First Look at Rise of the Beasts Transforming Bumblebee Mask

I think the mask to bot worked better for Primal than Bee. Regardless, I see the mask is properly transformed this time around, making it not look like a torture device.

These masks are pretty cool, I really like the concept

Emerje wrote:The color layout on Bee is a little weird, probably from favoring the bot mode since it forms his chest. He'd look better with the panel under his eyes in yellow, the space around his "mouth" is supposed be silver. As is he looks like he has a big yellow beard.

It kinda reminds me of Prime Bumblebee's face.

First-Aid wrote:

Sabrblade wrote:

Emerje wrote:The color layout on Bee is a little weird, probably from favoring the bot mode since it forms his chest. He'd look better with the panel under his eyes in yellow, the space around his "mouth" is supposed be silver. As is he looks like he has a big yellow beard.

It kinda reminds me of Prime Bumblebee's face.

That's it! Something was bugging me about this and that is it exactly! There are some strong resemblances to Prime BB.

There should be, Prime BB's face is a streamlined version of Bayverse Bee.

william-james88 wrote:While not major news, these images of the instructions for Transforming Optimus Primal mask do add many new wrinkles to the whole Rise of the Beasts line. We know these transforming masks are already in ports (there is also a Bumblebee one) along with the Smash and Change toys like the upcoming Optimus Prime and yet while both are in the same set of movie listings, the labelling is different. The Smash and Change Rise of the Beasts toys are going to be in Cyberverse packaging, we saw that. And it was confirmed that they were initially supposed to be in Rise of the Beasts packaging. We even had a description of the packaging having a volcano/molten lava theme from those who had seen mock ups. "Rise of the Beasts" is now nowhere to be found on the Cyberverse packaging. However, we have these photos below which are of the instructions that come with the transforming mask and they have the Rise of the Beasts labelling. So will we be getting toys in Cyberverse packaging that have ROTB labelled instructions? Only time will tell but it seems not everything could be stopped and shifted around, making this ROTB toyline rather interesting.

This whole thing is kind of confusing, ROTB doesn't belong in Cyberverse. But If they already printed all the instructions as ROTB, they wouldn't care to redo all of them for Cyberverse

Hellscream9999 wrote:These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

ZeroWolf wrote:

RodimusPrimeUkraine1 wrote:

Hellscream9999 wrote:These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

Until someone puts them on, we'll never know.

I will be that someone!

Sabrblade wrote:

chuckdawg1999 wrote:

ZeroWolf wrote:

RodimusPrimeUkraine1 wrote:

Hellscream9999 wrote:These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

Until someone puts them on, we'll never know.

I will be that someone!

THIS. 100% THIS.

chuckdawg1999 wrote:

First-Aid wrote:

Sabrblade wrote:

chuckdawg1999 wrote:

ZeroWolf wrote:

RodimusPrimeUkraine1 wrote:

Hellscream9999 wrote:These masks are pretty cool, I really like the concept

But think how much it would hurt to wear these!

Until someone puts them on, we'll never know.

I will be that someone!

THIS. 100% THIS.

Yup, that's about right.

No, it's probably worse!

While Hasbro releases cartoon toy lines in many waves to help store shelves stay stocked, like in the first three years of the Cyberverse show/line or the Robots in Disguise show/line, they have front loaded movie lines in the past, both in terms of the amount of product in the first wave and the amount of different toys in the first wave. You can see an example of this below for the Age of Extinction movie line. The pandemic has definitely changed things with disrupting distribution of both movies and their toylines. Hasbro has been burnt in the past with Snake Eyes and it seems the disruption for the Rise of the Beasts Transformers movie has left a real bad taste in their mouth since they had to re-align their distribution approach and keep many toys stored in warehouses.

So, according to an interview with Hasbro’s VP of EMEA and Asia, Marianne James, those big movie lines or big marketing pushes will be distributed in multiple waves instead of a big push to have all classes and many toys available all at once. That will be easier to manage for them. Of course, we are just talking of big movie lines and big marketing pushes for kid targeted toys. This is unrelated to Legacy/Studio Series lines which already adhere to the slow trickle wave model.

Tried and tested models still have their place, especially when you’ve got a Consumer Products program that leans on core pillars like toys and games. What is interesting now is that we can test and learn. Instead of dropping products based on seasons, we’re now looking to where a rollout could be more relevant to a culture in one of our specific markets.

If the content is pushed back and we experience a delay at retail, or there are problems getting product on the water, it’s better to be flexible and have a softer, more phased-out launch instead of using a big, all-encompassing 360 strategy.

This is especially important for Hasbro’s “vault” brands such as Transformers, Peppa Pig, and My Little Pony, which exists in highly competitive toy categories, most notably preschool. To have a major rollout fall flat due to timing problems is not an option, so the company is expanding its arsenal of marketing and engagement tools.

From Kidscreen