From today's Daily Mirror (27/07/07, page 19):
(headshot of Megatron)
FURY OVER 'VIOLENT' ROBOT GIFT FOR KIDS
By Louise Barnett
BURGER King was yesterday slammed for encouraging kids as young as three to watch the violent Tranformers movie
The fast food chain is giving away free toys, based on the film's characters, to kids of three and over despite it being classified a 12A. [i](UK rating)[/i}
The National Consumer Council chief executive Ed Mayo said "This is a great summer for films and we wish Transformers well, but it has a level of violence that gives it a rating of 12 and over.
"So why are we seeing marketing to children over the age of three?
"The promotion with Burger King looks and feels like it's designed to pester and undermine."
The NCC insists the toys, given away free with kids' meals will lead to the very young using pester power to urge parents to let them see the film.
It wants new advertising rules for similar promotions to be tightened.
The summer blockbuster, which launches today, is classified 12A because of its moderate violence. This means under twelves can only see it in a cinema if they are accompanied by an adult.
A Burger King spokesman said: "We are pleased to be able to make these popular toys available in our restaurant so that children who are perhaps too young to see the film can still enjoy the magic of Transformers.
"Burger King enters global film promotional partnerships at least a year in advance of the cinema release, at which time the film classification is undecided."
The Committee of Advertising Practice, which draws up advertising guidelines, refused to comment until it officially receives the NCC complaint.
Burger King UK slammed for TF toys.
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Burger King UK slammed for TF toys.
Posted by Kern Fri Jul 27, 2007 6:57 am
Last edited by Kern on Fri Jul 27, 2007 7:00 am, edited 1 time in total.
Ladies and Gentlemen, I know that man, that Doctor on high.
And I know that he has done this deed a thousand time. But not once. No, Sir, not once, not ever! Has he ever been thanked!
But no more. For I say to you, on this Christmas morn, "Bravo, Sir! BRAVO!"
And I know that he has done this deed a thousand time. But not once. No, Sir, not once, not ever! Has he ever been thanked!
But no more. For I say to you, on this Christmas morn, "Bravo, Sir! BRAVO!"
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Posted by Kern Fri Jul 27, 2007 7:01 am
Ayup.
'specially as the promotion has but a week to go.
'specially as the promotion has but a week to go.
Ladies and Gentlemen, I know that man, that Doctor on high.
And I know that he has done this deed a thousand time. But not once. No, Sir, not once, not ever! Has he ever been thanked!
But no more. For I say to you, on this Christmas morn, "Bravo, Sir! BRAVO!"
And I know that he has done this deed a thousand time. But not once. No, Sir, not once, not ever! Has he ever been thanked!
But no more. For I say to you, on this Christmas morn, "Bravo, Sir! BRAVO!"
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I hate stupid people!
Posted by Supercollider Fri Jul 27, 2007 7:14 am
Motto:
"Embrace your inner geek, the geek will inherit the Earth!"
Weapon:
Glass Gas Gun
Hmm,
Would the same have happened if they had Harry Potter toys, Order of the Phoenix is 12A as well?
I think not.
Would the same have happened if they had Harry Potter toys, Order of the Phoenix is 12A as well?
I think not.
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Posted by Dead Metal Fri Jul 27, 2007 7:15 am
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"Don't do drugs, beer's cheaper anyway!"
So not only American parents react in a stupid way to toys.....
Jeep! wrote:Why do I imagine Dead Metal sounding exactly like Arnie?
Intah-wib-buls?
Blurrz wrote:10/10
Leave it to Dead Metal to have the word 'Pronz' in his signature.
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Posted by Supercollider Fri Jul 27, 2007 7:19 am
Motto:
"Embrace your inner geek, the geek will inherit the Earth!"
Weapon:
Glass Gas Gun
Just read the mirror's 'review' of the film here: http://www.mirror.co.uk/showbiz/enterta ... -19518514/
Laughed out loud at this
"... with the shelves of Toys R Us positively creaking under the weight of die-cast models of those robots in disguise..."
Die-Cast!?!?!?
Laughed out loud at this
"... with the shelves of Toys R Us positively creaking under the weight of die-cast models of those robots in disguise..."
Die-Cast!?!?!?
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Posted by Burn Fri Jul 27, 2007 7:23 am
Motto:
"Freedom is the right of all sentient beings to randomly click things in the Admin Panel to see what it breaks."
So even though it's a parents responsibility as to whether or not they accept the toy on behalf of their own child ... it's still someone elses fault.
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Posted by nintendofreakgcn Fri Jul 27, 2007 7:24 am
Frankly, while I believe there are arguably some good reasons not to let kids see the new movie, the violence isn't one of them. I don't see how that aspect is much worse than plenty of kids cartoons nowadays.
No, if there was something from the movie I'd be afraid of kids imitating, it would be the lubricating. That would just be disturbing. It's arguably best to keep really young kids away from the various bits of innuendo in the movie, as well.
Still, people involved in that article don't seem to realise that they're talking about a movie based (when you go right back, at least) off a line of children's toys. Of course there are going to be kids toys released in conjunction with it! I'd be disappointed if there weren't (heck, I wouldn't be collecting Transformers now if the movie hadn't had a toy line).
Also, it's not like people who get the toys will see the movie. I was just talking to a friend today, and he was discussing how he had loads of Transformers toys when he was a kid, but didn't see any of the cartoon.
In short, there's a technical term to describe the people who sparked this controversy: twits.
No, if there was something from the movie I'd be afraid of kids imitating, it would be the lubricating. That would just be disturbing. It's arguably best to keep really young kids away from the various bits of innuendo in the movie, as well.
Still, people involved in that article don't seem to realise that they're talking about a movie based (when you go right back, at least) off a line of children's toys. Of course there are going to be kids toys released in conjunction with it! I'd be disappointed if there weren't (heck, I wouldn't be collecting Transformers now if the movie hadn't had a toy line).
Also, it's not like people who get the toys will see the movie. I was just talking to a friend today, and he was discussing how he had loads of Transformers toys when he was a kid, but didn't see any of the cartoon.
In short, there's a technical term to describe the people who sparked this controversy: twits.
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Posted by Kern Fri Jul 27, 2007 7:24 am
...y'mean I typed all that out and it was on the Mirror's sight all along?
Serves me right for not checking first.
What's the betting somebody mentioned to the reviewer in passing about the toys using to be metal, and he didn't bother checking? That, or somebody in the office has a Titanium around their desk.
Serves me right for not checking first.
What's the betting somebody mentioned to the reviewer in passing about the toys using to be metal, and he didn't bother checking? That, or somebody in the office has a Titanium around their desk.
Ladies and Gentlemen, I know that man, that Doctor on high.
And I know that he has done this deed a thousand time. But not once. No, Sir, not once, not ever! Has he ever been thanked!
But no more. For I say to you, on this Christmas morn, "Bravo, Sir! BRAVO!"
And I know that he has done this deed a thousand time. But not once. No, Sir, not once, not ever! Has he ever been thanked!
But no more. For I say to you, on this Christmas morn, "Bravo, Sir! BRAVO!"
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Posted by Psychout Fri Jul 27, 2007 7:26 am
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The simple response is "dont take your fat little children to burger king then!"
The Mirror isnt worth wiping your arse with, the only UK paper that is worse is the houswife and hippies favoroute; The Daily Mail.
The Mirror isnt worth wiping your arse with, the only UK paper that is worse is the houswife and hippies favoroute; The Daily Mail.
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Posted by City Commander Fri Jul 27, 2007 7:27 am
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Rediculous.
Maybe they should be worrying about the floods and the lack of drinking water in Glousceter instead? You know, do something useful?
Maybe they should be worrying about the floods and the lack of drinking water in Glousceter instead? You know, do something useful?
Electron wrote:sledge your comments are like a fat chick raping a hot dog, its unpleasent to watch but in the end its gonna happen
Mr O wrote:I'm part Irish, part Scottish, very Welsh, mostly drunk, somewhat Transformers nerd and all bastard.
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Posted by City Commander Fri Jul 27, 2007 7:29 am
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Air Rifle
lol The mirror.
Everyone knows the paper of choice for us galant Brits is The Times.
Everyone knows the paper of choice for us galant Brits is The Times.
Electron wrote:sledge your comments are like a fat chick raping a hot dog, its unpleasent to watch but in the end its gonna happen
Mr O wrote:I'm part Irish, part Scottish, very Welsh, mostly drunk, somewhat Transformers nerd and all bastard.
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Posted by Counterpunch Fri Jul 27, 2007 7:35 am
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Psychout wrote:The simple response is "dont take your fat little children to burger king then!"
Bingo.
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Posted by Optimus Frimal Fri Jul 27, 2007 7:46 am
The Master Blaster wrote:lol The mirror.
Everyone knows the paper of choice for us galant Brits is The Times.
Aargh! Um... yes... the Times... not The Mirror... yes.
Although I just read this article and the 'review' hahaha! I the part with die cast made me laugh Aargh!
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Posted by City Commander Fri Jul 27, 2007 7:50 am
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Have you read their review too?
I thought that it pretty much sounds like the Daily Mirror team themselves. Stupid, dull, thrown together...
I really can't believe anyone reads that ****.
I thought that it pretty much sounds like the Daily Mirror team themselves. Stupid, dull, thrown together...
I really can't believe anyone reads that ****.
Electron wrote:sledge your comments are like a fat chick raping a hot dog, its unpleasent to watch but in the end its gonna happen
Mr O wrote:I'm part Irish, part Scottish, very Welsh, mostly drunk, somewhat Transformers nerd and all bastard.
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Posted by Silver Wind Fri Jul 27, 2007 8:03 am
Motto:
"Truth is written in the fabric of creation."
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Deflecto-Shield
I bet that if it were left up to the "NCC", we'd all be only allowed to watch the Teletubbies. 
...I'm a bit illiterate when it comes to TF toy terms since I only go for the cartoons and comics, so could someone explain what's so amusing about the "die-cast" thing?
...I'm a bit illiterate when it comes to TF toy terms since I only go for the cartoons and comics, so could someone explain what's so amusing about the "die-cast" thing?
Maximal Defense Force member
Too long for 3-quote max wrote:Shadowman: Ryan isn't becoming a daddy, is he? That just struck me.
The Mad A**hatter: Ryan has a woman?
shadowman: He's already married. To his job.
autobot commander: BURN!!!!
Burn: WHAT?!?!?!?!?!?!?!?!?!?!
Neko: I'm starting to think you go looking for these posts. lol.
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Posted by Tigertrack Fri Jul 27, 2007 8:07 am
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JK Rowling just became a little less creative in my eyes:
Daily Prophet = Daily Times
The Mirror = The Quibbler
My world is destroyed.
Daily Prophet = Daily Times
The Mirror = The Quibbler
My world is destroyed.
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Posted by Optimus Frimal Fri Jul 27, 2007 8:09 am
tigertracks 24 wrote:JK Rowling just became a little less creative in my eyes:
Daily Prophet = Daily Times
The Mirror = The Quibbler
My world is destroyed.
Aargh! And the most depressing part be that its true
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Tangent wrote:I think he may just be slighlty confused at you two arguing over which FF7 guy is sexier...
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Posted by Tigertrack Fri Jul 27, 2007 8:17 am
Motto:
"A good head and a good heart are always a formidable combination."
Weapon:
Sniper Rifle
Silver Wind wrote:
'Cause we have not see true TFs with diecast since the early days of generation one. The only ones that have had it lately are the TItanium series, both the 6 inch and 3 inch. Oh and I suppose the re-issues had die-cast too.
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Posted by Ravage XK Fri Jul 27, 2007 8:35 am
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"Are those my feet?"
Weapon:
20 Megavolt Stun Rifle
I had no idea that BK were running any kind of promotion. Will have to get up there and buy a couple of kids meals. Are the toys any good?
TF COUNT: Lost count!
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Posted by City Commander Fri Jul 27, 2007 8:36 am
Weapon:
Air Rifle
Rumour has it that in the second movie, all the sharp things wll have corks on the ends of them, and absolutely EVERYONE- tf and human alike- wear padded suits stuffed with incredibly double velvet toilet roll.
Electron wrote:sledge your comments are like a fat chick raping a hot dog, its unpleasent to watch but in the end its gonna happen
Mr O wrote:I'm part Irish, part Scottish, very Welsh, mostly drunk, somewhat Transformers nerd and all bastard.
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