Cartamundi to Release Interactive Transformer Card Games

Monday, January 13th, 2014 10:20PM CST

Category: Toy News
Posted by: ScoutBumblebee Views: 20,458

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Cartamundi has entered into an agreement with Hasbro under which Cartamundi will manufacture a range of games based on Hasbro’s core franchises, including Transformers. Cartamundi has manufactured a wide array of card games, and looks to expand their lines greatly with the introduction of Hasbro-based card games. This new line of games aims to offer not only the playing card experience, but also an interactive link to smartphones and tablets to allow a whole new playing experience. James Welker, VP of brand licensing and publishing EMEAP at Hasbro says,

We’re entering into an incredibly strong partnership with Cartamundi, bringing together our brands with their great innovation and strength in the industry; we’re really going to create something very new and exciting together

Chris Van Doorslaer, Cartamundi Group CEO, expressed his excitement about the upcoming partnership.

We are very excited to be partnering with Hasbro and combining both our key strengths to bring a new way of playing cards for individuals and families alike. We share a common focus with Hasbro on creating fast, fun, family entertainment.

Something to keep an eye on the coming months, as we may see something from Cartamundi as soon as the UK Toy Fair at the end of this month.

Credit(s): licensing.biz

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Re: Cartamundi to Release Interactive Transformer Card Games (1541738)
Posted by Loyal To The End on January 13th, 2014 @ 10:47pm CST

Oh...Ok....

Re: Cartamundi to Release Interactive Transformer Card Games (1541740)
Posted by Loyal To The End on January 13th, 2014 @ 10:48pm CST

It will probably be based on the new movie

Re: Cartamundi to Release Interactive Transformer Card Games (1541744)
Posted by ScoutBumblebee on January 13th, 2014 @ 10:56pm CST

Loyal To The End wrote:It will probably be based on the new movie

I would say that valid speculation.

Re: Cartamundi to Release Interactive Transformer Card Games (1541880)
Posted by Optimizzy on January 14th, 2014 @ 10:39am CST

I was hoping that this would be a physical version of the Legends card game, using the art used in that. Looks like that is a foolish dream I should discontinue.