The Energon Pub

from poster "arbit" of http://www.macrossworld.com/mwf/topic/4 ... facturing/

Finally some figures to grab on in the JP setting so food for thought nice to know.

According to arbit:

"I thought that we could share our real data here to get to the bottom of it.

I will start with these responses I received from a premium toy manufacturer that is often discussed on this board. I wont name them for confidential reasons, but suffice it to say they are a medium level premium brand, not the best, not the worst:"


"What is the licensing fee: For the licensing cost, it will be ~4-6% of selling price in Japan.

What is the manufacturing cost: Depends on item, but ~55% of selling price will be the production fee (including prototype charge)

How many units have you manufactured of different items? MOQ 3,000-5,000 pcs. If too cheap item, 10,000 pcs is necessary.

How many units do you need to sell to be profitable? if over 3,000 pcs, nearly all items we can start to get profit"

Obviously nowhere near Hb and Takara levels.............