Additional information about this press kit: the kit comes in an steel box with a foldout booklet highlighting game features and characters, an "Art of the Apocalypse" book, an "Energon Bar" milk chocolate candy bar, and a Soundwave "Energy" drink.







Here is the text version of what Matt Tieger wrote in this booklet:
Matt Tieger wrote:Fellow Cybertronians,
Ever since releasing War for Cybertron, High Moon Studios has been hard at work creating THE Transformers experience for 2012: Transformers: Fall of Cybertron. The strong early response to our announcement for our new game has been really inspiring to the team, and to say "thanks" we're proud to present you with this early look.
Our team is beyond passionate about Transformers. Our #1 goal for Fall of Cybertron is to continue to expand the richness of the license for our fans and gamers of all types. We're accomplishing our goal through a compelling original story, driven by returning and all-new fan-favorite characters to deliver an epic Transformers gaming experience like never before.
This isn't an Autobot story. This isn't a Decepticon story. This is a Cybertron story, set in the darkest hours of the most legendary rivalry of all time! The Transformers' home world is dying, and players will experience just how desperately each side is fighting to save their home planet Cybertron - and themselves - from extinction.
We can't wait to show you more in 2012, and hope this holds you over in the meantime.
Roll Out!
Matt "Tieg" Tieger
And in case you missed the trailer that debuted last week ...