The Energon Pub

News Credits: 1235 · by **LOST Cybertronian** » Wed Oct 15, 2014 9:38 pm

Do you think you have what it takes to help propel the growth of the Transformers brand? Hasbro is looking for a Transformers Brand Manager, Global Brand Marketing. Check out the job description below and click here to apply.

Hasbro wrote:Brand Manager, Global Brand Marketing - Transformers Job

Date: Oct 9, 2014

Location: Pawtucket, RI, US

Brand Manager, Global Brand Marketing - Transformers

Location: RI - Pawtucket
Employment Type: Regular
ID: 8962

Description

Summary:

A creative, detail-oriented, marketing executive sought to develop global marketing assets and deliver innovative and integrated marketing programs to propel the growth of TRANSFORMERS.

This role will be relied upon to partner with cross-functional teams (Digital Marketing, Brand Publicity, Brand Creative Services, Hasbro Studios and Advertising Agencies) on all phases of marketing plan toolkit development. This role will collaborate with regional marketing counterparts on local execution and adaptation of plans and assets to ensure consistency and successful growth from brand expressions

The successful candidate will be proactive, collaborative, creative, responsive and a team leader and member with strong creative acumen with analytic based judgment.

Primary Duties and Responsibilities::

Under the general direction of the Director, Global Brand Marketing:

Develop integrated global consumer communications strategy:

- Develop extensive, insightful category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth.
- Work with cross-functional teams to execute marketing plan toolkit development including TV & Digital. advertising, short-form entertainment content, digital games, point-of-sale materials, PR initiatives.
- Analyze sales data of current Transformers line at retail, competitive trends in the marketplace and seek out new consumer insights to provide analysis and make recommendations to Product Development team for future brand development.
- Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external partners.
- Partner with Hasbro Studios developing new entertainment focused on revenue and profit growth.

Primary Duties and Responsibilities:: (continued)

Create go-to-market template to deliver global marketing to regional level:

- Provide timely and consistent communication of brand activity and executions to internal business partners.
- Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide strategic guidance on localization of marketing plans.
- Act as point person/key liaison on all licensing related business matters; Identify brand expansion opportunities and partner with Hasbro Licensing division to find best-in-class licensing partnerships.
- Oversees regional merchandising activities relative to category plan.

Education and Experience Requirements:

- Minimum of 4 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
- Bachelor’s Degree in Marketing, Advertising or related field. MBA preferred.
- Functional experience and/or knowledge will include:
- Thorough understanding consumer trends and best ways to reach consumers.
- Expertise at implementation of a fully integrated marketing program.
- International experience and global perspective.

Critical Skills

- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
- Expertise in transforming a strategy and vision into actionable plans.
- Ability to manage and mentor direct report.
- Ability to collaborate and influence cross-functionally.
- Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.
- Intermediate to advanced proficiency with Microsoft Office applications.
- Well developed, verbal, written and presentation skills.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.

+++

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J2W Posting Code: Total Brand Management

News Credits: 5 · by **welcometothedarksyde** » Wed Oct 15, 2014 9:59 pm

Whoever gets the job I hope they figure out ways to improve distribution. Tail end waves getting dropped, over stocking of Bumblebees, shelfwarming. These problems affect the brand at the source of it's revenue, consumers. So hopefully these issues are going to be solved.

News Credits: 2 · by **BERSEKAEL** » Wed Oct 15, 2014 10:22 pm

I believe previous manager didn't need to quit, just bring back the same awesomeness they were doing for previous movies (like legion class, accurate movie colors, no exclusives repaints/pack/combos, no repaints in such a short time, competitive prices, avoid non-transforming stuff and focus on collectors instead of 3 years old kids) :-?

News Credits: 3 · by **Shockwave7** » Wed Oct 15, 2014 10:39 pm

Well, here's the chance for some of us armchair quarterback smart-butts to put our money where our big, fat mouths are...

We keep acting like we know better how to market transformers than Hasbro does - who among us will actually PROVE it...?

by **Rated X** » Wed Oct 15, 2014 10:54 pm

If I got the job, I would wipe Bumblebee from existence...

by **K2vox** » Wed Oct 15, 2014 11:56 pm

Rated X wrote:If I got the job, I would wipe Bumblebee from existence...

^ actually, my friend, Bumblebee has ALWAYS been a staple of the human-cybertronian bond. If you diminish that, you diminish what you know from G1. Prime really brought character growth into him. I felt he was a really strong character after that. It's not BUMBLEBEE that has been the problem. It's been Bay that made him mute and an artillery unit with empathetic tendancies that made that one robot the problem. The way you feel about him is only reflective of the way you have accepted his projection based on your expectations and criteria. ~Til all are one~

by **Rated X** » Thu Oct 16, 2014 12:29 am

K2vox wrote:
Rated X wrote:If I got the job, I would wipe Bumblebee from existence...

^ actually, my friend, Bumblebee has ALWAYS been a staple of the human-cybertronian bond. If you diminish that, you diminish what you know from G1. Prime really brought character growth into him. I felt he was a really strong character after that. It's not BUMBLEBEE that has been the problem. It's been Bay that made him mute and an artillery unit with empathetic tendancies that made that one robot the problem. The way you feel about him is only reflective of the way you have accepted his projection based on your expectations and criteria. ~Til all are one~

Cant say I agree with you 100%. The beast wars and Unicron Trilogy eras did just fine without Bumblebee. You are correct, Bay brought him back and turned him into the monster many fans hate. There were many characters that bonded with humans. good examples were Wheelie, Tracks,and even Powerglide that fell in love with a human girl. And those mini cons bonded well with their human friends in Armada. It doesn't always have to be bumblebee.

News Credits: 2 · by **BERSEKAEL** » Thu Oct 16, 2014 1:24 am

Rated X wrote:
K2vox wrote:
Rated X wrote:If I got the job, I would wipe Bumblebee from existence...

^ actually, my friend, Bumblebee has ALWAYS been a staple of the human-cybertronian bond. If you diminish that, you diminish what you know from G1. Prime really brought character growth into him. I felt he was a really strong character after that. It's not BUMBLEBEE that has been the problem. It's been Bay that made him mute and an artillery unit with empathetic tendancies that made that one robot the problem. The way you feel about him is only reflective of the way you have accepted his projection based on your expectations and criteria. ~Til all are one~

Cant say I agree with you 100%. The beast wars and Unicron Trilogy eras did just fine without Bumblebee. You are correct, Bay brought him back and turned him into the monster many fans hate. There were many characters that bonded with humans. good examples were Wheelie, Tracks,and even Powerglide that fell in love with a human girl. And those mini cons bonded well with their human friends in Armada. It doesn't always have to be bumblebee.

IMO Mr. Bay has done an amazing work... But Hasbro over sold Bee in every single show killing him, too much yellow everywhere... besides we have so many other amazing characters from Bay's movies and other shows that will never hit the light. I love Bee, but I don't need 20 repaints/re encarnations of him. From AoE my favorite characters are that 2 heads shockwave and that garbage truck combined out of 3 cons, perhaps they will never come to toys and less to legion class.

by **Coptur** » Thu Oct 16, 2014 3:01 am

BERSEKAEL wrote:I believe previous manager didn't need to quit, just bring back the same awesomeness they were doing for previous movies (like legion class, accurate movie colors, no exclusives repaints/pack/combos, no repaints in such a short time, competitive prices, avoid non-transforming stuff and focus on collectors instead of 3 years old kids)

ERM...hate to break it to you but the Transformers is for kids and always has been :BANG_HEAD:

by **Coptur** » Thu Oct 16, 2014 3:01 am

BERSEKAEL wrote:I believe previous manager didn't need to quit, just bring back the same awesomeness they were doing for previous movies (like legion class, accurate movie colors, no exclusives repaints/pack/combos, no repaints in such a short time, competitive prices, avoid non-transforming stuff and focus on collectors instead of 3 years old kids)

ERM...hate to break it to you but the Transformers is for kids and always has been :BANG_HEAD:

by **Coptur** » Thu Oct 16, 2014 3:27 am

BERSEKAEL wrote:I believe previous manager didn't need to quit, just bring back the same awesomeness they were doing for previous movies (like legion class, accurate movie colors, no exclusives repaints/pack/combos, no repaints in such a short time, competitive prices, avoid non-transforming stuff and focus on collectors instead of 3 years old kids)

ERM...hate to break it to you but the Transformers is for kids and always has been :BANG_HEAD:

News Credits: 118 · by **megatronus** » Thu Oct 16, 2014 7:40 am

I've been receiving Hasbro's job notifications the last year or two, and there have been a handful of TF jobs posted over that time. I would very much like to work for Hasbro someday (but it would be a journey - I'd probably have to get a sales gig there first, cuz I'm in sales, before moving into brand management... I'm qualified, though).

Is this something someone randomly picked up, or did Hasbro ask Seibertron.com to post this?

News Credits: 2 · by **BERSEKAEL** » Thu Oct 16, 2014 8:18 am

Coptur wrote:
BERSEKAEL wrote:I believe previous manager didn't need to quit, just bring back the same awesomeness they were doing for previous movies (like legion class, accurate movie colors, no exclusives repaints/pack/combos, no repaints in such a short time, competitive prices, avoid non-transforming stuff and focus on collectors instead of 3 years old kids)

ERM...hate to break it to you but the Transformers is for kids and always has been

well, depends... My point is AoE is rated "PG 13", but they try to sell "Ages AGES 4+" toys :-B

News Credits: 118 · by **megatronus** » Thu Oct 16, 2014 9:03 am

BERSEKAEL wrote:
Coptur wrote:
BERSEKAEL wrote:I believe previous manager didn't need to quit, just bring back the same awesomeness they were doing for previous movies (like legion class, accurate movie colors, no exclusives repaints/pack/combos, no repaints in such a short time, competitive prices, avoid non-transforming stuff and focus on collectors instead of 3 years old kids)

ERM...hate to break it to you but the Transformers is for kids and always has been

well, depends... My point is AoE is rated "PG 13", but they try to sell "Ages AGES 4+" toys

PG 13 doesn't mean 13 and over only - it just means if you're under 13, you should have a parent with you. And guess who buys the toys for the 4+ crowd? 8-}

News Credits: 1 · by **rpetras** » Thu Oct 16, 2014 9:27 am

I think I'll apply for this.

Doubt I'll get a call back, but who knows, it could happen.

Website · by **DMSL** » Thu Oct 16, 2014 10:39 am

Dear Hasbro, please start with putting some people in office in The Netherlands that give a damn and bring down the prices, € 30,- for a deluxe is ridiculous.

There is no recent Star Wars in stores.
There are no recent DECENTLY priced Transformers in stores.

Point is you are losing money, people can't buy what is not available and won't buy if it is too expensive.

So am i hired?