The Buzz Index at the popular search engine Yahoo.com is reporting an 126 percent increase in users searching for the word "Transformers", no doubt due to the increased publicity of the live action movie due to hit theatres in 2007 at the San Diego Comic-Con. They have also posted a "Toon Throwdown" in which they compare the movie to the recently announced "Smurfs" movie, which you can read by clicking here.