They talk a lot about story and how big it supposedly is that they got Simon Furman involved but the campaign dialog is pretty minimal and doesn't involve any but the most superficial facets of each character's personality.
Similarly they hype up getting the original voice actors where possible, but the reality is the voice work here probably took less than an hour per actor, and that's at a generous estimate. I doubt Frank Welker was sitting in the studio for days on end trying to get the exact right read of "Decepticons, ATTACK!" I mean sure, it's nice to have Cullen and Welker but the interview makes it sound like they had more to do.
Now yes, it would have been a lot more boring to just say "Yeah we made Clash of Clans but with Transformers, and it's still a money trap like the DeNA games" but that's the reality of it. It's fun but it's very much a pick-up-and-play game which hooks you on a fun mechanic and directs you to an ever-moving goalpost, rather than an actual story (contrary to what Hasbro says in their slides).

Speaking of goalposts, I've noticed that the highest level bases in our league are 12. Is that the highest tier or is that just as far as Jon and whoever else have gotten?