name already....could cause a tussle.
Re: New Hasbro Trademark Filed: HASCON (1789546)
Posted by Va'al on May 14th, 2016 @ 5:07am CDT
beloth wrote:http://www.thehascon.com/

a construction company in Maryland is using that name already....could cause a tussle.


Probably enough difference between Hascon and The Hascon to allow it, but not enough to not justify also registering HasbroCon. :D
Re: New Hasbro Trademark Filed: HASCON (1789574)
Posted by Umbra on May 14th, 2016 @ 9:20am CDT
Certainly reads as HasBroken, right?
Re: New Hasbro Trademark Filed: HASCON (1789753)
Posted by Emerje on May 14th, 2016 @ 10:19pm CDT
Umbra wrote:Certainly reads as HasBroken, right?

I'm sure we'll hear that joke a lot if their first event is a failure.

Still, I wonder if Hasbro's BotCon replacement will share its exclusives with HTS like they do with their SDCC and NYCC exclusives? It makes sense since BotCon has basically always unloaded their remaining exclusives on the club store.

Emerje

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