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Pre-Orders Open for Holiday Optimus Prime

Posted by Emerje Nov 1, 2022 at 6:10pm CDT 47,175 views
The biggest surprise for many Transformers fans coming out of MCM London Comic Con this past week was the reveal of Holiday Optimus Prime! An entirely new mold that hadn't been leaked before is always welcome as well as the news that the mold would be reused in the future. Pre-orders have now opened at most of our site sponsors as well as Hasbro Pulse which gives us a nice description of the figure. He's priced around $56 and will likely be released in December.

Optimus Prime is rolling through a winter wonderland! Naughty or nice, Optimus Prime is delivering holiday cheer to all sentient beings.

This 7-inch Holiday Optimus Prime action figure features holiday-inspired deco and details, including a Santa Claus Autobot faction logo on the trailer, green-tinted windows, and snow deco details. Comes with candy cane Ion blaster, Matrix of the Holiday Spirit, and truck trailer accessories. Trailer attaches to truck mode and opens to become a battle station.

Includes: Figure, 3 accessories, and instructions.

  • ROLLING THROUGH A WINTER WONDERLAND: Santa looks a little different this year! Naughty or nice, Optimus Prime is delivering holiday cheer to all sentient beings
  • HOLIDAY OPTIMUS PRIME: ‘Tis the season for this 7-inch Holiday Optimus Prime action figure, featuring holiday-inspired deco and details, including a Santa Claus Autobot faction logo on the trailer
  • FESTIVE CONVERSION: Figure converts from robot to licensed Volvo truck mode in 37 steps. Features green-tinted windows and snowy deco details. Open chest to insert Matrix of the Holiday Spirit accessory
  • HOLIDAY-THEMED ACCESSORIES: Comes with candy cane Ion blaster, Matrix of the Holiday Spirit, and truck trailer accessories. Trailer attaches to truck mode and opens to become a battle station
  • SPECIAL SEASONAL PACKAGING: This package will fit right in under the tree! Packaging artwork features festive nods to the holidays. A great gift for kids and adults ages 8 and up!










Pre-Orders Open for Holiday Optimus Prime
Pre-Orders Open for Holiday Optimus Prime
Pre-Orders Open for Holiday Optimus Prime
Pre-Orders Open for Holiday Optimus Prime
Pre-Orders Open for Holiday Optimus Prime
Pre-Orders Open for Holiday Optimus Prime
Pre-Orders Open for Holiday Optimus Prime
Pre-Orders Open for Holiday Optimus Prime
Pre-Orders Open for Holiday Optimus Prime
Pre-Orders Open for Holiday Optimus Prime

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Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by ZeldaTheSwordsman Nov 1, 2022
Am disappointed that they didn't throw in a cheap mini tree and spring for some paint on the trailer interior.

Obvious purchase to make to go with this: One of those tiny strings of battery-powered mini-LED Christmas lights.
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by -Kanrabat- Nov 1, 2022
Emerje wrote:Image


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Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by Lucky Logician Nov 1, 2022
ZeldaTheSwordsman wrote:Obvious purchase to make to go with this: One of those tiny strings of battery-powered mini-LED Christmas lights.
Another obvious purchase is a tiny doll-house sized Santa hat. His paint scheme already looks like the suit, so he must have the hat to complete the ensemble.
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by cloudballoon Nov 1, 2022
Santimus Prime peed his pants. Nice...
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by cloudballoon Nov 1, 2022
-Kanrabat- wrote:
Emerje wrote:Image


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So that's what the Pope meant when he said even nuns watch porn: https://www.bbc.com/news/world-europe-63405119

Listen Hasbro, post-Christmas, you should gather up all the leftovers (esp. from Entertainment Earth, lol) and send all of them to every convents you can mail to. You'll be helping solve the porn watching among them nuns and, you know, as penance for all the greedflation :twisted: sins you dealt us for the last decade...
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by Emerje Nov 1, 2022
cloudballoon wrote:So that's what the Pope meant when he said even nuns watch porn: https://www.bbc.com/news/world-europe-63405119

I mean, they're surrounded by statues and paintings of a naked guy everywhere they look, they need to release that frustration somehow.

Emerje
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by Seibertron Nov 1, 2022
Man, there are so many "G2 Hero Optimus Prime" vibes to this thing from the truck cab to the legs to even the shoulder joints. I wonder if the legs can swap around to give it the G2 Hero Optimus look? If it only had the robot mode windshield style instead of the traditional Optimus Prime windows. And maybe the very distinct head that G2 Hero Optimus Prime had. Hm ...

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Transformers Generation 2 Sureshot Gallery

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Transformers Generation 2 Sureshot Gallery

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Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by Emerje Nov 1, 2022
Seibertron wrote:Man, there are so many "G2 Hero Optimus Prime" vibes to this thing from the truck cab to the legs to even the shoulder joints. I wonder if the legs can swap around to give it the G2 Hero Optimus look? If it only had the robot mode windshield style instead of the traditional Optimus Prime windows. And maybe the very distinct head that G2 Hero Optimus Prime had.

I think it can be done, it would just require knee that can be bent the other way (might even be built into how its assembled) and then it's just as simple and spinning the torso around when transforming.

Emerje
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by LordBludgeon Nov 1, 2022
Pre-ordered mine earlier. I agree with what others are saying about it. Definitely needs a Santa hat to complete the look. It's very clear his robot mode deco is supposed to be Optimus wearing a Santa suit. So why no hat? :(
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by william-james88 Nov 2, 2022
Emerje wrote:So it's a licensed Volvo and that had no effect on the price? It's almost like the Collaborative line is expensive just for the sake of being expensive. :-?


This isn't a collaboration though. Just a licensed leader class product, no different than leader class SS Jetfire or Megatron whch were both licenced by both paramount and their respective vehicle companies (or any deluxe class SS Bumblebee which is priced the same as a legacy deluxe).
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by -Kanrabat- Nov 2, 2022
william-james88 wrote:
Emerje wrote:So it's a licensed Volvo and that had no effect on the price? It's almost like the Collaborative line is expensive just for the sake of being expensive. :-?


This isn't a collaboration though. Just a licensed leader class product, no different than leader class SS Jetfire or Megatron whch were both licenced by both paramount and their respective vehicle companies (or any deluxe class SS Bumblebee which is priced the same as a legacy deluxe).


I'm thankful for that because this here Canadian is tired to be overcharged for these "collab X-Over" toys.
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by Emerje Nov 3, 2022
william-james88 wrote:
Emerje wrote:So it's a licensed Volvo and that had no effect on the price? It's almost like the Collaborative line is expensive just for the sake of being expensive. :-?


This isn't a collaboration though. Just a licensed leader class product, no different than leader class SS Jetfire or Megatron whch were both licenced by both paramount and their respective vehicle companies (or any deluxe class SS Bumblebee which is priced the same as a legacy deluxe).

My point is that people justify the higher price on Collaborative is due to all the licensing involved, but between this figure being standard retail and the Collab Tonka set being priced up despite having no license costs just proves the Collab-tax is real and not based on any extra costs at all. People have also claimed the reason movie toys don't cost more with licensed vehicles is because it's part of their movie contract which is why some get lookalikes instead, but this might upend that.

Emerje
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by cloudballoon Nov 3, 2022
To complicate things further, (not specific to this Santimus Prime) there's also the Exclusive Retailer tax, production volume vs designing cost tax,the target audience size tax and more that needs to be factored into whether a niche product (licensed or not, and whom is the license holder, I bet a Disney/Marvel/DC license cost far more than a car license per figure) is worth its MSRP.

I think most of us don't think of the production cost factor of a TF product that much, but each of us do have a range of acceptable "cost v price" ratio to gauge whether a product is worth it.
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by chuckdawg1999 Nov 3, 2022
Emerje wrote:
william-james88 wrote:
Emerje wrote:So it's a licensed Volvo and that had no effect on the price? It's almost like the Collaborative line is expensive just for the sake of being expensive. :-?


This isn't a collaboration though. Just a licensed leader class product, no different than leader class SS Jetfire or Megatron whch were both licenced by both paramount and their respective vehicle companies (or any deluxe class SS Bumblebee which is priced the same as a legacy deluxe).

My point is that people justify the higher price on Collaborative is due to all the licensing involved, but between this figure being standard retail and the Collab Tonka set being priced up despite having no license costs just proves the Collab-tax is real and not based on any extra costs at all. People have also claimed the reason movie toys don't cost more with licensed vehicles is because it's part of their movie contract which is why some get lookalikes instead, but this might upend that.

Emerje


Maybe Hasbro just hates us all?
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by Burn Nov 3, 2022
I mean if you want a collaborative crossover ... just slap The Colonel's head on there and boom, instant KFC Prime.
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by First-Aid Nov 3, 2022
Burn wrote:I mean if you want a collaborative crossover ... just slap The Colonel's head on there and boom, instant KFC Prime.


This needs to happen.
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by Emerje Nov 3, 2022
cloudballoon wrote:To complicate things further, (not specific to this Santimus Prime) there's also the Exclusive Retailer tax, production volume vs designing cost tax,the target audience size tax and more that needs to be factored into whether a niche product (licensed or not, and whom is the license holder, I bet a Disney/Marvel/DC license cost far more than a car license per figure) is worth its MSRP.

I think most of us don't think of the production cost factor of a TF product that much, but each of us do have a range of acceptable "cost v price" ratio to gauge whether a product is worth it.

I always take production costs into account when talking about prices. Exclusives typically don't cost more than their wide release counterpart, "exclusive" isn't the same as "limited" and can't be used interchangeably (Target will fill two pegs and an endcap with just one exclusive character because they're getting enough to cover other retailers that can't sell them). Target audience for Collaborative is expected to be large as that's the expectation when they're made. And Hasbro doesn't charge higher prices for licensed figures in the 6" lines, be it Marvel Legends, Star Wars Black, or G.I.Joe Classified they're all around the same price.

As far as design costs go they've already cut costs with the majority of figures be based on existing figures. Maverick is the only figure that's a wholly new mold, but that one was always going to get a second run for the sequel. They got away with JP93 being an entirely new mold because they offset it by packing it with another figure that just has a new head.

Emerje
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by D-Maximal_Primal Nov 3, 2022
Holiday Prime looks real nice, I am really digging him. I'm really excited for him
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by cloudballoon Nov 3, 2022
Emerje wrote:I always take production costs into account when talking about prices. Exclusives typically don't cost more than their wide release counterpart, "exclusive" isn't the same as "limited" and can't be used interchangeably (Target will fill two pegs and an endcap with just one exclusive character because they're getting enough to cover other retailers that can't sell them). Target audience for Collaborative is expected to be large as that's the expectation when they're made. And Hasbro doesn't charge higher prices for licensed figures in the 6" lines, be it Marvel Legends, Star Wars Black, or G.I.Joe Classified they're all around the same price.

As far as design costs go they've already cut costs with the majority of figures be based on existing figures. Maverick is the only figure that's a wholly new mold, but that one was always going to get a second run for the sequel. They got away with JP93 being an entirely new mold because they offset it by packing it with another figure that just has a new head.

Emerje


Pretty spot on. And with uniform pricing, some figures of the same wave will be better (more complicated transformation, bigger) and some worse, not each figure have the same design/production/plastic budget. Hasbro spread the total costs across a wave(s). So I don't hyper focus on a single figure's worth when it's part of a wave. Exclusives though, that's a different story.
Re: Pre-Orders Open for Holiday Optimus Prime (view post)
Comment by william-james88 Nov 4, 2022
Emerje wrote:
william-james88 wrote:
Emerje wrote:So it's a licensed Volvo and that had no effect on the price? It's almost like the Collaborative line is expensive just for the sake of being expensive. :-?


This isn't a collaboration though. Just a licensed leader class product, no different than leader class SS Jetfire or Megatron whch were both licenced by both paramount and their respective vehicle companies (or any deluxe class SS Bumblebee which is priced the same as a legacy deluxe).

My point is that people justify the higher price on Collaborative is due to all the licensing involved, but between this figure being standard retail and the Collab Tonka set being priced up despite having no license costs just proves the Collab-tax is real and not based on any extra costs at all.



That's a false statement. Tonka is a seperate brand. As is GI-Joe and Transformers. Even though Hasbro owns the brand, each department charges one another for license use internally. That's common practice and you'll hear about it in any accounting course. So you are still comparing a licensed vehicle toy to a collaboration of two different IPs, which are two different kinds of costs. Same reason the GI Joe Megatron is so expensive, it's the Transformers department charging GI Joe for the right to use a Transformers character.

I know this sounds like a load of bull, but that's how companies made up of many brands do business internally. Each department/brand has its own targets, hence why they seperate them in the earnings call. And if they don't charge internal licensing, you can't declare it as part of your growth and licensing revenue. So in a way Chuck is right, the way Hasbro does business is just not advantageous for us the consumer price wise. But that's just part of the current capitalist landscape.
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