The Energon Pub

https://seekingalpha.com/article/420720 ... status-quo


Page#2

"Again here, we see the existing "old" brands taking a beating at the hands of the newcomers. This, too, is backed by sell-through data generated during the third quarter on the strength of feedback from national buyers at 30 retailers in 17 countries. Both Star Wars and Transformers are reported to be sharply down worldwide. The exception is Spiderman because of its strong sell-through performance in North America, specifically the U.S."

Form what I got form ther article,is that smaller brands are getting bigger than some bigger ones like Star Wars.Not necessarily that smaller companies are beating Hasbro or Mattel,but they are on the rise.
This is good for competition in the market.
I just wish the article was longer,because more about these new toys that aren't licensed to anything in particular.