Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release

Posted by Va'al Feb 2, 2014 at 7:50pm CST 62,999 views

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In the wake of the trailer being released, we just received the following from Hasbro, concernig the availability of the First Edition Optimus Prime figure, which also confirms the May release date for the rest of the line. Read on below!

Hello Transformers Fans!

You just saw the “Transformers: Age of Extinction” Big Game trailer, now own the first figure available from the new movie inspired action figure line from Hasbro exclusively through Amazon.com's Transformers Headquarters shop---the Transformers First Edition Optimus Prime!

HASBRO UNVEILS TRANSFORMERS: AGE OF EXTINCTION FIRST EDITION OPTIMUS PRIME FIGURE
The First Figure Based On Upcoming Movie Available on Amazon Immediately Following Big Game Trailer

PAWTUCKET, R.I. – February 2, 2014 – In celebration of the TRANSFORMERS: AGE OF EXTINCTION Big Game trailer, Hasbro and Amazon have teamed up to offer the first official merchandise inspired by the movie. The “TRANSFORMERS Headquarters Shop” is now live on Amazon.com in the U.S. featuring the first action figure available for purchase from Hasbro’s new TRANSFORMERS: AGE OF EXTINCTION action figure line.

Fans eager to own the first official merchandise inspired by TRANSFORMERS: AGE OF EXTINCTION can now order the TRANSFORMERS FIRST EDITION OPTIMUS PRIME action figure exclusively on Amazon.com before the broader toy line becomes available in May. The TRANSFORMERS FIRST EDITION OPTIMUS PRIME figure converts from robot to vehicle, features all new deco including metallic embellishes, rubber tires and is styled in the character’s new look as he will appear in TRANSFORMERS: AGE OF EXTINCTION. Additional features and accessories include an impressive new sword and shield. The TRANSFORMERS: AGE OF EXTINCTION FIRST EDITION OPTIMUS PRIME figure is also the #14 item in the numbered line of “Thrilling 30” action figures celebrating the 30th anniversary of the TRANSFORMERS brand in 2014. Fans can visit http://www.amazon.com/transformershq now to view and purchase the figure while supplies last.

To keep up with the latest TRANSFORMERS brand news, fans can also visit the TRANSFORMER brand Facebook page at http://www.Facebook.com/TRANSFORMERS.

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Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by Noideaforaname Feb 2, 2014

I was kinda surprised to see Optimus had basically no kibble in the actual movie trailer, given how much his toys have.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by Stryfe Convoy Feb 2, 2014

The trailer was alright, if not like a big run-on sentence. This 'first edition' Prime still looks like poo...

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by Doubledealer93 Feb 2, 2014

nah, still looks like crap.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by welcometothedarksyde Feb 2, 2014

"eager" is a bit of an overstatement

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by Autobot032 Feb 3, 2014

Y'know, for $60.00...they could've chromed all of his gray parts. Would've made the price justifiable. As is, he reeks of knock off. There's a bin at the 99 cent store just waiting for him, only to find out he's a legit product and everyone goes "Whoa. Strange things are afoot at the Circle K."

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by chuckdawg1999 Feb 3, 2014

I can't believe I'm contemplating buying this figure. I kinda like the look of it but would prefer the face plate. DOTM Prime was good and I really liked the Deluxe version. I am intrigued by the 15 steps transformation.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by Autobot032 Feb 3, 2014

There are two things that could possibly sway me to buy this figure:

A good video review with a nice transformation sequence.

&

A sale to clear out the overstock, which Amazon is known to do. A lot.

I won't pay full price for it, no way, no how. Plus, I'd like to see one without chrome. I think plain, painted plastic would work better. As is, this is just bad looking. Even if I could get past the mold, that deco hurts. So bad.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by Sideswipe jr. Feb 3, 2014

Will the people who are constantly b!@#$ing about this optimus please watch this video. The kid rambles of a bit, but he does make some good points.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by User897 Feb 3, 2014

I buy things I have "only" seen pictures of all the time. It's called the Internet, and online shopping.

I have seen more than enough to know I do not want this embarrassment toy. If one comes along that is actually geared at people that don't suffer from the effects of a lobotomy, and it is screen accurate, then I may consider it. It's real easy for me. No matter what character it is supposed to be, if I don't like it, I don't buy it.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by robotmel Feb 4, 2014

Backpack alert!

Those long blue pieces hanging down, you would think they would fold up to cover the tyres, as the tyres look thin enough to fit in, which would help to tidy up the backpack/kibble?

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by njb902 Feb 4, 2014

User897 wrote:I buy things I have "only" seen pictures of all the time. It's called the Internet, and online shopping.

I have seen more than enough to know I do not want this embarrassment toy. If one comes along that is actually geared at people that don't suffer from the effects of a lobotomy, and it is screen accurate, then I may consider it. It's real easy for me. No matter what character it is supposed to be, if I don't like it, I don't buy it.

You should ask your parents for a refund.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by Autobot Joe Feb 4, 2014

Thanks to Seibertron's own gallery, I found who First Edition Prime reminds me of. This is true of the styling (chrome) and simplicity of the figure. Check it out...

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by Sabrblade Feb 4, 2014

Autobot Joe wrote:Thanks to Seibertron's own gallery, I found who First Edition Prime reminds me of. This is true of the styling (chrome) and simplicity of the figure. Check it out...

God Ginrai.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by User897 Feb 6, 2014

I just hope there will be something better than this Lobotomus Prime for us down the road.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by Tsutsukakushi Feb 8, 2014

robotmel wrote:
Backpack alert!

Those long blue pieces hanging down, you would think they would fold up to cover the tyres, as the tyres look thin enough to fit in, which would help to tidy up the backpack/kibble?

Then HasTak would of had to change the 15 steps conversions words to 16 steps. :lol:

Perhaps the Extra conversion step would have made this too complex for HasTak's targeted kids buyers age to play with. :-?

3rd party companies are bound to create a jetpack to fit over the backpack of this toy to make it look better.

My AOE FE Optimus arrived in the mail today. It came in a really narrow short compact brown shipping box. When I saw this,I thought Amazon got my order wrong. Hasbro Also put this toy in a really compact Ultra sized box.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by robotmel Feb 13, 2014

Tsutsukakushi wrote:
robotmel wrote:
Backpack alert!

Those long blue pieces hanging down, you would think they would fold up to cover the tyres, as the tyres look thin enough to fit in, which would help to tidy up the backpack/kibble?

My AOE FE Optimus arrived in the mail today. It came in a really narrow short compact brown shipping box. When I saw this,I thought Amazon got my order wrong. Hasbro Also put this toy in a really compact Ultra sized box.

So do those two hanging pieces fold up then?

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by jaws Feb 21, 2014

I don't know why everybody is bitching about this figure: I just got mine and it kicks ass. I got painted shield and sword.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by skynet1O1 Feb 22, 2014

I can't seem to care enough for the movie toyline to start getting any. This one looks pretty good but that pack is doing too much.

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by LOST Cybertronian Mar 1, 2014

Found this picture on Planet Iacon. A collector took his Optimus apart to yield a robot and vehicle. Shellformer indeed.

1.jpg

Re: Hasbro's Transformers: Age of Extinction First Edition Optimus Prime - Press Release (view post)

Comment by Noideaforaname Mar 1, 2014

Wow.

Guess the Wiki can replace the Shell-former/Kibble page's main pic.

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