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• IDW and Hasbro: 2012 Transformations
• Hasbro Transformers Panel
• The Making of Transformers Prime

10:00-11:00 IDW and Hasbro: 2012 Transformations— What's coming up in IDW's Transformers, G.I. Joe, and Dungeons & Dragons titles? More important, who's taking over stewardship of Transformers and G.I. Joe? Find out as IDW's newest editor makes his presence known, alongside IDW's editorial team and creators such as Mike Costa, Livio Ramondelli, and more surprise guests! Also, get word of a new license being announced today! Room 9

2:30-3:30 Hasbro Transformers Panel— Would you like to see what's new with Transformers? The marketing and design teams responsible for the current Transformers: Dark of the Moon line present all the latest toys at this panel. Also, see a sneak peek into the 2012 line. Includes Q&A time. Room 24ABC

3:30-4:30 The Making of Transformers Prime— Join the Emmy Award-winning Hasbro Studios creative team as they walk audience members through the challenges they faced in developing and producing this awe-inspiring show that has helped redefine Transformers for a whole new generation of fans. The team will discuss all aspects of the show, including character and set development and design, the writing of this epic series, and the musical elements that have made this show a success. Key guests include Mike Vogel, Brian Lenard, Jeff Kline, Duane Capizzi, and Jose Lopez. Room 24ABC


5:00-6:00 2011-2012: The Golden Age of Blu-ray?— With such titles as Star Wars, Lord of the Rings, Ben-Hur, Jurassic Park, Jaws, Citizen Kane, Lawrence of Arabia, Titanic, and Raiders of the Lost Ark on the way, could this be Blu-ray's Golden Age? Panelists Bill Hunt, Adam Jahnke, and Todd Doogan of The Digital Bits.com, along with BD producers Charles de Lauzirika (Transformers: Dark of the Moon, The Amazing Spider-Man, Prometheus, Crave) and Cliff Stephenson (Rambo, The Expendables, Crank 2, Ghost Rider: Spirit of Vengeance), Warner Home Video's George Feltenstein (senior vice president, theatrical catalog marketing) and othere discuss the subject, hold Q&A, and offer giveaways. Room 5AB

• Transformers Roll Out!

5:30-6:30 Transformers Roll Out!— This panel will travel from the earliest Transformers G1 crash landing on earth to the Headmasters evolution in Japan to the beastly battles and arrive at the modern day. It is a look at the Transformers TV/ DVD journeys, including elements consistent throughout and opposing forces in Transformers lore. Panelists examine character development, weaponry, and weaknesses in Transformers More Than Meets The Eye, the Headmasters/Super-God Masterforce/Victory, and Beast Wars. Moderated by Matt Proulx (Hasbro Studio) and including Rik Alvarez (Hasbro), Brian Ward (Shout Factory), and others. They will provide a users' guide to all the history you need to start your fan obsession, along with some long-held secrets valuable to those fans already entrenched.

• The Military in Film
• Motion Picture and Television Illustrators

3:30-4:15 The Military in Film— The Armed Forces of the United States have been featured in film and television over the last century. How does the real military support the entertainment industry? U.S. Army Lt. Colonel John Clearwater (Avengers, Hawaii Five-O), U.S. Marine Corps Lt. Colonel Jason Johnston (Battle: Los Angeles, Avatar), U.S. Navy Lt. Michael Smith (Battleship, NCIS), U.S. Air Force Lt. Colonel Francisco "Paco" Hamm (Transformers, Iron Man 2), and U.S. Coast Guard Commander Sean Carroll (The Adjustment Bureau, Deadliest Catch) offer an in-depth discussion and Q&A session. Moderated by U.S. Air Force veteran Jon Huertas, actor on ABC's Castle and HBO's Generation Kill and chairman for SAG Armed Forces Task Force.

5:00-6:00 Motion Picture and Television Illustrators— Nowadays a movie starts with an idea expressed in words or images. The men and women who turn these ideas into worlds of visual reality, be it a distant world of pure imagination or an earthly hovel, are the storyboard artists and illustrators. Panelists who will discuss their craft and answer questions include moderator Hank Mayo (Ghostbusters 2), Tim Burgard (Thor), Ricardo Delgado (John Carter of Mars), Robin Richesson (I Am Number Four), and Josh Nizzi (Transformers 3).

El Duque wrote:

5:30-6:30 Transformers Roll Out!— This panel will travel from the earliest Transformers G1 crash landing on earth to the Headmasters evolution in Japan to the beastly battles and arrive at the modern day. It is a look at the Transformers TV/ DVD journeys, including elements consistent throughout and opposing forces in Transformers lore. Panelists examine character development, weaponry, and weaknesses in Transformers More Than Meets The Eye, the Headmasters/Super-God Masterforce/Victory, and Beast Wars. Moderated by Matt Proulx (Hasbro Studio) and including Rik Alvarez (Hasbro), Brian Ward (Shout Factory), and others. They will provide a users' guide to all the history you need to start your fan obsession, along with some long-held secrets valuable to those fans already entrenched.