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Summary of Toy Fair 2011 - Transformers Announcements

Posted by Mach Feb 12, 2011 at 8:32pm CST 222,405 views
Seibertron staff members - Seibertron & Counterpunch are at Toy Fair 2011, New York to bring you the latest updates regarding Transformers toys as well as related products information.


Transformers Dark Of The Moon Live Action Movie
- TF3 has a much deeper Transformers / robot story
- Much more serious tone, slapstick humor gone/reduced
- Filmed in 3d, tailor made for 3D




Transformers Dark of the Moon Movie Toys launch May 16th
Mechtech (regular line) - Cyberverse (expanded world Scouts / Legends) - Robo Power
Mechtech weapons are interchangeable across all core figures, combination play for more power

- Cyberverse - Collect the World!
- Cyberverse Legion wave 1 - Topsin, Sideswipe, Bumblebee, Crankcase
Commander wave (similar to scouts) - Ironhide and Optimus Prime, Megatron, Sentinel Prime (over 30 figures to collect in the Cyberverse world)
Starscream with triple changing vehicle

- Deluxe - Ratchet, Starscream, Roadbuster (Nascar car), Crankcase (SUV), wave 2 Autobot Topspin (nascar)

- Voyager Megatron mack truck, new Ironhide, new Voyager Optimus Prime, wave 2 Shockwave

- Leader class Sentinel Prime (firetruck), Leader Bumblebee w/ lights and sounds, Leader Class Ironhide

- Ultimate Optimus Prime stands over 22" tall, Peter Cullen voice

- Human Alliance Stealth Bumblebee (black) with Sam
Skids with Elita-1 and Sgt Epps
HA Basic Spike Witwicky & Backfire, Ice Pick (snowmobile) with Sgt. Chaos

- Bumblebee with triple changing vehicle

- Autobot Ark with Roller - Ark converts into Battle Station playset (fall launch)




Kre-o Transformers (building blocks)
* product innovation
* quality bricks
* Hasbro's best brands
* what better brand to launch with than Transformers?
* 2 IN 1 PLAY robot and vehicle, action figure innovation to mini-figure design (looks like an Optimus Prime and Megatron mini-figures), 28 "Kreons" to collect
‎* Bumblebee 300 pieces comes with Bumblebee, Red Alert and Spike Witwicky
* Starscream 300 pieces
* Optimus Prime - Optimus Prime, Bluestreak, Skywarp and 2 additional Kreons.



Transformers Rescue Bots (part of Playskool Heroes)
- Blades (helicopter), Chase (police car), Heatwave (firetruck), Boulder (constructicon vehicle), Bumblebee, and Optimus Prime
Helps kids



Transformers DOTM - Activision Video Game
- High Moon Studios is developing DOTM game
Showed us a sneak peak, looks pretty good



Robo Power segment
- Activators and Go-Bots
- Robo Fighters - Starscream, Ironhide with flip up armor
- Revving Robots Optimus Prime



Transformers Role Play products
- Energon shock sword
- Optimus Prime Cyber Blaster
- Real D 3D Bumblebee and Optimus Prime masks



Speed Stars and Stealth Force
- Stealth Mini Chargers
- Stealth Force Bumblebee



Transformers Prime toys
- Prime deluxe wave 1 - Bumblebee, Arcee, Starscream
- Entertainment Pack with deluxe Prime and Megatron with 3 kids from show - includes DVD w/ episode



Transformers Prime Animation
- Female Decepticon going to be in TF Prime (didn't specify who)



Important Dates
- May 16th Movie Toys launch worldwide
- June 2 - 5th BotCon
- July 1st TF:DOTM
- July 21 - 24th San Diego Comic-Con
- Prime First Edition toys launch late fall



Stay tuned to Seibertron as we will upload photos and videos of Toy Fair 2011 pretty soon.

More Bots. More News. More Awesome.

Re: Summary of Toy Fair 2011 - Transformers Announcements (view post)
Comment by Bumblevivisector Feb 12, 2011
Commander Wave is similar to scouts? Unlikely as it seems, "scout" and "commander" together scream PowerCore Combiner, no? Probably a coincidence.

And...BUILDING BLOCKS!?! Sweet Primus, has Hasbro already forgotten the the tragedy of Built to Rule? Is this gonna' be another wretched curse returning to haunt the franchise at the beginning of every decade?

The rest sounds interesting enough. Only other oddity is that they announce the first TF Prime toys, which are apparently to be buried in Generations instead of having their own line. And a fem-con on the show? Could THIS be our first Slipstream toy?! Or anything other than giving the Arcee mold a bad-girl repaint and calling her Flamewar?
Re: Summary of Toy Fair 2011 - Transformers Announcements (view post)
Comment by Starparu Feb 12, 2011
Awesome. I can't wait for some pics ( Ive seen a few already)

Is there any chance for any pics other than the ones mentioned ( Mainly Dotm)
Re: Summary of Toy Fair 2011 - Transformers Announcements (view post)
Comment by WarGraver Feb 12, 2011
Cyberverse was the only thing I was hopeful about, but this reduces that hope greatly.
Re: Summary of Toy Fair 2011 - Transformers Announcements (view post)
Comment by Jaw Crusher Feb 12, 2011
Eh, outside of Shockwave, really the only thing about the DOTM toyline that interests me at this point is Cyberverse, if for no other reason than the Ark.

I sincerely hope that Hasbro has learned from the mistakes of BTR with this new block line. The figures at least look decent IMO (though why exactly they have movie-styled bodies and Classics-styled heads seems a bit odd [never mind the G1 TF minifigs that come with them] - Photoshopped, maybe?), and they sound like they're properly transformable this time. I guess we'll see.

Other than that...in as much as I don't really care about the 'kiddy' lines, I am somewhat tempted by Rescue Bots Optimus, 'Bee and Blades.
Re: Summary of Toy Fair 2011 - Transformers Announcements (view post)
Comment by Pontimax 01 Feb 12, 2011
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