HASBRO New CEO looking to go beyond toys
Posted by First Gen
May 23, 2008 at 3:18pm CDT
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Mr. Goldner stated this about current HASBRO products: "What does that look like as an online game? Can that be a cell phone game? Should that be a TV show? Can that be a movie? That's the way we're thinking about our brands today and our strategy for the company."
What could this mean for the future of TRANSFORMERS? We've seen video games and the long awaited live action movie. Could this bring about an online game to the likeness of monster hits such as 'World of Warcraft' or "Everquest'? Could we see a Generation 1 revamp with the new Classics and Universe lines playing the parts? Only time will tell us what plans Mr. Goldner has for HASBRO and its creations.
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Re: HASBRO New CEO looking to go beyond toys
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Comment by Sabrblade
May 23, 2008
This guy thinks BIG. I like it.
Re: HASBRO New CEO looking to go beyond toys
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Comment by NuclearConvoy
May 23, 2008
I see a My Little Pony MMO in our future 
Re: HASBRO New CEO looking to go beyond toys
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Comment by primeoptimus
May 23, 2008
i read somewhere that at a convention somewhere, they were giving out non-transforming bumblebee and barricade avatars for world of warcraft. then i also read that you could change it somehow to make it transformable.
Re: HASBRO New CEO looking to go beyond toys
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DO NOT WANT.
Though to say the obvious, a TF one would be interesting. I don't know how they'd do it, though. With MMOs as they are today, it's not good enough to be as good as WoW - you have to be better, or you've got no hope of creating a niche.
Just look at DDO.
Also, re: Bee & Cade avs for WoW...yyyyyyyyyyyyyyyyyyyeah, probably not.
Comment by artoni
May 23, 2008
NuclearConvoy wrote:I see a My Little Pony MMO in our future
DO NOT WANT.
Though to say the obvious, a TF one would be interesting. I don't know how they'd do it, though. With MMOs as they are today, it's not good enough to be as good as WoW - you have to be better, or you've got no hope of creating a niche.
Just look at DDO.
Also, re: Bee & Cade avs for WoW...yyyyyyyyyyyyyyyyyyyeah, probably not.
Re: HASBRO New CEO looking to go beyond toys
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Comment by Duckietron
May 23, 2008
I think the idea of having a transformer universe seris is awsome. To gather certian bots and cons from different generations or even reverse the roles of Autobots and Decepticons would be facinating.
Re: HASBRO New CEO looking to go beyond toys
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Comment by shortround
May 23, 2008
Well if it is anything like what marvel has planned for there future it will be nothing short of amazing. I really hope they do transformers mmorpg there was mention that one was in develpment by a tokyo game developer but I don't know if anything ever came of that.
Re: HASBRO New CEO looking to go beyond toys
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Comment by Hard Hacker
May 23, 2008
Transformers feminine hygeine products?
Re: HASBRO New CEO looking to go beyond toys
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...I read a fanfic like that once.
Comment by artoni
May 23, 2008
Hard Hacker wrote:Transformers feminine hygeine products?
...I read a fanfic like that once.
Re: HASBRO New CEO looking to go beyond toys
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Comment by Liege Evilmus
May 23, 2008
So,
" ... how can we make more?"
Ok, I get it, makes sence.
I hope they get it right, elaborate on the Music Lable concept. Use smaller digital tech to give us real Real Gears, and so on, with quality and progression...
-Don't just whore out every namesake you have to make more of the same ol shit that gets to old to quick-
Anyone else wanna collect energon cubes with Ms. PotatoeHead on PS3.
Ah well, whatever happens, happens.
" ... how can we make more?"
Ok, I get it, makes sence.
I hope they get it right, elaborate on the Music Lable concept. Use smaller digital tech to give us real Real Gears, and so on, with quality and progression...
-Don't just whore out every namesake you have to make more of the same ol shit that gets to old to quick-
Anyone else wanna collect energon cubes with Ms. PotatoeHead on PS3.
Ah well, whatever happens, happens.
Re: HASBRO New CEO looking to go beyond toys
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Comment by DevastaTTor
May 23, 2008
Well, as a fan AND a stock holder, this really fires me up. I like someone who's excited about pushing the product. Not whoring it out but taking great products and finding great way to market them and make them accessible.
Re: HASBRO New CEO looking to go beyond toys
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Comment by UltraPrimal
May 23, 2008
A G1/Classics/Universe MMO?! By Primus, YES!
Re: HASBRO New CEO looking to go beyond toys
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Comment by T-Macksimus
May 23, 2008
Before they even attempt to pull off a TF MMO they better research the hell out of it, get a ton of fan input and then go back and do it twice more or else they still run the risk of it turning into a TF multiverse of crap. I think the potential is there to create something even better than WoW so long as they dont dive headlong into it and just do it for the sake of dumping it out there. There are some many cool directions they could go with this and the scope could be second only to the Star Wars galaxy if done right.
Same goes with a lot of the other products and since we won't be seeing TF3 until probably 2011 or 2012, there's no excuse for them to not take a little time and care approaching some of these projects.
Same goes with a lot of the other products and since we won't be seeing TF3 until probably 2011 or 2012, there's no excuse for them to not take a little time and care approaching some of these projects.
Re: HASBRO New CEO looking to go beyond toys
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Comment by Shadowman
May 24, 2008
If there is an MMO, there's one rule: It must be Pay-To-Play.
Sounds crazy, right? Wrong! Pay-to-play MMOs tend to be much better than free-to-play MMOs. Remember: that $15~ a month goes to improving and maintaining the game.
Other than that...where can they go beyond toys? They've done TV, comics, books, and movies. To an extent, they've done video games. They've done every major entertainment possibility! (Except radio, but who cares about radio anymore?)
Sounds crazy, right? Wrong! Pay-to-play MMOs tend to be much better than free-to-play MMOs. Remember: that $15~ a month goes to improving and maintaining the game.
Other than that...where can they go beyond toys? They've done TV, comics, books, and movies. To an extent, they've done video games. They've done every major entertainment possibility! (Except radio, but who cares about radio anymore?)
Re: HASBRO New CEO looking to go beyond toys
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The Japanese. And theyve had TF radio stuff.
Comment by NuclearConvoy
May 24, 2008
Shadowman wrote:If there is an MMO, there's one rule: It must be Pay-To-Play.
Sounds crazy, right? Wrong! Pay-to-play MMOs tend to be much better than free-to-play MMOs. Remember: that $15~ a month goes to improving and maintaining the game.
Other than that...where can they go beyond toys? They've done TV, comics, books, and movies. To an extent, they've done video games. They've done every major entertainment possibility! (Except radio, but who cares about radio anymore?)
The Japanese. And theyve had TF radio stuff.
Re: HASBRO New CEO looking to go beyond toys
(view post)
Doesn't Takara have the rights to Transformers in Japan?
And I didn't know they have TFs on radio.
Comment by Shadowman
May 24, 2008
NuclearConvoy wrote:Shadowman wrote:If there is an MMO, there's one rule: It must be Pay-To-Play.
Sounds crazy, right? Wrong! Pay-to-play MMOs tend to be much better than free-to-play MMOs. Remember: that $15~ a month goes to improving and maintaining the game.
Other than that...where can they go beyond toys? They've done TV, comics, books, and movies. To an extent, they've done video games. They've done every major entertainment possibility! (Except radio, but who cares about radio anymore?)
The Japanese. And theyve had TF radio stuff.
Doesn't Takara have the rights to Transformers in Japan?
And I didn't know they have TFs on radio.
Re: HASBRO New CEO looking to go beyond toys
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Yeah, Takara Tomy does the TF stuff in Japan.
The KISS-Player stuff had radio dramas, and I believe there were some G1 era stuff too.
Man, I still need KISS Convoy and Hot Rodimus...
Comment by NuclearConvoy
May 24, 2008
Shadowman wrote:NuclearConvoy wrote:Shadowman wrote:If there is an MMO, there's one rule: It must be Pay-To-Play.
Sounds crazy, right? Wrong! Pay-to-play MMOs tend to be much better than free-to-play MMOs. Remember: that $15~ a month goes to improving and maintaining the game.
Other than that...where can they go beyond toys? They've done TV, comics, books, and movies. To an extent, they've done video games. They've done every major entertainment possibility! (Except radio, but who cares about radio anymore?)
The Japanese. And theyve had TF radio stuff.
Doesn't Takara have the rights to Transformers in Japan?
And I didn't know they have TFs on radio.
Yeah, Takara Tomy does the TF stuff in Japan.
The KISS-Player stuff had radio dramas, and I believe there were some G1 era stuff too.
Man, I still need KISS Convoy and Hot Rodimus...
Re: HASBRO New CEO looking to go beyond toys
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Comment by ***Galvatron***
May 24, 2008
Sounds like some bold plans and I applaud the guy 
for wanting to try new or further options to expand and continue the TF empire.
Hasbro has had some tough times, really tough times over the last few years and the only franchise that has pulled them from the brink of disaster was Transformers.
The 2007 movie reinvigorated them yet again but to be honest if basically all their eggs are in one basket all it will take is a few setbacks either in a total box office flop of a movie and our beloved transformers may end jacking up the prices even further especially on G1 items.
Not every concept will work and there will be a lot of crappy shelf warmers out there but it's a start to something good I hope.
As far as the video game aspect they need to continue those in the way of the Armada game for the PS2 where the environments were huge and free roaming, I am not really interested at all in a turn based TF game where they bounce up and down to simulate movement casting "spell type" of actions against an opponent.
Here's to the continued success of the TF franchise!
for wanting to try new or further options to expand and continue the TF empire.Hasbro has had some tough times, really tough times over the last few years and the only franchise that has pulled them from the brink of disaster was Transformers.
The 2007 movie reinvigorated them yet again but to be honest if basically all their eggs are in one basket all it will take is a few setbacks either in a total box office flop of a movie and our beloved transformers may end jacking up the prices even further especially on G1 items.
Not every concept will work and there will be a lot of crappy shelf warmers out there but it's a start to something good I hope.
As far as the video game aspect they need to continue those in the way of the Armada game for the PS2 where the environments were huge and free roaming, I am not really interested at all in a turn based TF game where they bounce up and down to simulate movement casting "spell type" of actions against an opponent.
Here's to the continued success of the TF franchise!
Re: HASBRO New CEO looking to go beyond toys
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Comment by Autobot Snake Eyes
May 24, 2008
This guy obviously knows how to think outside the box.
I like him.
I like him.
Re: HASBRO New CEO looking to go beyond toys
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Comment by Scaleface
May 24, 2008
Let's see -
Second Life done entirely with virtual Mister Potatoe Heads - Second Potato!
Etch-a-Sketch for the Nintendo Wii
Monopoly The Movie!
Second Life done entirely with virtual Mister Potatoe Heads - Second Potato!
Etch-a-Sketch for the Nintendo Wii
Monopoly The Movie!
Re: HASBRO New CEO looking to go beyond toys
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The third one is real.
Comment by NuclearConvoy
May 24, 2008
Scaleface wrote:Let's see -
Second Life done entirely with virtual Mister Potatoe Heads - Second Potato!
Etch-a-Sketch for the Nintendo Wii
Monopoly The Movie!
The third one is real.
