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Hasbro and Shapeways To Allow Fanmade Licensed Item Printing

Posted by Va'al Aug 26, 2014 at 1:01pm CDT 36,112 views
A small but significant update on the collaboration between Hasbro and 3D printing company Shapeways, thanks to a tip from fellow Seibertron.com user Autobot Genocide. It appears as though the initial licensing agreement worked better than expected, and Makezine reports the new initiative of allowing fan-made material to be designed and printed for a fee - check out more here and below!

Hasbro and Shapeways want you to profit from your fan-made artwork based on Hasbro toys.

The announcement is an expansion of the two companies’ new partnership; last month they launched a joint venture to allow select independent artists to post and sell their My Little Pony creations on their new collaboration site superfanart.com. The companies would split the revenue from art sales based on the kitschy, popular colorful horses.

[...]

"It was clear to me when we were only doing original work that the next big step is derivative work,” says Shapeways’ cofounder and CEO Peter Weijmarshausen, explaining the movement into a new area for the company. He also explains that the project came together relatively quickly, moving forward in just the last few months after some initial discussions with Hasbro at Maker Faire earlier this year. “Hasbro has the attitude to enable rather than disable,” he says.


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Re: Hasbro and Shapeways To Allow Fanmade Licensed Item Printing (view post)
Comment by Flashwave Aug 26, 2014
I was waiting on this to come up. Glad to see its beign handled tastefully,although I imnagine a lot of hurt feelings over raised licensing costs.
Re: Hasbro and Shapeways To Allow Fanmade Licensed Item Printing (view post)
Comment by Convoy Aug 26, 2014
I misread that first line as, 'Hasbro and Shapeways want to profit from your fan-made artwork based on Hasbro toys.' twice!
:ic$:
Re: Hasbro and Shapeways To Allow Fanmade Licensed Item Printing (view post)
Comment by Gallifreyan Autobot Aug 26, 2014
i know this might be a stupid question but would this go for pretty much everything on Creative round up and all of them fanfics? :???: >:oP :oops:
Re: Hasbro and Shapeways To Allow Fanmade Licensed Item Printing (view post)
Comment by Rated X Aug 26, 2014
I was under the assumption that "fan art" was always going to be considered fan art. Honestly I see this business collaboration with Hasbro as a downfall for fans. Expect to see the prices go up on anything that resembles Hasbro IP. Probably to the point where printing a full non assembled figure costs as much as buying a 3rd party figure. And that’s not including the cost of paint plus hours of sanding. In my opinion, Shapways sold out.
Re: Hasbro and Shapeways To Allow Fanmade Licensed Item Printing (view post)
Comment by Va'al Aug 26, 2014
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