Transformers
1980-Present - Seed 4
The boys' version of the Cabbage Patch Kids, Transformers set the toy world on its ear in 1984. Anyone and everyone just had to have these "robots in disguise." They could transform into everyday objects, usually vehicles or weapons, and a cartoon series and, eventually, films followed, turning a whole new generation on to these toys.
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My Little Pony
1980-Present - Seed 12
These tiny colorful horses each came with its own unique symbols on its flanks. No one says those symbols were branding, but, c'mon! Poor ponies! Girls didn't seem to mind, though, and for a decade My Little Pony enjoyed great popularity, as did the horses' many accessories (each sold separately).