He was $45 USD. While this final leader class toy from POTP was also available at Walmart.com and Hasbro Toy Shop, him being found at a Target store means that every single release in the mainline has been available at retail, with multiple options to purchase (where and how). This is better than every other Transformers toyline of the recent past, where final waves and figures were often skipped.
This means that Hasbro's decision to have sublines last only 1 year did have a positive impact on distribution. This bodes well for Siege and the rest of the new War for Cybertron trilogy.